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Digital PM Summit 2018 | Agenda |Tuesday, September 4


Digital PM Summit 2018 Agenda
Tuesday, September 4

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Digital PM Summit 2018 | Agenda |Tuesday, September 4


Digital PM Summit 2018 Agenda
Tuesday, September 4

You're viewing TUESDAY's schedule | VIEW WEDNESday's schedule | view thursday's schedule

9:30-1:00

Rob Harr

Half-Day Workshop:
Running Discovery Projects

Ballroom C-D

Running digital projects is hard. When expectations are mismanaged during initial client conversations, running digital projects can be nearly impossible. Before the work begins, you and your client must agree to terms, so you define the project and provide an estimate. Once agreed, you have to manage to that budget for the life of the project regardless of what else you learn. This is crazy. One of the most important constraints–budget–is too often defined when you know the least about the project: the beginning. The largest risk in any digital project is building the wrong thing, but a few conversations and a quick estimate do not provide what you need to build the right thing.

We understand that Agile and iterative techniques can help mitigate risk during a project, but an iterative mindset can provide just as much value when planning that work. What if we started our projects with a smaller engagement that allowed us to “lean into learning” and teach our clients how to work with us? This unique way to gather requirements and start engagements has dramatically improved the way we run projects. In this workshop, we will discuss how you can implement Discovery Projects to dive into a project with confidence. You’ll be armed with a thoughtful, scoped roadmap to provide more accurate estimates and begin to chart the course of your project. During our time together, we will walk through setting the correct expectations, running in-person collaborative meetings and building trust with the client team along the way.

IN THIS WORKSHOP, WE'LL COVER:

  • The value of Discovery Projects and how to convince your team and clients to work this way
  • Interviewing Stakeholders and Users
  • Setting the correct project expectations up-front
  • Getting just enough feel for Design requirements
  • In-person collaborative meetings: an approach different from a “Kickoff” which includes exercises designed to engage clients while providing critical insights
  • Documentation that can set up project success
  • Showing clients what effective collaboration looks like
  • Making sure you start the project building the right things
  • Lessons learned from running Discovery Projects

Please note: You must purchase the Summit + Workshop Combo ticket to attend this session.

 


1:00-2:00

Lunch for Workshop Attendees

We'll have a short lunch break between our two workshop sessions. 


2:00-5:30

Peta Kennett-Wilson

Half-Day Workshop:
I Got 99 Problems: How To Find Solutions To Any Situation

Ballroom C-D

There’s one thing that we’re never short of as delivery leads, and that’s problems. We have dedicated literally thousands of hours to troubleshooting our projects and it’s easy to get stuck in our ways with how we look at and resolve challenges. Sometimes we can be better problem-spotters than solution-creators.

In this workshop, we’ll tackle some of our trickiest and most persistent problems head-on, all while learning techniques to generate loads of well-rounded ideas which push our boundaries to create innovative solutions.

“I Got 99 Problems” is an interactive 3.5-hour workshop which will help you appreciate why being a problem-spotter isn’t enough. It will encourage you to flex your leadership skills by staying positive when confronted with a challenge and best of all give you loads of no-cost tools to become a problem-solving boss. This workshop is suitable for all delivery leads—client-side, agency-side and in-house.

Please note: You must purchase the Summit + Workshop Combo ticket to attend this session.


4:00-5:30

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Registration

theater pre-function space

If you get into Memphis early, and you're done exploring all that the city has to offer for the day, stop by our registration table before the welcome reception to pick up your lanyard and swag bag. No worries if you cannot make it in time: you can head straight to the welcome reception and pick up your goodies on Wednesday morning before sessions kick off.


6:00-7:30

Digital PM Summit 2018 Welcome Reception

SPONSORED BY 10,000ft

The Lawn

Let's kick off the Summit in style. Plan to arrive at the Guest House at Graceland in the afternoon so you can join your fellow attendees for hors d'oeuvres and drinks. The Digital PM Summit is all about being with your people, so take this opportunity to meet some new folks and reconnect with those you already know, and plot your adventures for the the next couple of days.

You're viewing TUESDAY's schedule | VIEW WEDNESday's schedule | view thursday's schedule


Thank You to Our Wonderful Partners:

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Digital PM Summit 2018 | Agenda | Wednesday, September 5


Digital PM Summit 2018 Agenda
Wednesday, September 5

Digital PM Summit 2018 | Agenda | Wednesday, September 5


Digital PM Summit 2018 Agenda
Wednesday, September 5

view tuesday's schedule | You're viewing wednesday's schedule | view thursday's schedule

7:30-5:00

shield-dpm-1250 (1).png

Registration

theater pre-function space

Stop by our registration table bright and early to pick up your lanyard and swag bag, and get ready to meet your people and learn from them.


7:30-8:30

Coffee and Breakfast

BALLROOMs A-B


8:45-9:00

Brett Harned

Welcome and Opening Remarks

Guest House Theater

Brett Harned, founder of the Digital PM Summit, will kick off the sixth annual event with a brief update on the current state of digital project management.


9:00-9:45

Colin Ellis

Digital Transformation Starts With You

Guest House Theater

This keynote takes a deep dive into the human side of digital transformation and the behaviours needed to do it successfully.

A recent Deloitte report found that 65% of companies surveyed had no significant programs to provide their people with the skills required to lead digital transformation projects, despite them being critical to the future of their organisations. As a leader and manager, digital transformation starts with you and your behaviours. In this practical, energetic and inspirational speech, I will provide a blueprint of the skills you need to lead digital transformation projects to success. These skills are applicable and immediately actionable regardless of role, sector and location.

IN THIS SESSION, YOU'LL LEARN:

  • Why most transformation programs fail
  • Understanding the Transformation Triangle and why it’s the key to success
  • The difference between emotional capital and emotional baggage
  • How to be a role model for others
  • How to use a large program to change the organisation’s culture
  • Why simply saying ‘we’re going agile’ won’t work
  • Keeping the problem in mind is more important than the solution
  • Understanding the steps needed to get the value from your investment

10:00-10:45

Tera Simon

Life After DPM: Things to Consider When Moving Into Management

Guest House Theater

After years of managing projects, Digital Project Managers tend to become burnt out. We hit a crossroad in our career where we want a new challenge. We start to wonder what does life after Project Management look like. But what is the next natural step?

We can research new titles all day long, but that doesn't tell you what it actually means to make the switch. It's important to understand your strengths and weaknesses before deciding to go into management. And sometimes it's not so easy to just jump in. It's a good idea to learn lessons from other's experiences, and this session will do just that.

THIS SESSION WILL COVER:

  • Potential career paths for Digital Project Managers, including those not seeking a management path
  • What it means to be a manager
  • Lessons learned from managing people

11:00-12:15

Breakout Sessions

breakout rooms: GUEST HOUSE THEATER, Rock MEETING ROOM, Ballroom C, ballroom d, ballroom e

It's time to sit down and talk, and meet attendees who come from similar companies, and manage similar projects to yours. We'll assign each attendee a breakout room based on your registration information. Our moderators will walk these groups through conversation topics including DPM tools, challenges, communication tactics, planning, and others. The goal for these sessions is to share your thoughts, challenges, and ideas with others and gain some input on how to be a better DPM while extending your professional network.


12:15-1:30

Lunch

Ballrooms a-B


1:30-2:45 - Interactive Sessions

Our interactive sessions provide an opportunity to dig deeper on topics that are important to you, as all session options include a mix of presentation, discussion, and interactive exercises. You'll select one session to attend during this time. 

Lina Calin

The Importance of Asking "Why"

Guest House Theater

 

 

Have you ever had a client respond emotionally when you explained that a requested feature was out of scope? Have you interacted with a member of your team who refused to try a new solution? Have you ever struggled with organization leadership when you suggested a process change? 

As human beings, our natural reflex is to react to our environment based on what is presented to us, but one of the most advantageous things we can do as project leads is to take a step back and always ask "why?" This workshop will give you the tools to dig deeper—directly to the heart of project issues we face—and show you why "why" is the best of the 5 W's.

In this session you'll learn:

  • The importance of always asking "why"
  • Practical ways to uncover the root of difficult problems
  • Strategies to use "why" to improve project documentation, relationships, workflows, processes, and your career trajectory
  • How to encourage your team to dig to find the "why" to improve their own relationships and workflows

 

Kelly Suter

Requirements Gathering and Documentation: Balancing Rigidity and Flexibility

Rock MEETING ROOM

 

While it may not be the most exciting part of a digital engagement, requirements gathering and documentation is the backbone to any project. Whether you're documenting business, technical, or functional requirements, drafting change orders, further defining backlog items, or outlining assumptions for future phase enhancements, it's essential to recognize when to be rigid and when to be flexible with the documentation process.

With experience within the digital industry related to custom e-commerce, brochureware, application, and learning solutions, Kelly Suter sheds light on the significance of and approach to documenting requirements ranging from a one-off change order to the behemoth FRD that encompasses six months worth of work.

IN THIS SESSION, YOU'LL:

  • Learn about the requirements gathering and documentation process
  • Gain a better understanding of must-haves vs. nice-to-haves when it comes to documentation
  • Understand how to leverage requirements documentation beyond production

 

Abby Fretz

Sustaining the Project Honeymoon Phase: How to Build Effective Client Education

ballroom C

  Our Workshops are interactive by nature. Get ready to roll up your sleeves and work with your peers.

Our client teams bring wildly different levels of digital expertise to a project. We often dive into a new project with a ton of mutual excitement, driven by our vision for what this digital masterpiece can be. Over time, as we deliver content, strategy, design, and dev deliverables, teams often start feeling frustrated with each other and increasingly less sure of what’s been agreed upon. What feels clear at the beginning of the project starts feeling muddier. Expectations for scope, functionality, and design start diverging. We hear from clients that they are confused about why they aren’t getting pixel-perfect comps for every screen in their project, or how they thought they would be able to change all the colors of the site on a whim.

Take a moment! Rather than vilifying a client for not ‘getting it’ or for being badly behaved, we as digital project leads, should take a step back and examine what we might have missed or failed to explain. Educating a client who has very little digital expertise can feel daunting, but there are several basic education principles we can deploy that will enable us to consistently, quickly come up with simple AND powerful educational assets for a client.

IN THIS SESSION YOU’LL:

  • Gain a better understanding of how to identify the areas of your digital projects that most commonly require effective client education.
  • Learn how to quickly act on a communication breakdown (or ideally prevent them!) by leading a rapid prototyping exercise to create effective teaching assets for your clients (that you can use more than once!).
  • Leave with confidence that for every type of client and every level of understanding of how a digital project works, you have the tools you need to effectively build educational assets the client will value and reference throughout your project!

 

Crystal Richards

Survivor: How To Deal With Social Politics in Your Organization

Ballroom D
 

dpm-interactive_session.png

Like the show Survivor, players have to adapt to the game of social politics to make alliances and meet their goal of success. Social politics is just as prevalent in our working lives. People are the crux of projects and overall business operations.In a perfect world, everyone in the workplace is open and transparent, they have no hidden agendas, and they are open to working collaboratively. But we know that’s not how the real world works. To truly be successful in our jobs, we need to know how to effectively deal with office politics, have a strong sense of self, and develop good negotiation skills in order to forge effective working relationships with our peers and our teams.

IN THIS SESSION, YOU'LL:

  • Explore the three components of social politics
  • Discuss ways to implement suggested strategies in dealing with social politics
  • Establish an action plan to implement success strategies

 

Joe Rinaldi

Sales to PM: When Client Prospects Become Project Reality

Ballroom E

 

dpm-interactive_session.png

The handoff from sales to project management is an important and vulnerable transition. Ensuring a project kicks off on the right foot is a critical element of project success. You never get a second chance at a first impression. What can digital project managers do to help optimize this process?

As a business development lead working in client services with some truly kick ass PMs, Joe Rinaldi was the beneficiary of a deeply thoughtful approach to successful project handoffs. As a business development consultant now, working with dozens of teams, he’s seen how often this process can go sideways too.

IN THIS SESSION, YOU’LL:

  • Map out the attributes and goals of a successful sales to project management transition plan, and best practices
  • Learn the value a successful transition process provides to sales, project management, operations, and project execution
  • Learn ways to enact change and champion process improvement whether you’re deeply involved in sales or not
  • Find out how to internally sell a win/win/win/win proposition

3:00-4:15

Dave Prior

Mika Trottier

The Agile Human: Learn to Lead Yourself First

Guest House Theater

Project Management is not an easy gig, and it’s hard to be there for your team when it feels like your primary responsibility is to take a punch every day. If Project Management is something you are interested in doing long term, you are going to have to come up with ways to not only survive the job, but to optimize your approach so you can truly be there for your team.

In this interactive workshop, Mika Trottier and Dave Prior will present the results of months of experiments using a variety of Agile practices to truly “show up” and be present for their teams. During the session, Mika and Dave will share the agile philosophies you can leverage to set personal objectives, take ownership, and shape your future. They'll guide you through how to use some of the tools they found had the greatest impact on their ability to survive project management by leading themselves first. 

IN THIS SESSION YOU’LL:

  • Develop a personal vision statement and set goals to guide your experiments in personal agility
  • Deepen your awareness of Agile practices that can be easily applied at a personal level to hack your life and your approach to work
  • Create and prioritize a product backlog that you can use to begin running your own agile experiments for personal improvement and psychological self-care

4:30-5:30

Rachel Gertz

Static to Signal: A Lesson in Alignment

Guest House Theater

 

 

Your job isn’t what you think it is. Ringing the iron triangle of time, scope, and budget doesn’t drown out the complexity of humans working with other humans. Your real job is to create alignment with your folks at work: to bind them together so everyone is pulling in the same direction, fighting for the same things, and uniting for the same purpose. Join Rachel Gertz for a frank discussion about getting your people on the same frequency so you can focus on doing the work that matters.

IN THIS SESSION YOU'LL LEARN:

  • Key behaviors, responses, and environmental changes that indicate stakeholder misalignment and practical scripts and tips for how to respond
  • How to create strong work allies who champion your processes and ideas
  • Our evolving role as process and organizational change makers and how we become invaluable catalyzers on our teams

5:30-5:45

Day 1 Wrap-Up

Guest House Theater


7:30-9:30

Digital PM Summit Social Event

SPONSORED BY MAILCHIMP

The Lawn

After you grab dinner with a group of friends, head over to the official Digital PM Summit social to continue the conversations you started earlier in the day and to get to know your fellow attendees better. There will be an open bar and light hors d'oeuvres served. 

 

view tuesday's schedule | You're viewing wednesday's schedule | view thursday's schedule


Thank You to Our Wonderful Partners:

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Digital PM Summit 2018 | Agenda | Thursday, September 6


Digital PM Summit 2018 Agenda
Thursday, September 6

Digital PM Summit 2018 | Agenda | Thursday, September 6


Digital PM Summit 2018 Agenda
Thursday, September 6

view tuesday's schedule | view wednesday's schedule | you're viewing thursday's schedule

7:30-8:30

Coffee and Breakfast

BALLROOMS A-B


8:45-8:50

Day 2 Welcome

Guest House Theater


9:00-9:45

Yvette Pegues

The Intersection Between Technology, Humanity and Social Responsibility: Managing for an Inclusive Project Solution

Guest House Theater

dpm-keynote_session.png

Culture is an Ecosystem and Diversity is the air we breathe. As such, how a Project Team cultivates it’s culture impacts the entire project, client relations and end-user experience. Therefore, intersecting architecture with technology, humanity with social responsibility and abilities with assets pivots the solution in the direction of inclusive access to systems, SLA’s and SOP’s with minimal disruption to the fragile ecosystem being built. This session will demonstrate how strategic advocacy pivots the solution to find a productive way forward for all.

IN THIS SESSION YOU WILL LEARN TO:

  • Be “Hard on the problem, soft on the people” when building an Inclusive Project Team 
  • Create building blocks for strategic advocacy and harmony on a multi-ability project solution
  • Master necessary skills to leverage team player abilities and assets 
  • Leverage full-disclosure for harmony in a harsh environment
  • Avoid zero-sum distractions at the project's expense

10:00-10:45

Aaron Irizarry

Laying the Groundwork: Building Foundations for High-Performing Teams

Guest House Theater

As our field grows, technology advances and users develop new expectations for the products they use, we are challenged to build teams that produce best-in-class products and services.

When you look at what it takes to build successful, high-performing teams, you see that our opportunity for success doesn’t solely lie in the skills we hire for. We set a foundation for successful outcomes by building a foundation for our teams to do their best work and be their best selves.

Of course, this sounds idealistic, and is often easier said than done. The organizations and clients we work for/with vary culturally from project to project, sometimes varying within different lines of business in a company. The environment in which we work can, and will, impact the output of our teams.

In this talk, Aaron will share thoughts, tools and techniques (gathered from personal success and failures) for building teams that perform at a high level without high anxiety.

THIS TALK WILL PROVIDE YOU WITH PRACTICAL WAYS TO:

  • Create a foundation for your teams to do their best work
  • Build strong partnerships with cross-functional teams
  • Increase team communication and collaboration
  • Create a shared vision that supports team member autonomy in decision-making and execution
  • Deal with conflict within teams and with partners (navigating workplace politics)

11:00-11:45 - Lightning Talks

Each year, the Digital PM Summit welcomes three new speakers to the main stage to present rapid-fire, 10-minute presentations. This year, we've selected three DPM community members to present on topics that are new, exciting, and quite personal to our speakers. 

Patrice Embry

Lightning Talk #1:
Finessing a Retrospective to Get Results

Guest House Theater

    dpm-lightning-talk_session.png

    Wrapping up a project usually entails creating a post-mortem retrospective to find out what worked, what didn’t work, and what learnings you should take to the next project. In theory, it works great! In practice, retrospectives can make people feel defensive and unsure, or just be ignored completely. The key is to know how to finesse the information to get the results you want while keeping your team motivated.

    IN THIS SESSION, YOU’LL LEARN HOW TO: 

    • Use your retrospective to get meaningful insights
    • Present those insights to get real results, without negativity

     

    Ian Cox

    Lightning Talk #2:
    Getting Ready to Lead a Connected Product Project

    Guest House Theater

    dpm-lightning-talk_session.png

    As software and hardware continue their convergence into wearables, autonomous cars and connected homes, digital project managers need to prepare for the complexities of delivering these products. If you haven't delivered a software project with a hardware component (or visa versa) already, you probably will in the next two years. In this lightning talk, Ian will share insights and best practices he has developed while learning about and delivering connected products for his clients.

    AFTER THIS SESSION YOU'LL WALK AWAY WITH:

    • A quick overview on why Connected Product Projects are unique
    • What to look out for and how to plan
    • Realistic steps to up your IoT game so you can be integral on the next project 

     

    Lynn Winter

    Lightning Talk #3:
    PM Burnout: The Struggle Is Real

    Guest House Theater

     

    It's a well-known fact that the role of project management is filled by a unique type of person. We have the ability to juggle every ball, see into the future, and always put others first…or more appropriately, put ourselves last. We are the first ones in, the last ones out, and, if needed, work all night to make sure everything will run smoothly the next day. But at what cost? During this talk we will explore what it means to find a healthy balance. What warning signs are staring us in the face and what options we have to address them. The PM position should not require a loss of work/life balance and it’s our role as a community to redefine that perception. After all, life is too short to be miserable. I should know, I was once that person.

    In this session we’ll explore:

    • What burnout really looks like (verses really good PM hustle)
    • Warning signs that enough is enough
    • Tactics we can use to set boundaries and make a permanent change

    12:00-1:30

    Lunch

    BALLROOMS A-B


    1:30-2:45

    Breakout Sessions

    BREAKOUT ROOMS: GUEST HOUSE THEATER,ROCK MEETING ROOM, BALLROOM C, BALLROOM D, BALLROOM E

    It's time to sit down and talk, and meet attendees who come from similar companies, and manage similar projects to yours. We'll assign each attendee a breakout room based on your registration information. Our moderators will walk these groups through conversation topics including DPM tools, challenges, communication tactics, planning, and others. The goal for these sessions is to share your thoughts, challenges, and ideas with others and gain some input on how to be a better DPM while extending your professional network.


    3:00-4:15 - Interactive Sessions

    Our interactive sessions provide an opportunity to dig deeper on topics that are important to you, as all session options include a mix of presentation, discussion, and interactive exercises. You'll select one session to attend during this time. 


    Suzanna Haworth

    Adapting Agile: How to Make a Blended Agile Approach Work For You

    rock MEETING room

    dpm-interactive_session.png

    We’re all a little methodology obsessed in the DPM world, specifically when it comes to Agile and Scrum. Everybody talks about working more Agile, being more Agile, or implementing Scrum, with the stand-ups, retrospectives and sprints. These are all the buzzwords that clients, stakeholders, and even we all mention and use in our everyday work lives. However, Agile in its truest sense is something that can be difficult to fully implement within your teams, from an organizational, client and project perspective.

    In this interactive workshop, Suze will be taking you through three lesser-known Agile methodologies and processes: Lean, Kanban and Dual-Track. You’ll be looking at ways you can implement some of the best practices and ideas from these on your projects, without having to go through a large scale organizational transformation or follow one strict process. You’ll be looking at how these ideas work within different areas of your projects, including UX, strategy, design and development, and how you can integrate and blend different methods to help your projects really succeed.

    IN THIS SESSION YOU’LL:

    • Explore the principles and benefits of Lean, Kanban and Dual-Track
    • Discuss and workshop practical ways in which these principles can be applied
    • Create ways to implement these practices specifically within your teams and on your projects, as part of a blended process

    Josh Barrett

    Gabe Levine

    Bureau Standard Form of Agreement: SOW Edition for DPMs

    ballroom c

    dpm-interactive_session.png

    So the contract is signed and the project has started! Just toss the contract in a drawer and get to work? Not so fast….

    In this workshop, Josh Barrett and Gabe Levine will use the model SOW accompanying the Bureau Standard Form of Agreement to provide practical advice for DPM’s, including how to draft and use the SOW to better manage projects and navigate difficult client situations. Through real world examples (and your questions), Josh and Gabe will arm you with the info you need to make best use of the Bureau’s Standard Form of SOW.

    IN THIS SESSION YOU’LL:

    • Learn the key elements of any SOW
    • Understand how the SOW can minimize scope creep and uncompensated work
    • Develop strategies for using the SOW to keep projects on track
    • Identify language to use in specific situations

    The Complete Guide to Estimating & Planning Digital Projects

    ballroom D

    dpm-interactive_session.png

    Whether you're new to digital project management or you're a veteran with a pro team, estimating and planning projects can be extraordinarily difficult. Never mind estimating and planning when your process is constantly changing...that can add a whole new level of confusion. That's why we need a complete guide to getting these critical DPM deliverables right. In this session, Brett will present simple ways to break down complex projects or opportunities and work through some interactive exercises to help you understand the level of effort and time needed to complete any project.

    In this session you'll:

    • Define your project methodology (even if it's not strict Waterfall or Agile)
    • Find ways to create estimates for any type of project, using any methodology (or combination of methodologies)
    • Learn best practices for planning projects
    • Gain tips and tactics for estimating and planning your projects collaboratively with your team

    Shahina Patel

    Post-its and DPMs: Solving Project Problems with UX Methods

    Guest House Theater

      dpm-interactive_session.png

      The field of user experience has led the way in developing fun and effective ways to identify and solve design problems, like empathy mapping, user journeys, prototyping, and even simple sketching. This session will walk you through some of these tools and techniques and teach you how to confidently apply them across all parts of your work as a digital project manager. All you’ll need after this session is a problem to solve and some well-chosen stationery.

      IN THIS SESSION YOU WILL LEARN:  

      • Facilitation techniques that will help you get the most out of any type of collaboration - from daily stand ups and meetings to all-day workshops
      • Interactive and creative methods to generate shared understanding and gain alignment between different stakeholders and team members
      • How to spot opportunities in your own organization to think differently and approach people and process-based problems in new ways

      4:30-5:30

      Meghan McInerny

      The Ride or Die PM

      Guest House Theater

       

       

      Keeping a project team and client organized and on-track are critical to our success as project managers. But, to-do lists and tasks don't get most of us out of bed in the morning — we want to think bigger and add more value. Good news! We’re in a perfect position to do just that. In this talk, we’ll explore how our foundational talents and skills as project managers set us up to be strategic, ride or die partners with our clients, teams, and organizations. Also, Vin Diesel.


      5:30-5:45

      Summit Wrap-Up

      Guest House Theater

       

      view tuesday's schedule | view wednesday's schedule | you're viewing thursday's schedule


      Thank You to Our Wonderful Partners: