Sometimes business development reads like a fairy tale. A hero (you, obviously) fights the good fight, beats the odds and brings back the golden goose. Other times, biz dev feels more like Oliver Twist—clinking a spoon against a sad, empty bowl, begging Mr. Bumble for some more unfulfilling gruel.
Whether you’re killing it or still working on it, here are some biz-dev-approved reads to supercharge your efforts. Big thanks to our Biz Dev Camp alumni who shared the great recommendations. Let us know if you have a favorite business development book or article you’d like to see added to the list.
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Hooked: How to Build Habit-Forming Products by Nir Eyal
Implementing Value Pricing: A Radical Business Model for Professional Firms by Ronald J. Baker
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship by Mahan Khalsa & Randy Illig
The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon & Brent Adamson
To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink
The Win Without Pitching Manifesto by Blair Enns
Building a $20 Million Sales Organization by Aurimas Adomavicius
The Creative World’s Bullshit Industrial Complex by Sean Blanda
Cover art images via retailer/author sites