Dan Mall is a creative director and advisor from Philly. He’s the founder and executive director of SuperFriendly, a design collaborative that gives clients direction. Having worked with clients like Canon, ESPN, Kraft, Quartz, Apple, Google, The New York Times, Microsoft, GE, Crayola, Lucasfilm, Thomson Reuters and more, Dan has a passion for playing matchmaker between surprising art direction and intuitive interaction design.
Dan has extensive experience leading design teams and crafting processes for successful digital work. Before opening SuperFriendly, he worked as Design Director for Brooklyn-based digital creative agency Big Spaceship. Prior to that, Dan was Interactive Director of web design boutique Happy Cog and was one of the founding members of its Philadelphia office.
Dan is also a co-founder and CEO of SuperBooked (a service that helps you find work with a little help from your friends), wrote Pricing Design (a book to help agency owners and freelancers figure out how and what to charge for their services) and co-hosted Businessology (a podcast and workshop series teaching designers how to run better businesses). Dan regularly consults with design agencies to help whip their design teams into shape.
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Owner Summit helps you realize you’re not alone. You learn firsthand what others shops are doing so you don’t have to wonder if you’re an outlier. But the real seed for success comes in cultivating what you do differently from everyone else, not the same.
In this session, SuperFriendly founder Dan Mall will share some tips for identifying your shop’s unique advantages to help you establish a distinct and differentiated positioning, build a marketing approach and identify areas of growth for your team.