Dan Mall is a creative director and advisor from Philly. He’s the founder and executive director of SuperFriendly, a design collaborative that gives clients direction. Having worked with clients like Canon, ESPN, Kraft, Quartz, Apple, Google, The New York Times, Microsoft, GE, Crayola, Lucasfilm, Thomson Reuters and more, Dan has a passion for playing matchmaker between surprising art direction and intuitive interaction design.
Dan has extensive experience leading design teams and crafting processes for successful digital work. Before opening SuperFriendly, he worked as Design Director for Brooklyn-based digital creative agency Big Spaceship. Prior to that, Dan was Interactive Director of web design boutique Happy Cog and was one of the founding members of its Philadelphia office.
Dan is also a co-founder and CEO of SuperBooked (a service that helps you find work with a little help from your friends), wrote Pricing Design (a book to help agency owners and freelancers figure out how and what to charge for their services) and co-hosted Businessology (a podcast and workshop series teaching designers how to run better businesses). Dan regularly consults with design agencies to help whip their design teams into shape.
read the post: Positioning & Pricing Your Agency for Growth
To get the work you want, it’s important to narrow your focus to attract the right clients, price yourself appropriately and speak confidently about the value you deliver. Read on.