Sara Doubleday

Sara is Creative Operations Lead at Seer Interactive, a big data digital marketing agency. On a daily basis, you may find her building out new creative processes, resourcing systems, and projection models for Seer's designers to work more effectively and profitably. She leverages company performance data, historical trends, and qualitative insights to determine where and how priority operations systems should be implemented that maximize team creativity and sentiment. Sara believes that there is always a more efficient collaboration process or system to try, and is always on the hunt for it, because the greatest successes come from improving others' lives. Her previous work as a User Experience & Interface Designer enables her to solve both process and UX design challenges - making for a great "left brain / right brain" approach to any problem.

 

Chaos to Collaboration: Managing Reorgs, AI, and Change

TUESDAY, OCTOBER 15
9:30-10:20 AM CT

70% of all change initiatives fail. Why? Because of how the change was managed. As leaders, it’s our job to steer these changes effectively, ensuring they deliver as promised. We’ll explore a case study involving three team mergers in less than two years, examining the influences of Artificial Intelligence, economic factors, and new processes.

The demand for skilled change management is at an all-time high, requiring resilience at all levels for effective implementation and sustainability. This session will explore how change management affects our teams and clients, and why successfully managing change is a key determinant of our success.

Takeaways included in this session are:

  • Recognizing the effects of successful vs. unsuccessful organizational changes

  • A tactical approach to facilitating and navigating change

  • Transforming change into a competitive advantage for your teams

 
 

Thank You to Our Wonderful Partners:

 
 
 
 
 
 

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