Five Shifts We Need to Prepare for in The AI Age

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Five Shifts We Need to Prepare for in The AI Age

Lately, I’ve been posting about the changes I see coming as we move deeper into the Intelligence Age. A time when AI isn’t just assisting us, it’s reshaping how we work, lead, and live.

A lot of what I see on LinkedIn right now feels like people trying to fix broken mindsets. Posts about holding onto outdated models or patching things that no longer serve us. And I get it. I've done it. That’s often the first step. But we need to aim a little further down the road.

So I’ve been asking: What do we need to get right in this moment if we’re going to survive what’s coming next?

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Should Project Managers Act As Salespeople? 🤔

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Should Project Managers Act As Salespeople? 🤔

What to talk about today? I know. Something we've all witnessed: project managers being invited into sales calls, account managers into strategy sessions, and team leads balancing delivery and business development. It's a challenging juggle that requires our understanding and support.

At first, it feels like collaboration. Cross-functional. Efficient. But more often? It's just messy. Let's focus on how a PMs role can grow unexpectedly before anyone else notices.

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Is It Ever Right to Do the Wrong Thing? 🤨

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Is It Ever Right to Do the Wrong Thing? 🤨

A Bureau member brought up a challenge this week that I can't stop thinking about:

“We’re seeing government contracts with provisions that go against everything we stand for. We need the work. But we’d be violating our values if we signed.”

That dilemma has been haunting me. Both because it’s a tough choice and because it’s something many of us are dealing with right now.

I think they should take the job. Why? Oh I'll tell you! Keep reading...

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Less Cringe. More Friends. | Networking for The Rest of Us 👋

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Less Cringe. More Friends. | Networking for The Rest of Us 👋

If the word "networking" makes you want to run and hide, you're not alone. It feels gross for many of us because it's not natural.

It’s this weird mix of awkward smiles, sizing-you-up energy, and questions like “Who helps you with XYZ?” when you’d rather talk about literally anything else.

But what if networking didn’t have to feel that way? What if it wasn’t "networking" at all?

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The Best of the Best from Our March Newsletters

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The Best of the Best from Our March Newsletters

Can you believe it’s almost tax day already? Where does the time go? Seriously, though, 2025 is flying by, and the Bureau has been crazy busy. Between preparing a sale of exceptional events for the year and engaging with our brilliant members, there’s just so much going on. I love talking with this remarkable collection of talent dedicated to helping each other achieve success. If you’re not part of the Bureau, we have a chat where people share their wisdom, and I like to dispense some of these pearls in our weekly email newsletter. It’s worth checking out, and you can sign up for it here.

Here’s a recap of what we covered in our March newsletters!

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Who Actually Owns the Client Relationship? 🤷‍♂️

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Who Actually Owns the Client Relationship? 🤷‍♂️

How are you on this fine day? You look amazing! Have you been working out? New hair cut? Oh, right, this is a blog post. Let's get to it!

Based on recent conversations in the community, a lot of agencies are seeing their internal roles and team structures shifting a little. Fewer people, tighter budgets, and changing needs have more project managers stepping into account management roles. But as lines blur, one key question keeps popping up: Who really owns the client relationship? Read on... if you dare!

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Meet Your New Team Mates: AI Agents Can Help 🫡

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Meet Your New Team Mates: AI Agents Can Help 🫡

Greetings Humans! If you're like me, keeping up is ridiculously hard. I mean, what the heck is an AI Agent? I just figured out the whole private GPT thing. (No, I didn't!)

Look, using AI is no longer a future concept. It is reshaping digital agencies, helping us work smarter, faster, and more efficiently. The rise of AI agents is one of the biggest shifts happening that's still confusing for a lot of us.

AI Agents go beyond simple automation. They analyze data, optimize campaigns in real-time, and take on complex tasks with minimal human input. If you choose not to use them, let's make sure it's an informed decision.

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New Research on Agency Growth in 2025 👀

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New Research on Agency Growth in 2025 👀

The agency landscape is shifting, and staying ahead means understanding the trends shaping the industry. The State of Digital Services 2025 breaks down what's working, what's not, and the steps agency leaders are taking to grow in a challenging market. Special thanks to our friends at Promethean Research and Parallax for making this research possible. As well as the 151 shops who participated, y'all rock! Now keep reading to find the key insights and how to get your copy.

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The Best of the Best from Our February Newsletters

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The Best of the Best from Our February Newsletters

Who’s ready for a beautiful spring? I love this time of year, with the newborn chicks, bunnies, eggs – okay, I’m just thinking about Easter candy. But everything really does seem fresh and new in the spring, and even if the winter derailed our goals a little bit we can recenter ourselves and push forward with renewed determination.


One thing that always picks me up is talking to our incredible Bureau members as they share their wisdom. I’m a better leader and better person for knowing this amazing group of people, and our Slack discussions are full of useful resources and inspiring experiences, and each week I collect select topics to share in our weekly newsletter. I hope you’ll sign up for the newsletter here. But if not, here’s what we talked about in February!

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Now Is Not the Time to Hide. It's the Time to Lead. ✊

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Now Is Not the Time to Hide. It's the Time to Lead. ✊

Recently, we’ve seen a quiet trend of companies scrubbing DEI language and other related content from their websites. Some are responding to political pressure. Some fear losing business. Some are just trying to avoid controversy.

It’s a sign of the times, but it raises an important question: Are you shaping your company’s identity based on external pressure, or on what you stand for?

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Keeping Morale High When Everything Feels Shaky 🥴

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Keeping Morale High When Everything Feels Shaky 🥴

Whew! It's been another whiplash week with a news cycle that has exhausted a lot of us. How are you feeling? How about your people?

This week, we’re diving into practical ways to support your team, prevent burnout, and build a culture of recognition and trust. Let’s make sure your team feels cared for as the world keeps turning.

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Doomscrolling won't help, but this info will...

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Doomscrolling won't help, but this info will...

If you follow me on LinkedIn, you probably saw my recent post on the intertwined nature of business and politics in recent weeks.

So the idea of no talking about politics at work has become really challenging when politics is impacting our businesses. It's freezing budgets, canceling contracts, impacting our teams’ ability to work, and makes it even more expensive to run an agency that was already operating on tight margins.

But being frustrated won't get us through this. And letting our beliefs about how things deflate our motivation is even worse. So let's share our collective experience on how things are actually going, and I bet we can find a path forward together. Keep reading to learn about our plan to get answers...

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Are You Leading Your Clients or Are They Leading You? 🤷‍♂️

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Are You Leading Your Clients or Are They Leading You? 🤷‍♂️

When we think about AI, it's easy to get caught up in its ability to streamline tasks, analyze data, and improve efficiency. But AI has another, less obvious use. It can help us connect with our teams on a more human level.

Empathy has always been a cornerstone of great leadership. It builds trust, strengthens relationships, and fosters an environment where people feel valued. But in the chaos of managing daily responsibilities, it’s easy for even the most empathetic leaders to lose sight of what matters. That’s where AI can help us. 

Keep reading for a few tips and tricks to keeping yourself on a solid leadership path!

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The Best of the Best from Our January Newsletters

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The Best of the Best from Our January Newsletters

How’s your 2025 treating you so far? And, not to give away my own answer, why does January always seem so long? Whether you’re in the frigid north or enjoying a milder climate, I think everyone is always ready to move on to February.


But you know, January wasn’t all about the polar vortex and political turmoil. Here at the Bureau we’ve been having some great conversations. Every week I attempt to string together some pearls of wisdom to share with everyone who is interested, via our free newsletter, which you can sign up for here. So let’s take a look at what we learned in January.

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Meet the Bureau 2024 Member of the Year & B.A.D. Winner

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Meet the Bureau 2024 Member of the Year & B.A.D. Winner

The Bureau is built on connection, collaboration, and the incredible contributions of our members. So we’re thrilled to honor our 2024 Member of the Year and recipient of the Bureau Award of Dedication. Be sure to check out his Bureau appreciation story below and share your own experiences with... Karl Sakas!

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Can AI make you a better leader? 🤖 🤷‍♂️

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Can AI make you a better leader? 🤖 🤷‍♂️

When we think about AI, it's easy to get caught up in its ability to streamline tasks, analyze data, and improve efficiency. But AI has another, less obvious use. It can help us connect with our teams on a more human level.

Empathy has always been a cornerstone of great leadership. It builds trust, strengthens relationships, and fosters an environment where people feel valued. But in the chaos of managing daily responsibilities, it’s easy for even the most empathetic leaders to lose sight of what matters. That’s where AI can help us. 

Keep reading for a few tips and tricks to keeping yourself on a solid leadership path!

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Which Bureau 2025 Events Made The Cut? 😬

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Which Bureau 2025 Events Made The Cut? 😬

As we're still taking the shrink wrap off of 2025, it's time to share the first big update: your event calendar is coming into focus! After countless conversations, ideas, and votes, the 2025 Bureau events lineup is ready to take the spotlight. These events are designed to meet you where you are. Whether you’re investing in your team's leadership, putting the pedal to the metal on AI or just looking to connect with others who “get it" and can help.

But this is just the beginning. Over the next few weeks, we’ll be rolling out other exciting initiatives: updated membership levels, new programs, and some fun surprises.

So start planning your year ahead. We can’t wait to see you !

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The Best of the Best from Our December Newsletters

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The Best of the Best from Our December Newsletters

We made it, everybody! 2024 is history, and surely the new year will be less tumultuous, right? (wink) Still, despite lots of uncertainty and the constant need to make adjustments on the fly, I'm proud of everything we've accomplished this last year.


Each week I send out a free newsletter with the best tips and insights from the Bureau community, which you can sign up for here. I also collect the very best of that info and share it here each month. So, what did we learn in December?

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