Originally from Ireland, and currently based in Vancouver, BC, Lynsey is the VP of UX & GM of Core Product at Shopify. With a background in design, project management and business, she focuses on building UX teams and practices in high-growth tech companies. Her true loves are ethnographic research and developing women in tech.
Prior to leading her multidisciplinary team of front-end developers, designers, researchers and content strategists at Shopify, Lynsey designed gaming and gambling experiences. Similar to her path at Shopify, the gaming company she worked for also hadn’t done “UX Research” before. She created her first UX Research team there and has been building teams ever since. She not only leads the UX team at Shopify now, but also the Core Product teams that define and build the company’s core product.