There is a big question that's been on my mind for weeks now: How does The Bureau need to evolve so it can serve you better?
As I'm working through the rebrand I realized I need to rethink why we're here, not just how we present ourselves to the world. It’s not enough to look fresh or modern on the outside. This community has to support you where you actually are in your career and agency life cycle to be truly valuable. And this is extremely exciting as a big challenge with an even bigger impact.
You've told us what makes The Bureau special is our humanity, our genuine focus on supporting each other and the ability to respond quickly no matter the need. We will not lose that. We will keep the heart, the focus, and the feeling that you can show up and be real here, especially as we grow and evolve together.
So Tell Me, Who Are You?
Having a deeper understanding of who and where you are in your journey gives us what we need to program smarter, communicate more clearly, and build opportunities for deeper, more meaningful connections that make sense for your current needs. It means we can match you with the right peers, the right resources, and the right conversations when you need them most. So... who are you?
Foundation Builders (15%)
Putting strong fundamentals in place so your agency runs reliably and profitably.
Top challenges: Getting a steady pipeline. Building basic systems. Learning to delegate and keep good people.
Strategic Operators (30%)
Leveling up your positioning, decision-making, and best practices.
Top challenges: Unsticking slow or confusing pipelines. Standing out in a crowded market. Managing team dynamics as you grow more strategic.
Systems Builders (22%)
Dialing in repeatable systems and smart tools to work better, not just harder.
Top challenges: Upgrading sales processes and CRMs. Adopting AI and automation. Designing better org charts and workflows to scale.
Disciplined Optimizers (26%)
Scaling with purpose, growing revenue and margin in ways that protect your team’s health and your bottom line.
Top challenges: Unlocking stuck revenue streams. Staying modern with AI and marketing. Keeping focus and alignment while avoiding burnout.
Market Leaders (7%)
Pushing the industry forward, setting the tone, shaping your market, and staying adaptable while others stall.
Top challenges: Overcoming slow pipelines and industry perception. Adapting quickly to market shifts. Systematizing what works without losing your edge.
No matter where you are, some challenges will overlap. Everyone needs healthy pipelines, smart systems, great people, and the ability to adapt. But how you tackle these depends on your stage, and that’s what we need to get better at understanding.
Challenge Accepted!
So how will we be able to afford this evolution? The truth is, we don’t want money to define our collective potential. We want to start with who we need to become for you. We want to be the kind of community that meets you where you are and helps you move forward. Once we see that clearly, then we’ll tackle the how. If money is an obstacle, we’ll figure out how to overcome it together. But it won’t be the reason we stay stuck in a world that's rapidly changing.