Tracey Halvorsen
Tracey is passionate about making things better through creativity, collaboration, and connection. Whether it’s shaping a brand, designing a website, building a strategy, or strengthening a team, it’s the magic of working with others to create something meaningful that drives her.
With over 25 years of experience leading digital marketing and brand transformation, Tracey helps organizations—across higher education, healthcare, culture, energy, emerging industries, and more—navigate disruption, elevate their messaging, and engage audiences in more authentic and impactful ways.
As CEO of adeo, Tracey partners with visionaries, leaders, and teams to craft brand platforms, messaging, digital experiences, and marketing strategies that truly resonate.
Tracey has led large-scale website and digital projects for clients such as Yale, the International Spy Museum, Brown University, George Washington’s Mount Vernon, Maryland Institute College of Art, Johns Hopkins University, the Walters Art Museum, and Kenyon College. She has also collaborated on dynamic, innovative projects with organizations like Discovery, UnderArmour, Cooper Hewitt Smithsonian Design Museum, Animal Planet, Thomas Jefferson’s Monticello, Bucknell University, and the Baker Artist Awards.
Brave Enough to Fail: The Art of Reinventing Yourself
MONDAY, SEPTEMBER 29
4:30 - 5:20 PM PT
Reinvention isn’t just for those seeking a fresh start—it’s a necessary skill for anyone navigating life’s inevitable twists and turns. In this talk, we’ll explore the courage it takes to embrace change, the hidden costs of staying in your comfort zone, and how failure can become your greatest teacher. Through personal stories and hard-earned lessons, we’ll uncover the core principles of living a brave, creative life—one where taking the leap, even without a safety net, leads to unexpected growth and fulfillment.
