Dan Mall

Dan Mall is a creative director and advisor from Philly. He’s the director of SuperFriendly, a design collaborative that brings exquisite creative direction & design to the world’s most interesting and important organizations. Having worked with clients like Canon, ESPN, Kraft, Quartz, Apple, Google, The New York Times, Microsoft, GE, Crayola, Lucasfilm, Thomson Reuters, and more, Dan has a passion for playing matchmaker between surprising art direction and intuitive interaction design.

Dan has extensive experience leading design teams and crafting processes for successful digital work. Before opening SuperFriendly, he worked as Design Director for Brooklyn-based digital creative agency Big Spaceship. Prior to that, Dan was Interactive Director of web design boutique Happy Cog and was one of the founding members of its Philadelphia office. Dan is also a co-founder of Typedia (an encyclopedia for typefaces) and Businessology (a podcast and workshop series teaching designers how to run better businesses).

Dan often speaks at conferences like SXSW, An Event Apart, Smashing Conference, Artifact Conference, RWD Summit, Future of Web Design, FITC, and more, teaching other designers and developers his methodology of how to do better work. He has been invited to many award show juries like the Art Directors Club, .NET Awards, and the Pixel Awards. Dan has also written for notable design publications like A List Apart and .NET Magazine. Most recently, he has taught advertising at the Miami Ad School, web and graphic design at the University of the Arts, and animation at the School of Visual Arts. Dan regularly consults with design agencies to help whip their design teams into shape.

Dan is enthralled with his wife and two daughters. He writes irregularly at danielmall.com and tweets often as @danmall.



Pricing Models Debate

February 21, 2017 | 11:00 AM

Since the dawn of the web industry the debate has raged. Hourly vs Value-based.

Hourly billing only allows you to get paid for the time it takes to do something. Plus, there is no incentive to create something great, or quick. And because you’re selling time you have a limited supply. So you lose!

Value-based billing has as many definitions as it does flaws. How are you going to convince a client to share the value of success? And what if you don’t reach those goals, do you give money back?

Don’t even get started on fixed-bid, cost plus or selling sprints.

In this live debate, Dan "The Value Man" Mall  will face off with Rob "Mr. T... &M" Harr  as they answer your questions on what is the best billing model.


Dan will moderate these two Camp Sessions at Owner Summit 2017:

February 21, 2017 | 3:00 PM | Differentiation and Marketing

February 22, 2017 | 1:30 PM | Business Development