Tuesday, June 24, 2025 •  12:00pm - 1:00 ET

When Brett Harned’s article, "Dear Agencies: You Still Need Someone the Client Likes", went viral on LinkedIn, it struck a nerve. Leaders and practitioners alike chimed in with stories, frustrations, and real questions: Can one person really juggle both project and account management? What happens when we try?

Agencies approach this balance in different ways—but no matter the model, the tension is familiar. PMs keep the trains running. AMs build the relationships that keep work coming. And increasingly, teams are asked to blend those roles in ways that aren’t always sustainable.

In this session, we'll:

  • Break down the core differences (and overlaps) between PM and AM responsibilities

  • Look at what gets lost when we collapse these roles into one

  • Share models that actually work for real agency teams

  • Offer strategies for clearer role definition, better collaboration, and healthier delivery

Hosted by Brett Harned in partnership with the Bureau of Digital, this session draws from real agency experience—not theory. If your team is feeling the tension, this will help you lead through it.

MEET BRETT HARNED, Coach and Consultant at Same Team Partners

Brett Harned is a recognized leader in digital project management. As a consultant, coach, and community builder, he helps creative and digital teams solve complex challenges around people, process, and culture. With over 20 years of experience—and a client list that includes Zappos, MTV, the Philadelphia Museum of Art, and Harvard—Brett brings a strategic, human-centered approach to improving how teams deliver and collaborate.

He’s the founder of the original Digital PM Summit and has been writing about project management at BrettHarned.com since 2009. His book, Project Management for Humans, and his work with Same Team continue to shape how PMs and creative leaders work smarter—together.

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