Dale Bertrand
Dale has spent over 25 years transforming SEO from a tactical tool into a powerful growth engine for brands in ecommerce, SaaS, digital health, and technology. With extensive experience at the intersection of technology and marketing, Dale is known for his future-focused approach, blending cutting-edge strategies with a deep understanding of evolving search behavior.
A thought leader in the SEO industry, Dale has trained thousands of marketers and spoken at over 100 conferences, sharing actionable insights on AI, the future of search, and building ROI-driven SEO strategies. His innovative methodologies have helped clients recover millions in lost revenue and turn SEO into a driver of meaningful, measurable business impact.
When he’s not guiding brands to success, Dale is inspiring audiences with his dynamic keynotes or experimenting with the latest trends in digital marketing.
Strength in Vulnerability: An Honest Conversation About Burnout and Renewal
"It's hard to admit I hit my breaking point. I wanted to be seen as a superhero, not a broken leader. But maintaining that image took energy I needed for healing..."
This powerful, internal struggle–the tension between the perceived need for invulnerability and the reality of human limitations–is at the core of this profoundly honest session. Join us for a candid conversation with an agency leader who experienced burnout firsthand, and emerged with valuable lessons to share. Expect candid insights into what worked–including therapy, coaching, new habits, and even an unexpected source of self-reflection–and what didn’t. We'll also address the controversy surrounding AI in mental health, acknowledging the concerns, while exploring how it proved, in this case, to be a surprising tool for clarity and support. Learn how this leader navigated grief, family challenges, business issues and a personal health crisis to transform their life and promote an agency culture that actively combats burnout.
