2018 will mark the first year we’ve added workshops to the Owner Summit experience. And we couldn’t be more excited to announce that Jen Dary and Rob Harr will be kicking them off. Rob will start the day showing us how to conduct effective discoveries. Then Jen will help us learn how to deal with owner fatigue so we can keep our energy up and teams moving forward. Workshops will be $495 for both sessions. They will take place on Sunday, February 11 from 9:30am-5:30pm. Plan on getting in Saturday night if you want to attend the workshops.

Running Discovery Projects

February 11, 2018 | 9:30 AM-1:00 PM

Running digital projects is hard. When expectations are mismanaged during initial client conversations, running digital projects is nearly impossible. Before the work begins, you and your client must agree to terms, so you define the project and provide an estimate. Once agreed, you have to manage to that budget for the life of the project regardless of what else you learn. This is nuts. One of your most important constraints–budget–is defined when you will know the least about the project, the beginning. The largest risk in any digital project is building the wrong thing, but a few conversations and a quick estimate do not provide what you need to build the right thing.

We understand that agile and iterative techniques can help mitigate risk during a project, but how do we make sure that we are on good foundation at the beginning of a project? In this workshop, we will discuss how you can implement Discovery Projects to dive into a project with confidence. You’ll be armed with a thoughtful, scoped roadmap to provide more accurate estimates and begin to chart the course of your project. During our time together, we will walk through the sales process, contracts, research, non-kick-off meetings, and building trust with the client team along the way.


  • The case for doing Discovery Projects
  • Selling Discovery Projects
  • Interviewing Stakeholders and Users
  • Getting just enough feel for Design requirements
  • Non-kick-off meetings: An approach different than a “Kick-Off” which includes exercises designed to engage clients while providing critical insights
  • Documentation that can set up project success
  • Closing the deal on the larger project
  • Lessons learned from running Discovery Projects

Owner Fatigue

February 11, 2018 | 2:00-5:30 PM

What started as a fast-paced, exciting entrepreneurial adventure is...not what it used to be. Maybe you've delegated all the fun work, maybe you've seen turnover and tough times, maybe you're longing for someone to ask you about your own career path. You're not alone! Join us for a workshop that takes advantage of time outside the office, helps you answer some big questions and walk away with tangible steps to find your way through the next period of agency ownership. 



sweetgrass pavilion, Palms FOYER

Stop by to pick up your lanyard and goodie bag so Monday morning is a breeze!


Owner Summit Welcome Reception
Sponsored by 10,000ft

Grand Pavilion South & Gazebo

We like to kick off our time together the right way! Grab your lanyard and swag bag at the registration table in the Palms Foyer then join us for a pre-conference get together. You'll already be there, so why not join us for complementary drinks and hors d'oeuvres! It's a great chance to reconnect or get to know your fellow Summit attendees and speakers before we officially kick everything off. 

Made Possible by Our Wonderful Sponsors