Garci Inigo

Garci Inigo is the Group Director, Digital Operations, and head of Agile transformation at Cossette Montréal.

Garci has worked in agencies throughout his entire career, and he realized early on that his calling lay in the digital sphere. He plays and coaches rugby, and one day came across a book that used terms taken from his favorite sport. Ever since, he has been a fervent defender of Agile values.

For the past two years, Garci has taken charge of the Agile transformation at Cossette Montréal. He serves as a Coach for the entire organization.

As well as being a rugby coach himself, Garci trains other coaches, which has led him to draw many parallels between the worlds of sports and business.



The Art of Building a Team

October 13th | 3:00 PM

If you work in an agency, you've probably heard the idea of being more Agile, or even working in dedicated teams. It's a great idea, and it's no easy feat to manage. In fact, this scenario may sound familiar:

A voice says, “Let's implement self-organized" 

In response, a trembling DPM may ask, “But why? How? Can we trust this to work?”

And your answer may be, “Because the book says so.” 

The Agile Manifesto says, “The best architectures, requirements, and designs emerge from self-organizing teams.” But what does that mean, and where can you buy a self-organized team? There is a lot to consider when in the agency setting.

In this breakout presentation, Garci will present the journey of building a multidisciplinary team and using Agile methodologies in an agency setting. 

In this session, you will learn:

  • How and why you can build and manage a self-organizing team 
  • Coaching techniques to use while managing multidisciplinary Agile teams
  • How to conquer a number of challenges you are bound to face in the process