It’s a new year, full of fresh possibilities, new adventures, and of course all those resolutions we are sure will stick this time (no, I’m not hiding Ding Dongs in the toilet tank). As for me, I’m resolving to continue making the Bureau the best community possible (which is kind of a cheat since it’s our awesome members who really make it what it is). I’m super excited for everything coming up over the next few months and can’t wait to keep sharing news with you, which we do through our weekly newsletters. You should resolve to sign up for that, by the way. It will undoubtedly help you be a better person, or at least it will convince me that you are :)
But if your resolution is to get fewer emails, I respect that, and each month we collect the best bits from the latest newsletters and share them here. So take a look at the best our December newsletters had to offer!
Money Talk
Sometimes it seems crass to prioritize profit when you look at how to make business decisions, but that’s how you keep your company running. If you’re having a hard time determining what kind of customers to attract, and which projects are the most beneficial for you, take a look at these 4 questions customer lifetime value can help your agency answer.
More money info:
Fundraise Up is the first native integration for nonprofit donations fully HubSpot Certified!
Watch and Listen
Creating structured content is hard. Or is it? On this episode of the Content Strategy Experts podcast, the discussion centers on how intuitive it can be to create this kind of content, and how our brains are wired for it. Check it out!
Other great watches/listens:
The Legend of Ron Popeil: The Marketing Supervillain Hall Of Fame Ep 6
It Shipped That Way – How Not to Ship Your Org Chart, with veteran product designer Brad Ellis
Management & Operations
There aren’t a ton of silver linings to the last few years, but one to consider is that a lot of companies have transitioned to a virtual onboarding process to help the new wave of remote workers. And while it can be a great fit, you might need to implement a few tweaks to get it right. Here are 12 steps to help you perfect the process.
Extra management goodies:
The science behind a 3:1 positive to negative feedback ratio
How Digital Agencies Succeed (3-Part Series)
I think we ended 2022 on a high note, and more importantly on an upward trajectory for 2023. And whether that refers to your business volume or the numbers on the scale, the Bureau is here for you this year. Again, I hope you’ll consider signing up for the newsletter. Otherwise, we’ll see you here next month!