Eager to make the most of your returns? Check out these tax savings strategies to work on before the end of the year.
What do you do when your product has outgrown its name, and is going through crazy changes? That’s the dilemma Mailchimp faced as the platform expanded beyond email to include Google and Facebook ads, landing pages, physical postcards and more. Newly hired as Mailchimp’s Director of Marketing and Brand Design, Brandy Porter joined Mailchimp as the company was initiating a full redesign of both the Mailchimp brand and its digital experiences. Hear the story behind the redesign, what’s new with Freddie and what Brandy would do differently if she had to do it all over again.
So where are we headed in 2019? A simple truth: we need more diversity in the tech industry. Diversity of gender, ethnicities, beliefs, abilities—all of it. This will be a focus for us going into 2019. We’re already planning the next Women’s Leadership Camp and kicking off a new event, Digital Diversity Days at Seer.
This time about a year ago, Greg Bear and Travis Caldwall at Bear Group were venturing out on a new sales strategy. They decided to add Account-Based Marketing (ABM) to their mix, whittling down a large list of prospects to just a handful of very specific targets. They hired a sales development rep, and began crafting personalized campaigns for each prospective account. Initially, their efforts seemed to work. But as the hours added up building assets, they wondered if ABM was worth it. Fast forward to today, and Bear is on a different course. Find out what they’re up to, why ABM didn’t work for them and why relationships are everything in this business.
If life imitates art, can life imitate work, and vice versa? Scott Welliver, Design Manager, Experience Design at Comcast, is a design leader, starting writer, husband and amateur dad to three kids. In many ways, Scott approaches his work and family lives in the same fashion. Tune in to hear about Comcast’s core value of experimentation, how the company is entering a new era of thinking and why it’s important to connect with people who make you better at work and at life.
In the little town of Dayton, Ohio, you’ll find a cool, creative arts community that The Scenery calls home. The product agency’s team took up residence there in June 2017, passing a quiet six months before heading out for the holidays. Four days after Christmas, in the early morning hours, Dayton fire crews were dispatched to the building on reports of smoke. A restaurant kitchen fire had spread throughout the building, damaging—and effectively closing—the businesses inside. Carla Hale, Partner and Director of Client Services, joins us to talk about that snowy winter morning, how the fire impacted business and how the team emerged stronger than before.
Jeff Robbins is a rockstar. A real-life rockstar. He was part of the team that created the world's first commercial website. Signed to A&M Records with his band Orbit. Toured with Lollapalooza. Co-founded Lullabot, demystified Drupal, worked with clients including The GRAMMYs, Tesla Motors and Harvard University…And that’s only about half of it. After he and his co-founder grew Lullabot to 60+ employees, Jeff stepped away to found Yonder, join an indie-rock trio called 123 Astronaut and help business owners as a coach and consultant. Jeff joins us to talk about life as a business owner and why it’s important to enjoy your life and your company while you have it.
Jeb Banner knows a thing or two about turning ideas into companies. Over the past 20-something years, he’s founded, owned and/or advised a number of businesses ranging from ecommerce to web marketing to software. In 2006, he co-founded SmallBox, an Indianapolis creative agency, where he spent 12 years as CEO. Fast forward to today, and Jeb has exited client services altogether. He now leads Boardable, a nonprofit board management software company he co-founded in 2016. Jeb joins us to talk about his decision to move from SmallBox to Boardable full-time, and advice for others considering a similar leap.
Clients can be partners, sure. But can they be members? That’s the question Becky McKinnell, President of iBec Creative, set out to answer two years ago. On the heels of her company’s ten-year anniversary, Becky wanted to toss her firm’s lengthy requirements documents and move from hourly/fixed project agreements to something more flexible and service-oriented. Fast forward to today, and iBec Creative has found success with the membership model. Becky joins us to talk about her move to membership, the impact it’s made on her team and her plans for the future.
For many years, nonprofits have faced a double standard. We want them to do great things, but we don’t want to pay them to spend money on branding or marketing or salaries. So they make do with what they have, or seek out pro bono partnerships that often take a back seat to paying clients. Gratefully, in recent years, there’s been an awakening. Matthew Schwartz, Founder and Executive Director of Constructive, has seen the evolution. He joins us to talk about nonprofits’ impact on the economy, the nuances of value-based business development and the need for a solid book, expertise and focus to win the business you want.