Sometimes business development reads like a fairy tale. A hero (you, obviously) fights the good fight, beats the odds and brings back the golden goose. Other times, biz dev feels more like Oliver Twist—clinking a spoon against a sad, empty bowl, begging Mr. Bumble for some more unfulfilling gruel.
Whether you’re killing it or still working on it, here are some biz-dev-approved reads to supercharge your efforts. Big thanks to our Biz Dev Camp alumni who shared the great recommendations. Let us know if you have a favorite business development book or article you’d like to see added to the list.
Cover art images via retailer/author sites