Tuesday, July 22, 2025 •  12:00pm - 1:00pm ET

While consumers expect privacy in their experience with brands, they also expect personalization by those same brands to get the right message to the right consumer at the right time. How do we balance privacy with personalization (and performance)?

Who should attend?
This webinar is a fit for those running paid media, privacy enthusiasts who also like to see an ROI, and any company (or agency with customers) concerned with data privacy regulations.

Meet Adam Melson, Director of Partnerships at InfoTrust

Adam Melson is the Director of Partnerships at InfoTrust, building trust and revenue streams with dozens of agencies and tech partners. By finding swim lanes, gaps in offerings, and aligning on customer pain points, Adam helps external companies have a trusted partner while internal customers have vetted options for any needs that fall beyond InfoTrust capabilities.

MEET LUCAS LONG Head of Global Privacy Strategy at InfoTrust

Lucas Long is Head of Global Privacy Strategy at InfoTrust, working with organizations at the intersection of digital strategy, privacy regulations, and technical data collection architecture. Through these efforts, he helps companies understand their limitations for data enablement due to privacy challenges and design optimal ways to accomplish core use cases in a compliant manner.

Thank You to Our Wonderful Partners:

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