It’s been a wild, hot summer for much of the country, and let's not even talk about the nonstop craziness in the news. It makes me glad about one thing I can rely on to be steady, and that's the Bureau community. This group of committed business leaders is ready to make the world a better place, and each week I send out an email newsletter with helpful information cultivated from our conversations. I hope you'll sign up for it, but if you missed it here's a quick recap of what we discussed in July.
Earlier this week, I asked the community for their thoughts on discussing politics at work. I feel we need to be our true selves in life, but we also need to appreciate and be inclusive of others' opinions and beliefs, which can be challenging with certain topics. Keep reading to see what insights the community shared.
You're probably better than I am when it comes to running a business. Not being humble, I've always figured it out as I went along. So when I hear someone say "revenue operations" or "RevOps," I usually smile and nod. But it's time for us to get more thoughtful about what can make us more stable and enhance our shot at growth even in a weird market. So, let's sit back and open our minds to new things that could put some air under our wings.
Remember when our biggest challenge was creating brochureware sites? We've come a long way since then, evolving through web standards, mobile-first, responsive web design, and other waves of change. We're at another inflection point. Many agencies are working harder than ever yet feeling stuck. It's like we're using old maps to navigate new terrain. It's time to shake things up and rethink our approach.
It’s weird to think that 2024 is halfway over, but equally strange to think that there are six months left. I guess as I get older my relationship with time has been getting a little out of whack, but one thing I am consistent with is sending out a weekly email newsletter. I write these newsletters to share helpful tips gleaned from the Bureau community of marketing leaders. It’s a useful resource available to anyone by signing up here. If you missed the June emails, here’s a quick recap.
A lot of us are seeing dark clouds on the horizon again. The struggling economy, an election year, and the rise of AI have definitely created some uncertainty in our world. How do we keep our clients engaged and our teams busy with so many things in flux? It's a question that feels eerily familiar. Oh, right, we asked it in 2020 when the world shut down.
When we started our companies, we never expected the ups and downs we've experienced—and neither did our clients. But just like 2020, it's real conversations and transparency that will get us through this.
For many of us, there's too much to get done, but... we don't trust that we have enough cash to hire someone to help us full-time with the workload. So things slip, and we stay stuck in the muck.
Over the past few years, I'm sure you've noticed the uptick in fractional leaders. Heck, some of my best friends are now Fractional CMOs, CFOs and COOs.
But does it help or just cause distractions? Let's dive in and find out!
Lately, I’ve heard a lot of grumbling that nobody trusts good news anymore because it’s been followed by bad news time and time again. Well... that’s not good!
Our ability to make sound decisions quickly is vital to our business and personal health. But many of us are struggling with past experiences and allowing them to influence our current situations. The ups and downs of life, work, and the economy have left many of us with lingering uncertainties since the pandemic. It's time to break free from the past and focus on the present to drive better decision-making and be better leaders. But... how do we do that?Recently, there was a great discussion in the Bureau Slack on how to handle late payments. It got me thinking about how many times I had to "make the call" to a client and ask what the holdup was. Sometimes, it was legit, and sometimes, they were playing games. But every single time, I got to decide how I was going to act. And you get to choose the same. So read on and hear what the community and yours truly think about clients who miss payments.
Recently, there was a great discussion in the Bureau Slack on how to handle late payments. It got me thinking about how many times I had to "make the call" to a client and ask what the holdup was. Sometimes, it was legit, and sometimes, they were playing games. But every single time, I got to decide how I was going to act. And you get to choose the same. So read on and hear what the community and yours truly think about clients who miss payments.
As we get close to the midpoint of the year, it’s a great time to look back at where you were in January, and how far you’ve come. I hope you’ve seen some real progress personally and professionally, and that you can see a clear path to where you’re trying to get to by the end of the year. Every week the Bureau sends out a newsletter focused on helping you achieve these goals so you and your business are headed in the right direction. If that sounds good, take advantage of our no-spam guarantee and sign up for it here. Want to see a quick glance of what we put out there in May? Read on, my friend.
Last week at Owner Camp England, an attendee shared how they tackle being afraid of the unknown. And I have to admit I get scared sometimes too. There's always something lurking in the shadows of any business, and the only way to take control is to confront the monsters in our leadership closets! So grab your flashlights. It's time to take a deep breath, open that creaky door, and see what's really lying in wait for us.
Figuring out what's going on in the world of digital services can be tough to master. But we're going for it. In February we asked for info on how 2024 is trending and what is selling. And two weeks ago we asked again! With over 100 shops reporting in both times, we can now start to see not only how things are going, but how they're trending too. Enlightenment awaits those who read on.
Today, we look at the never-ending evolution of the digital agency. Some folks argue there is no such thing as a "digital" agency. That we're all just different flavors of marketing or software shops. I see many variations, though. From generalists to marketing to eComm to video to search to software to _______. And while I am in the "AI is another tool in the box" camp, there's something more happening here. Similar to when "web shops" spun out of advertising agencies in the early 2000s, I predict AI shops will form a new category focusing exclusively on AI for customers and beyond initial offerings like content generation.
May is Mental Health Awareness Month, and has been since 1949! Who knew?
We've all got a lot going on, and we could use a break, Especially from the nonstop distractions.
The thing is, some of the distractions are real, and some we create. We've trained our brains to think that boredom and being still are bad. But that's so far from the truth. In those moments when screens don't overstimulate us, we give ourselves the opportunity to create real solutions.
Spring has sprung, and with it comes a new sense of optimism about the work we do, especially here at the Bureau. We have a dedicated group of business leaders helping one another succeed, and every week I share an email newsletter containing words of wisdom from these fine people (okay, and from me). I think it’s a highly useful resource, if I do say so myself, and I’d recommend signing up for it here. But I’ve also collected the tl;dr of our April newsletters here, so read on for the distilled goodness!
Each week I'm looking through Slack conversations to find the hot topic the community is engaged in. This issue, it's a perennial discussion that is always changing. What are the best project management tools?
Let's take a look at what the pros, cons and costs are of 10 tools the community has talked about in nearly 500 messages over the last 6 months.
Each week I'm looking through Slack conversations to find the hot topic the community is engaged in. This issue, it's a perennial discussion that is always changing. What are the best project management tools?
Let's take a look at what the pros, cons and costs are of 10 tools the community has talked about in nearly 500 messages over the last 6 months.
This week's hot topics included pricing for emergency support, setting goals for biz dev, cost management and digital brand guidelines. But the conversation I chose to dig into was on writing better proposals. It's a perennial topic with a lot of value. And one with over 1,000 messages in the Bureau Slack. So, let's see what members, new and old, have had to say on winning the day!
I rarely find someone in our industry who isn't passionate about the work they do. That passion brings with it strong opinions on how things should be done. Add to that the fact that many humans avoid conflict and others like to argue, and it can stall initiatives both big and small.
And that's where the GAF Index comes in. I first heard about this unique model of decision-making back in the days of my first shop, nGen Works. And today, I'd like to share with you how it works, why it works, and when it works. Let's go!
I can’t believe the year is already a quarter of the way over. For my part, there have already been triumphs and failures, and I’m really looking forward to some of the events the Bureau has coming up over the next few months. If you’d like to be in the know on how you can hone your leadership skills, I recommend signing up for our email list here. Each newsletter gives a rundown of upcoming events, as well as helpful resources. But I also collect the best of those resources here each month, so without further delay, let’s check out the best of the best from our March newsletters.
