Sometimes business development reads like a fairy tale. A hero (you, obviously) fights the good fight, beats the odds and brings back the golden goose. Other times, biz dev feels more like Oliver Twist—clinking a spoon against a sad, empty bowl, begging Mr. Bumble for some more unfulfilling gruel.
Whether you’re killing it or still working on it, here are some biz-dev-approved reads to supercharge your efforts. Big thanks to our Biz Dev Camp alumni who shared the great recommendations. Let us know if you have a favorite business development book or article you’d like to see added to the list.
Are you maximizing the relationships you’ve developed throughout your agency’s lifetime? Join Business Development Consultant Joe Rinaldi at Owner Summit for his session, “Mining Old Gold.”
Cover art images via retailer/author sites