Traci Barrett


Traci Barrett is the Co-Founder of Navigate the Journey and serves as a leadership and strategic consultant. Navigate the Journey specializes in digital studios, helping owners and leaders move their agencies toward success and profitability through strategic planning and leadership development. Traci works closely with agencies to help them articulate their mission, vision, core values and strategy for their agency. She coaches owners and leaders to build their leadership skills, cultivate cohesive and aligned teams and share their ownership by empowering their employees.

Traci spent over 20 years in the television and advertising industry and was part of a small team that founded and launched the national cable television network HGTV: Home & Garden Television in 1994. She helped lead HGTV to success running their Chicago and Dallas offices for over 17 years.

Traci holds a B.A. in Telecommunications & Marketing. She also holds her M.A. in Professional Psychology.

Traci is a sought-after speaker and enjoys sharing perspective on topics such as leadership, strategy and personal mission. After 25 years in Chicago, Traci and her family recently relocated to Nashville. When she is not strategizing or coaching, she is hiking the hills with her husband and two daughters.  

Get in touch with traci:

Twitter: @BarrettTraci


What Is Your Role as an Owner & How Should You Run Your Business?


Did you start out as a designer or developer with the innate entrepreneurial gift to start a business, and now you look around to find you are the “CEO” of an agency? What does that title mean? What is your job description?

How do you run your business with clarity, consistency and accountability, shaking off imposter syndrome to be the leader your team needs? Do you have a simple, yet effective framework in which to operate your agency?

Through this workshop, Traci and Tom Barrett will:

  • Inspire you to go from being a good leader to a great leader

  • Help you find your own personal “why” as an owner to lead with confidence

  • Give you tips and techniques for creating a healthy and successful team

  • Teach you the six components necessary for running your business:

    • Vision: Getting everyone 100% on the same page about where the business is heading, and how to get there

    • People: You can’t achieve a great vision without great people

    • Data: Determine the right set of objective predictive lead measures to run your business on

    • Issues: Continually identify, discuss and solve the most critical issues facing your business

    • Process: Scale your business by documenting core processes

    • Traction: Create a healthy culture of discipline and accountability where everyone is focused on their most important priorities

Please note: This workshop is one of three workshops included in the Summit + Workshop Combo ticket or Workshop Day ticket. Please purchase your workshop ticket to join this session.