Project estimating and budgeting is both an art and a science. One Andrei Bernovski knows all too well. Working in project management and operations at agencies such as Tribal DDB, Razorfish, Sapient and boutique firms, he’s seen his fair share of what-if scenarios and projects gone good and bad. Inspired to solve his own personal pain points, Andrei co-founded Price&Cost, a project financial estimation and financial management tool. Hear how he set out to right estimating wrongs and how it’s better to adapt the budgeting wheel than try to reinvent it.
For some, the clear boundaries of an organization can be a comfort. For others, there’s something exhilarating about the great unknown. How do you bring curiosity and a sense of discovery to any situation or workplace? Nathan Paterson has worked for many organizations, in boutique settings, leading creative teams for the likes of Disney and now at IDEO Tokyo as a Senior Design Lead. He joins us to talk about his journey, and how different organizations and industries inspire in different ways. Hear how ambiguity and optimism help him to stay curious, and what excites him about what’s to come.
Pitching. The word itself is enough to make many of us want to walk the other direction. But if we don’t sell ourselves and what’s great about our companies, who will? And when you think about it, most people love to talk about themselves. So why is selling your services and your team that much different?
Eager to make the most of your returns? Check out these tax savings strategies to work on before the end of the year.
What do you do when your product has outgrown its name, and is going through crazy changes? That’s the dilemma Mailchimp faced as the platform expanded beyond email to include Google and Facebook ads, landing pages, physical postcards and more. Newly hired as Mailchimp’s Director of Marketing and Brand Design, Brandy Porter joined Mailchimp as the company was initiating a full redesign of both the Mailchimp brand and its digital experiences. Hear the story behind the redesign, what’s new with Freddie and what Brandy would do differently if she had to do it all over again.
So where are we headed in 2019? A simple truth: we need more diversity in the tech industry. Diversity of gender, ethnicities, beliefs, abilities—all of it. This will be a focus for us going into 2019. We’re already planning the next Women’s Leadership Camp and kicking off a new event, Digital Diversity Days at Seer.
This time about a year ago, Greg Bear and Travis Caldwall at Bear Group were venturing out on a new sales strategy. They decided to add Account-Based Marketing (ABM) to their mix, whittling down a large list of prospects to just a handful of very specific targets. They hired a sales development rep, and began crafting personalized campaigns for each prospective account. Initially, their efforts seemed to work. But as the hours added up building assets, they wondered if ABM was worth it. Fast forward to today, and Bear is on a different course. Find out what they’re up to, why ABM didn’t work for them and why relationships are everything in this business.
If life imitates art, can life imitate work, and vice versa? Scott Welliver, Design Manager, Experience Design at Comcast, is a design leader, starting writer, husband and amateur dad to three kids. In many ways, Scott approaches his work and family lives in the same fashion. Tune in to hear about Comcast’s core value of experimentation, how the company is entering a new era of thinking and why it’s important to connect with people who make you better at work and at life.
In the little town of Dayton, Ohio, you’ll find a cool, creative arts community that The Scenery calls home. The product agency’s team took up residence there in June 2017, passing a quiet six months before heading out for the holidays. Four days after Christmas, in the early morning hours, Dayton fire crews were dispatched to the building on reports of smoke. A restaurant kitchen fire had spread throughout the building, damaging—and effectively closing—the businesses inside. Carla Hale, Partner and Director of Client Services, joins us to talk about that snowy winter morning, how the fire impacted business and how the team emerged stronger than before.
Jeff Robbins is a rockstar. A real-life rockstar. He was part of the team that created the world's first commercial website. Signed to A&M Records with his band Orbit. Toured with Lollapalooza. Co-founded Lullabot, demystified Drupal, worked with clients including The GRAMMYs, Tesla Motors and Harvard University…And that’s only about half of it. After he and his co-founder grew Lullabot to 60+ employees, Jeff stepped away to found Yonder, join an indie-rock trio called 123 Astronaut and help business owners as a coach and consultant. Jeff joins us to talk about life as a business owner and why it’s important to enjoy your life and your company while you have it.
