Carl Smith


A theater major who decided to act like he understood business, Carl spent 14 years in advertising before launching his digital agency, nGen Works, in 2003.

nGen ran for 12 years, constantly experimenting with different models of management and team structure, including the Jellyfish Model which was flat before flat was cool.

Towards the end of nGen’s run, Carl attended the very first Bureau event and fell madly in love with the concept of building community in the web industry. So much so that a few years later he closed nGen to take over the Bureau in 2016. Now Carl spends every day connecting digital professionals to give them the support they need.

Get in touch with carl:

Twitter: @carlsmith


Bureau 2019 State of the Industry Report

Tuesday, FEBRUARY 12
5:00-5:30 PM, BALLROOM B 

Every year, there are digital shops that are having their best year ever. And some that are struggling and convinced the sky is falling.

So what’s really going on?

In this third edition of the Bureau State of the Industry Survey. we’re teaming up with Promethean Reports to help us find the answers to questions like:

  • What are the trends across different characteristics of the industry?

  • How did specialists do versus generalists?

  • Were agile shops more successful than waterfall shops?

  • What were the regional trends across North America?

  • Did a shop's approach to billing make a difference in whether they won business?