Richard Banfield

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Richard recently published Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams, which he coauthored with Nate Walkingshaw and Martin Eriksson. He also authored Design Leadership and Design Sprint: A Practical Guidebook for Building Great Digital Products, which he coauthored with C. Todd Lombardo and Trace Wax. 

Richard is the CEO and co-founder of Fresh Tilled Soil, and under his leadership Fresh Tilled Soil has delivered UX and product design to 700+ clients across the world. His colorful life experience includes being an officer in the army and a dive master on the remote Islamic Republic of the Comoros. 


Stupidity & Shame: Making Failure Your Best Teacher

February 13, 2018 | 9:00 AM

Doing things that make us embarrassed and expose our fallibility can be the best lessons for owners. The question is will you learn your lesson or let pride ruin your business? This talk goes to the heart of every leader's experience and reveals how failure can deliver the best lessons.