OVERVIEW | SPEAKERS | AGENDA | HOTEL + TRAVEL | ATTENDEES

Brandy Porter

Brandy leads the creative design at WeightWatchers, where they create programs, support, and tools to sustainably improve health and habits. She’s currently helping spearhead a brand transformation, creatively and strategically, to modernize how this legacy company shows up. Informed by experiences leading other teams here—experience, product, service, and interior design teams—she’s able to deeply and critically impact this work.

Previously, Brandy led the Vox Media product design and user research teams, working with a stellar team to empower publishers and transform the media industry. Her teams worked on the Chorus publishing platform, Coral commenting platform, and Vox Media networks, including Vox.com, New York Magazine, Eater, The Verge, Polygon, and SB Nation. They also brought customers onto Chorus through their SaaS business (customers like Revolt.TV, This Old House, and Chalkbeat). They managed the tooling design system, Resonance, and a complex, component-based framework for publisher design systems, Harmony.

As Mailchimp's Director of Marketing & Brand Design, she led the effort to reimagine the brand, redesign the marketing website experience, and launch an enormous ad campaign, marking the company's shift from email tool to powerful marketing platform. Their brand and marketing work received numerous industry awards, including a CLIO and multiple One Clubs.

She has also led creative and engineering teams at ad agencies, dot coms, and app consultancies. Her work produced award winning solutions for clients like Ford, WebMD, Cartoon Network, and REI. Brandy remains passionate about mentoring designers and staying active in the design and tech communities.

Creative Change Management: Navigating Agency Growth with Care

THURSDAY, SEPTEMBER 26
4:00-4:50 PM PT

Growth brings exciting opportunities for transformation, yet creative teams encounter unique challenges as they expand their capacity and capabilities. This talk will showcase how creative agency leaders can navigate team growth without losing their unique culture. Expect strategies for thoughtful leadership during times of change, fostering innovation within expanding teams, and surviving the occasional culture shock.

Leaders will learn to: