Wednesday, June 11, 2025 •  12:00pm - 1:00pm ET

If your agency relies on referrals for new business, you’re not alone. But let’s be honest, referrals aren’t a strategy. They’re a serendipitous byproduct of the work you do.

At some point, they slow down. And when they do, so does your growth. The reality? You simply haven’t invested enough in revenue generation. I can’t count how many times I’ve heard the “cobbler’s kids” or “painter’s house” story. I get it. Time is limited, and running an agency pulls you in a million directions.

The best time to start was years ago, but the second best time is now.

This isn’t about quick hacks or overnight fixes. It’s about laying the groundwork for a consistent methodology for revenue generation and attract the right clients without feeling like you have to become a full-time used car salesperson.

We’ll cover:

• Why agencies struggle to grow beyond referrals (and why that’s normal)

• The foundations of a repeatable client acquisition process

• How to start now and build a system for long-term, sustainable revenue generation.

MEET RUSSEL DUBREE, BUSINESS COACH AND FORMER AGENCY OWNER

Russel is a business coach and former agency founder who helps marketing agency owners build intentional, scalable businesses - without losing their sanity. He founded, scaled, and exited Lifeblue, a purpose-driven digital agency that grew to over 40 employees, earned B-Corp certification, served major national brands, and achieved an 8-figure exit.

Now, through one-on-one coaching and his podcast An Agency Story, Russel shares hard-earned lessons from his journey—guiding agency leaders to clarify their vision, simplify their operations, and build businesses that support the life they actually want. He brings a calm, grounded presence and a “slow down to speed up” philosophy that helps owners cut through the noise and lead with clarity.

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