Traci Barrett

Traci Barrett is the Co-Founder of Navigate the Journey and serves as a Leadership and Strategic Consultant.   Navigate the Journey specializes in digital studios, helping owners and leaders move their agencies toward success and profitability through strategic planning and leadership development. Traci works closely with agencies to help them articulate their mission, vision, core values, and strategy for their agency. She coaches owners and leaders to build their leadership skills, cultivate cohesive and aligned teams, and share their ownership by empowering their employees.

Traci spent over 20 years in the television and advertising industry and was part of a small team that founded and launched the national cable television network HGTV: Home & Garden Television in 1994. She helped lead HGTV to success running their Chicago and Dallas Offices for over 17 years.

Traci holds a B.A. in Telecommunications & Marketing. She also holds her M.A. in Professional Psychology.

Traci is a sought after speaker and enjoys sharing perspective on topics such as Leadership, Strategy, and Personal Mission. She has spent the last 24 years in Chicago. When she is not strategizing or coaching, she is cheering on the Cubs with her husband and two daughters.   


How to Successfully Lead Your Digital Agency

February 21, 2017 | 10:00 AM

Now matter how your digital studio began, you are now a CEO. This is a welcome job title for some, but daunting for others. Either way, you are now running a full-fledged studio and managing a group of people and understanding how to lead well is essential key to success. How should you lead your digital studio? How do you work “on” the business while working “in” the business? How do you make the business less dependent on you? How can you share the burdens and benefits of being an owner? How do you keep your employees engaged and active in your vision?

In this session, you will learn some of the best practices of leadership, how to align your people to your vision and hope for your agency, and how to embrace your role as head of your organization.



Meet with Traci: Leadership & Strategy

February 21-22, 2017 | By Appointment

Throughout our time together you’ll have the opportunity to meet with experts in legal, finance, process, leadership and team dynamics. These special sessions are very limited, so make sure and sign-up at registration. Each attendee is allowed to sign-up for one session based on availability.