OVERVIEW | AGENDA | HOTEL, TRAVEL + MORE
Owner Excursion: Kentucky Bourbon Trail • March 24–March 27, 2024
Hotel Genevieve, 730 E Market Street, Louisville, Kentucky 40202
Stay
We’ll be in the the East Market District in downtown Louisville. Most often referred to as NuLu (stands for New Louisville), the district is known for it’s award-winning culinary scene, unique art galleries, speciality and antique shops, and bourbon distilleries, and bars.
The boutique Hotel Genevieve is in the heart of NuLu. The name is inspired by a regional limestone, Saint Genevieve, a key ingredient in bourbon production.
The hotel is also walking distance from many attractions, such as the Waterfront Botanical Gardens, Big Four Bridge, and Louisville Slugger Field.
Plan Your Trip to Louisville
Louisville is Kentucky's largest city and sits on the Ohio River along the Indiana border. It is known as the home of Muhammad Ali, the Kentucky Derby and the Louisville Slugger.
The city is home to distillery operations for the world's great bourbons, from Old Forester to Michter's to Evan Williams. Louisville’s reputation as a hub of innovation for food and bourbon (in addition to other alcoholic and non-alocholic beverages) has earned it accolades, including a top foodie destination in the world from Zagat.
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Getting Here
Louisville Muhammad Ali International Airport is a short, 10 minute ride from Hotel Genevieve. Cabs, shuttles and ride share options are plentiful.
The Bourbon Trail Tour
Tour the Kentucky Bourbon Trail with the knowledgable Kentucky Bourbon Boys.
Visit iconic bourbon brands such as Maker’s Mark, Buffalo Trace, Woodford Reserve, Angel’s Envy and more
Take home your own custom label bottle of bourbon
Enjoy upgraded experiences that will take the excursion above and beyond a normal Bourbon tour
Travel into the Bardstown Bourbon Company’s rick house and thieve three bourbons directly from the barrel
Explore sensory characteristics of four unique bourbons, studying the aroma, flavor, and finish – then create your own blend
Create your own bourbon cocktail at Woodford Reserve
Eat and Drink
NuLu is home to a plethora of restaurants, coffee shops, bars, breweries, and distilleries. From hot chicken, barbecue, and southern comfort food to Cajun and Creole, Mayan, and Cuban the NuLu food scene has something for everyone.
Or enjoy unique bars, restaurants, and views without leaving the hotel:
Lucky Penny speakeasy is tucked into a hidden location within Hotel Genevieve and is open late into the night, for those fortunate enough to find it.
Sweeping views of Louisville with food and cocktails and indoor and outdoor seating showcasing views of the city and the Ohio River at Bar Genevieve.
Dine for brunch and dinner at Rosette’s, driven by simple, rustic ingredients and inspired by the sounds and aromas of al fresco Parisian cafés.
Thank You to Our Wonderful Partners:
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