From Inbound to Outbound: 20+ Years with Electric Pulp

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From Inbound to Outbound: 20+ Years with Electric Pulp

Electric Pulp came of age in the early days of the web, back before Y2K, smartphones or civilization as we know it today. With more work than they could handle, Electric Pulp left it to businesses to come calling—and call, they did. From Jon Stewart and Stephen Colbert to the global rebranding of Ford, Electric Pulp was scoring huge projects. Take a trip down memory lane, and revisit the web industry past, while learning how agencies are adjusting to the present and planning for the future. We’re talking PR, spec work, RFPs and all sorts of dirty little words that may turn you off—or may just change how you do business.

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Project Budgeting, What-Ifs & Price&Cost

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Project Budgeting, What-Ifs & Price&Cost

Project estimating and budgeting is both an art and a science. One Andrei Bernovski knows all too well. Working in project management and operations at agencies such as Tribal DDB, Razorfish, Sapient and boutique firms, he’s seen his fair share of what-if scenarios and projects gone good and bad. Inspired to solve his own personal pain points, Andrei co-founded Price&Cost, a project financial estimation and financial management tool. Hear how he set out to right estimating wrongs and how it’s better to adapt the budgeting wheel than try to reinvent it.

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Staying Curious

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Staying Curious

For some, the clear boundaries of an organization can be a comfort. For others, there’s something exhilarating about the great unknown. How do you bring curiosity and a sense of discovery to any situation or workplace? Nathan Paterson has worked for many organizations, in boutique settings, leading creative teams for the likes of Disney and now at IDEO Tokyo as a Senior Design Lead. He joins us to talk about his journey, and how different organizations and industries inspire in different ways. Hear how ambiguity and optimism help him to stay curious, and what excites him about what’s to come.

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Pitching Projects

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Pitching Projects

Pitching. The word itself is enough to make many of us want to walk the other direction. But if we don’t sell ourselves and what’s great about our companies, who will? And when you think about it, most people love to talk about themselves. So why is selling your services and your team that much different?

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Inside the New Mailchimp

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Inside the New Mailchimp

What do you do when your product has outgrown its name, and is going through crazy changes? That’s the dilemma Mailchimp faced as the platform expanded beyond email to include Google and Facebook ads, landing pages, physical postcards and more. Newly hired as Mailchimp’s Director of Marketing and Brand Design, Brandy Porter joined Mailchimp as the company was initiating a full redesign of both the Mailchimp brand and its digital experiences. Hear the story behind the redesign, what’s new with Freddie and what Brandy would do differently if she had to do it all over again.

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Can Account-Based Marketing Work for Service Shops?

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Can Account-Based Marketing Work for Service Shops?

This time about a year ago, Greg Bear and Travis Caldwall at Bear Group were venturing out on a new sales strategy. They decided to add Account-Based Marketing (ABM) to their mix, whittling down a large list of prospects to just a handful of very specific targets. They hired a sales development rep, and began crafting personalized campaigns for each prospective account. Initially, their efforts seemed to work. But as the hours added up building assets, they wondered if ABM was worth it. Fast forward to today, and Bear is on a different course. Find out what they’re up to, why ABM didn’t work for them and why relationships are everything in this business.

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Design & Parenting: Experiments, Ego & Shared Values

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Design & Parenting: Experiments, Ego & Shared Values

If life imitates art, can life imitate work, and vice versa? Scott Welliver, Design Manager, Experience Design at Comcast, is a design leader, starting writer, husband and amateur dad to three kids. In many ways, Scott approaches his work and family lives in the same fashion. Tune in to hear about Comcast’s core value of experimentation, how the company is entering a new era of thinking and why it’s important to connect with people who make you better at work and at life.

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Finding Strength in Community

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Finding Strength in Community

In the little town of Dayton, Ohio, you’ll find a cool, creative arts community that The Scenery calls home. The product agency’s team took up residence there in June 2017, passing a quiet six months before heading out for the holidays. Four days after Christmas, in the early morning hours, Dayton fire crews were dispatched to the building on reports of smoke. A restaurant kitchen fire had spread throughout the building, damaging—and effectively closing—the businesses inside. Carla Hale, Partner and Director of Client Services, joins us to talk about that snowy winter morning, how the fire impacted business and how the team emerged stronger than before.

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