Karl Sakas

Growth is good… unless it gets out of control. Karl can help you manage your agency’s growing pains, with advice developed from experience guiding hundreds of agencies on every inhabited continent.

As a management consultant and executive coach, Karl has personally advised hundreds of agency owners worldwide. His clients often call him their “agency therapist.”

Through Sakas & Company, he offers custom consulting, executive coaching, and training programs and products to help agency owners “up-level” at their agency. These include his “Agency PM 101” on-demand course—for the reluctant project manager—and his “Work Less, Earn More” agency growth bootcamp—designed to help agency owners achieve their ideal work life.

Karl is a fourth-generation business owner with over 20 years of consulting experience. He’s worked as the #2 person at two digital marketing agencies and written extensively on how to run a better agency. Karl has authored over 400 articles on agency management and several books including Made to Lead: A Pocket Guide to Managing Marketing & Creative Teams.

Outside of work, Karl volunteers with USO of North Carolina and as a bartender on an antique train.

 

Say ‘No’ to Clients, Without Getting Fired

MONDAY, OCTOBER 14
3:30-4:20 PM CT

Are you tired of clients who demand everything for nothing—and who joke about wanting it all "yesterday"? Clients are going to client... but you don't have to take it.

The solution? A simple yet powerful 3-step process to negotiate difficult client conversations. Karl Sakas’ "Reason, Options, Choose" (R-O-C) framework helps you say "no" to clients who want to hear "yes."

Karl has advised hundreds of agencies worldwide—and PM'ed clients large and small. When you implement R-O-C, you'll reduce your team's stress while increasing your profit margins. And tough clients will finally see you as a peer, not a peon.

Takeaways:

  • Learn the 3-step "Reason, Options, Choose" negotiation framework.

  • See examples of ways to use R-O-C at your agency.

  • Get ideas to reduce stress and increase profit margins, by resetting client relationships.

Bonus: Need to vent about your worst clients? We'll have prizes for audience members who volunteer to "play" a terrible client, joining Karl on stage. Either way, you'll be laughing and learning.

 
 

Thank You to Our Wonderful Partners:

 
 
 
 
 
 

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