Breakfast
Sponsored by Media Temple

Palms Foyer


9:00-9:45

Stupidity & Shame: Making Failure Your Best Teacher

PALms Ballroom

Doing things that make us embarrassed and expose our fallibility can be the best lessons for owners. The question is will you learn your lesson or let pride ruin your business? This talk goes to the heart of every leader's experience and reveals how failure can deliver the best lessons.


10:00-10:45

The Art of Attracting the Best Clients

PALMS BALLROOM

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Have you ever wondered why everyone else seems to get the good clients? And don’t you wish the better clients would find you? Well, it takes more than wishing.

In this session, Ilise Benun will show you exactly what you have to do to stop the self-defeating cycle of feast or famine (the underbelly of “word of mouth”) and instead attract the best clients – you know, the ones who value your services and are ready to pay for them.

THIS IS AN ART AND IT TAKES PRACTICE BUT YOU WILL LEARN HOW TO:

  • Sift good clients from bad ones.
  • Identify quality clients.
  • Say no to problem clients and train the good ones.

11:00-12:00

Bureau Standard Form of Agreement for Digital Services

PALMS BALLROOM

 

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We’ve all done the best we can to create contracts and agreements that protect us while describing the services we offer. But let’s be honest, it ain’t easy. Many of us are working with large companies that force boiler plate language on us that isn’t relevant. Or we are working with a local lawyer that doesn’t really understand digital services. 

A frustrated web search had us using the AIGA Design Services Agreement. It wasn’t perfect but it was a place to start. But now there is a better option.

Earlier this year, a conversation took place in the Bureau Slack community where there was a strong desire for a standard services agreement for digital firms. Gabe Levine and Josh Barrett heeded the call and got to work creating the Bureau Standard Form of Agreement for Digital Services.

In this Owner Summit exclusive, Gabe and Josh will present this inaugural version contract which will focus on web design and CMS level development. Attendees will be the first to have access to this long overdue resource.


12:00-1:30

Lunch
Sponsored by Accelo

PALMS FOYER


Camp Sessions

If you've attended Owner Summit before, you know about our camp sessions. These are opportunities to connect and share with other owners on important topics. This means you'll get to talk about real issues you're facing and get input from your peers. To keep things simple, we'll break up into groups and head to our designated area. Rather than have you keep moving from place to place, this will be your spot for all of the camp sessions. And this will be your group, so make friends! Each of these sessions will be moderated by an experienced camp alumni.

1:30-2:30

Company Culture

GROUP A: 
tides a

GROUP B: 
tides b, c

GROUP C: 
palms 6, 7, 8

 

GROUP D: 
palmetto hall

 

2:45-3:45 

Growth

Group A:
Tides A

GROUP B:
Tides b, c

 

GROUP C:
palms 6, 7, 8

GROUP D:
palmetto hall

 

4:00-5:00

Digital Transformation Isn’t Digital After All

PALMS BALLROOM

 

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Businesses want to keep up, innovate, and optimize. They want to be creative and efficient, they want to create more with less. They want digital transformation. But leveraging the immense changes and the vast opportunities that the digital era ushered in doesn’t start with digital at all. It’s about people: changing outdated mindsets, behaviors, and processes. 

In “Digital Transformation Isn’t Digital After All,” Nancy Lyons, CEO of Clockwork, shares how digital shops can be effective partners to organizations as they tackle these changes. She’ll explore how to build a case for a people-first approach and drive real transformation to achieve a digital culture.


5:00-5:15

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Summit Wrap-Up

PALMS BALLROOM

 


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