Every year there are digital agencies that are having their best year ever and holding on as their companies experience rapid growth. At the same time there are shops that are struggling and are convinced that the sky is falling. Yet it never seems to come crashing down.
So what’s really going on?
That’s what the Bureau set out to find with our end of 2016 survey which was sent out to hundreds of shops. By asking them questions about their business methodologies, project management philosophy, tech stack, digital product focus and other criteria a picture started to take place.
What are the trends across different characteristics of the industry? How did specialists do versus generalists? Were agile shops more successful than waterfall shops? What were the regional trends across North America? Did a shop's approach to billing make a difference in whether they won business?
And now, 6 months later, we're checking in to see how things are going. Do these findings resonate with you? If not, what are you experiencing?
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