Ilise Benun

Ilise Benun is a business expert and coach for creative professionals. She is the author of seven books, a national speaker, founder of and host of the Marketing Mentor Podcast, a programming partner for HOW Design Live and host of the HOW Design Live Podcast 

Since 1988, Ilise has provided business coaching and accountability for agency owners of all sizes who want better projects and more control over their business. To that end, she has developed and delivered tailored business training for both online and offline workshops, notably as co-founder/host of the Creative Entrepreneur track of HOW Design Live and as an instructor for

Ilise is the author of seven business books and lead author on the Marketing Mix and Creative Freelancer blogs. She publishes Quick Tips from Marketing Mentor and hosts an online store on the same site where she sells marketing tools creatives need to build a thriving business.


The Art of Attracting the Best Clients

February 13, 2018 | 10:00 AM

Have you ever wondered why everyone else seems to get the good clients? And don’t you wish the better clients would find you?

Well, it takes more than wishing.

In this session, Ilise Benun will show you exactly what you have to do to stop the self-defeating cycle of feast or famine (the underbelly of “word of mouth”) and instead attract the best clients – you know, the ones who value your services and are ready to pay for them.

This is an art and it takes practice but you will learn how to:

  • Sift good clients from bad ones.
  • Identify quality clients.
  • Say no to problem clients and train the good ones.