Sometimes business development reads like a fairy tale. A hero (you, obviously) fights the good fight, beats the odds and brings back the golden goose. Other times, biz dev feels more like Oliver Twist—clinking a spoon against a sad, empty bowl, begging Mr. Bumble for some more unfulfilling gruel.
Whether you’re killing it or still working on it, read on for some biz-dev-approved books and articles to supercharge your efforts.
What makes the perfect pitch? That was the question posed at Biz Dev Camp, with Joe Rinaldi, Coach/Owner of That was Clutch, facilitating the discussion. Drawing on the collective experience and know-how of the group, we landed on several takeaways to up the ante on your next pitch.
Read on for a walk-through of the ideal pitch, play-by-play, using insights gleaned from Biz Dev Camp.
If I say the word “sales” I bet a lot of you will stop readin… WAIT! Come back right now! This is important. For some reason in the digital services world, we get creeped out by that word. But this isn’t about wearing polyester and convincing you to buy the 2-year warranty that you don’t want. But it might include cold calling. And today more than ever it feels like digital agencies are maturing when it comes to how they manage not only inbound but outbound, too. So listen in as Dan Englander from Sales Schema talks about selling in a way that doesn’t make it feel gross. Nice work, Dan.
Listen to this episode.