Dean Schuster

Founder and partner of truematter, a user experience strategy firm, Dean has been advocating for user-centered digital products his entire career. He oversees truematter’s UX practice, leading strategic engagements for innovative regional organizations as well as the Fortune 100.

Dean’s work has always included researching, prototyping, and testing digital products with real users. He regularly speaks, writes, and teaches on experience design, user experience strategy, usability, user research, content strategy, and building UX-focused teams.

It’s not all UX all the time (even though it’s close). Dean is also an avid ultra marathoner, reader, and traveler.

How To Say NO: A Meditation on the Refined, Delicate Art of Rejection

TUESDAY, OCTOBER 26
10:00-10:50 AM ET

Project managers are used to saying no. Turning things down (people, ideas, scope creep) is both second nature and, frankly, a job requirement. But how do you say no and still keep the client? Your job? Relationships? Your sanity? Aye, that’s the rub.

There’s an art to saying no without being branded an obstructionist naysayer or individualist rogue. You can say no and still be viewed as one of the most positive, team-first people in your organization. In fact, your “negativity” can be the thing that makes you truly indispensable.

In this talk, you’ll learn: