9:00 AM–5:00 PM
Registration

9:00–9:45 AM
Continental Breakfast

9:50–10:00 AM
Welcome & Opening Remarks

10:00–11:00 AM
Attendee Introductions

11:00 AM–12:00 PM
Getting Found in the Age of Search, Social, and AI

In a digital world shaped by ever-evolving algorithms, how do we make sure our businesses remain visible—and relatable? This session dives into the latest trends in search, social, and AI, with a focus on what actually works now. We’ll look at the strange resurgence of spammy tactics like white text on a white background, how they’re showing up in AI-generated answers, and why they probably won’t stick around for long.

More importantly, we’ll explore how to shift our strategies to be less about gaming the system and more about staying human. From understanding where to invest energy—Google? AI? Your actual audience?—to building visibility that lasts, this keynote offers practical insights for staying ahead of the curve while keeping your content authentic.

12:00–1:00 PM
Maximizing AI While Mitigating Your Legal Risk

Agencies are embracing generative AI to enhance their services—but the legal landscape is still taking shape. This session breaks down the current risks around copyright, client contracts, and data use, while offering practical steps to stay protected. From understanding your indemnity obligations to choosing the right tools and writing smarter scopes of work, you’ll leave with clear, actionable ways to keep using GenAI responsibly and confidently—without slowing your momentum.

1:00–2:30 PM
Lunch

2:30–3:30 PM
Group Discussion

3:30–5:00 PM
Building AI Agents and Automations

In this hands-on workshop, you'll learn how to build real, functional AI agents and automations—no heavy coding required. We'll walk through 2 to 3 live builds together. You’ll watch the entire process on screen and follow along as we construct agents that can perform tasks, make decisions, and streamline repetitive work using accessible AI tools and automation platforms.

Whether you're just getting started or looking to take your AI skills to the next level, this workshop is designed to be interactive and practical. You’ll leave with a clearer understanding of how AI agents work, plus a few fully built examples you can customize and apply directly in your own workflows. Bring your laptop, your curiosity, and a few ideas—let’s build something useful together.

5:00–5:10 PM
Closing Remarks

AI & YOUR AGENCY ONLY

Member Ticket : $1,450

Nonmember Ticket : $1,950

Using AI in Ordinary Agency Operations Full-Day Workshop

Member Ticket : $495

Nonmember Ticket : $695

Bundle & Save on Three Events

Purchase a ticket for AI & Your Agency, the Workshop, and Operations Camp to enjoy $200 off!

9:00–9:45 AM
Continental Breakfast

9:50–10:00 AM
Welcome Day 2

10:00–11:00 AM
Stop Talking About AI, Start Using It: A Marketer's Playbook

Tired of hearing about AI potential without seeing results? Britney will hand you the exact playbook she's developed teaching thousands of professionals in her wildly successful AI talk. Forget theory —expect to leave with specific AI techniques you can deploy the very next day to outpace competitors still stuck in endless AI discussions. Britney doesn't just explain AI for SEOs; she shows you the shortcuts, workarounds, and tactical approaches that actually move the needle while others are still figuring out what to ask ChatGPT.

11:00 AM–12:00 PM
The Messy Middle

Generative AI is everywhere but for small and midsize businesses, adoption isn’t straightforward. In this talk, Megan shares emerging patterns, questions, and practical insights for agencies navigating this in-between space. No hype, no silver bullets, just a real conversation about what’s possible, and where we might go next.

12:00–1:00 PM
No Code, All Flow: Automating Agency Deliverables Without Engineers

Client work is evolving but your processes doesn’t have to stay manual. In this session, Michael will show how modern agencies can use low-code automation to streamline deliverables, save hours per week, and unlock new levels of scale—no engineering resources required. Whether you’re transforming data, generating insights, or building reusable client tools, this talk will show how to turn repetitive tasks into intelligent systems.

What you’ll learn:

• How to build automated workflows for common agency deliverables without writing full apps

• Ways to integrate tools like spreadsheets, APIs, and language models to speed up analysis, production, and reporting

• Use cases for automating content generation, campaign reporting, competitor research, creative QA, and briefing processes

• How to turn playbooks and SOPs into internal tools your team can run on demand

• Strategies for balancing AI speed with human oversight for client-ready outputs

1:00–2:30 PM
Lunch

2:30–4:30 PM
Prompt to Production: Generating Market-Ready Visuals with AI

AI image generation tools have come a long way—but how do you go from an experimental prompt to polished, production-ready visuals that actually serve your brand or client? During this workshop, we’ll explore the workflows, tools, and creative strategies that bridge the gap between inspiration and implementation. You’ll learn how to craft better prompts, refine results, and build repeatable systems that keep quality high and output efficient. Whether you're designing marketing assets, prototypes, or full campaigns, this talk will help you bring AI visuals from concept to launch with confidence.

4:30–4:40 PM
Closing Remarks