Robert Sfeir


Robert Sfeir is the Head of Delivery, Global for Huge, Inc. He’s responsible for ensuring amazing product delivery through process management and workflow improvements, leveraging Agile and Lean Principles, while collaborating with all disciplines involved in the project’s delivery.

He is closely involved with client senior executives to understand and help them meet their short- and long-term goals through the facilitation of project and roadmap planning. Robert has been closely involved with clients such as CNN, UTAS, AMC, Arby’s, Capital One, Pulte Homes, Lowe’s, Secureworks, Ruth’s Chris and Turner. Robert has 21 years of experience in software engineering, management and agile coaching, which he uses to assess and recommend opportunities for change that enable a company's growing needs to motivate, innovate, learn and adapt to deliver on common goals. Prior to Huge, Robert led engineering teams to deliver products for various government agencies, as well as Delta and Southwest Airlines, Manheim, Cox Media, LegalZoom and Apple, to name a few.


Delivery at Scale

Thursday, September 19
2:00–2:45 PM

Managing complex product delivery across many verticals introduces challenges that can result in costly project delays and failures. Design thinking at a large scale is often ignored, and yet it’s the one approach that can save your product and project from pain and suffering.

In this session, Robert will explore the differences between scaling delivery, the process of managing execution dependencies while anchored around the “why,” design, and product thinking, and scaling a framework—like scrum and others, and the impediments scaling frameworks present.

He will discuss the opportunities and processes that larger teams should consider in order to maintain a cohesive plan anchored on the “why” of a product, as well as techniques that allow you to evaluate how you currently deliver, while recognizing where you can quickly improve to increase your chances of success.


Twitter: @RobertSfeir

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