Tuesday, October 7, 2025 •  12:00pm - 1:00pm ET

Join us for an interactive, hands-on workshop exploring the world of synthetic users—data-driven personas built from real behavioral, demographic, and psychographic inputs. In this session, you’ll see how we’ve constructed a living library of over 500 richly detailed synthetic users, spanning roles from beauty influencers to car dealership managers and beyond.

We’ll show you how these synthetic users can power rapid ideation, user journey mapping, and product-market fit testing—without the delays and biases of traditional research.

Learn how you can:

• Use synthetic users to pressure-test new digital experiences before launch

• Drive competitive insights and scenario-based “what-if” testing

• Reveal hidden edge cases and unmet needs in your target markets

• Move beyond shallow personas with dynamic, data-rich user archetypes

Bring your questions and ideas—we’ll dive into live examples, run interactive exercises, and leave you ready to add synthetic users to your own product toolkit.

MEET Robert Sfeir, Head of Product Management, Americas at EPAM Systems

Robert Sfeir is a product leader and builder who helps organizations turn strategy into results. With 28 years of experience driving product engineering, digital transformation, and operational excellence, Robert is known for cutting through complexity, developing teams that deliver, and turning bold ideas—like synthetic users—into practical business impact. He specializes in shaping product vision, building high-trust teams, and solving real-world problems with clear thinking and a bias for action.

Thank You to Our Wonderful Partners:

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