Carl Smith

A theater major who decided to act like he understood business, Carl spent 14 years in advertising before launching his digital agency, nGen Works, in 2003.

nGen ran for 12 years, constantly experimenting with different models of management and team structure, including the Jellyfish Model which was flat before flat was cool.

Towards the end of nGen’s run, Carl attended the very first Bureau event and fell madly in love with the concept of building community in the web industry. So much so that a few years later he closed nGen to take over the Bureau in 2016. Now Carl spends every day connecting digital professionals to give them the support they need.


The State of the Industry

February 21, 2017 | 9:00 AM

Every year there are digital agencies that are having their best year ever and holding on as their companies experience rapid growth. At the same time there are shops that are struggling and are convinced that the sky is falling. Yet it never seems to come crashing down.

So what’s really going on?

That’s what the Bureau set out to find with our end of the year survey which was sent out to hundreds of shops. By asking them questions about their business methodologies, project management philosophy, tech stack, digital product focus and other criteria a picture started to take place.

What are the trends across different characteristics of the industry? How did specialists do versus generalists? Were agile shops more successful than waterfall shops? What were the regional trends across North America? Did a shop's approach to billing make a difference in whether they won business?

In an Owner Summit 2017 exclusive, Carl will share the findings of the 2016 Bureau End of Year Survey. Then we can all stop worrying about the sky falling and focus on building great products.


Carl will moderate these two Camp Sessions at Owner Summit 2017:

February 21, 2017 | 3:00 PM | Differentiation and Marketing

February 22, 2017 | 3:00 PM | Best Use of Your Time