Dan Brown

Sam Barnes

In 2006, Dan Brown co-founded EightShapes, a design firm based in Washington, DC. EightShapes designs digital products and systematizes design standards for Fortune 500 clients. Most recently, Dan has conducted user research for a higher education product, designed an application for architects seeking a license, and lead the design of a web-based consumer application for a major educational publishing company.

Dan’s two books, Communicating Design and Designing Together, deal with communications and collaboration on design teams, and are widely considered to be essential reading for UX designers. UX teams all over the world have played his game Surviving Design Projects, to improve their conflict management skills. His new book Practical Design Discovery deals with the very first phase of a project, in which the product team seeks to understand the design problem. Follow him on Twitter @brownorama.



A Problem, A Vision, A Plan: Three Core Outcomes of Discovery

Tuesday, October 17 | 10:00-10:45
Milan Ballroom

Don't freak out when your design team asks to do discovery. Yes, discovery can be poorly defined, messy, unpredictable. But great design depends on doing discovery, and while a little messy, it doesn't have to be unpredictable. In every discovery endeavor teams work to clarify the problem, establish a direction, and produce a plan for their next steps. Ultimately, discovery helps align teams toward a common goal and solid discovery outputs help project managers keep everyone on the same page. This session will give you a framework for validating your team's efforts, ensuring they're producing real value for your project.

In this session, you'll get:

  • A framework for planning discovery activities
  • The six types of information that come out of discovery
  • How to evaluate the team's problem statement, vision, and plan
  • Examples of discovery outputs