Carl Smith

A theater major who decided to act like he understood business, Carl spent 14 years in advertising before launching his digital agency, nGen Works, in 2003.

nGen ran for 12 years, constantly experimenting with different models of management and team structure, including the Jellyfish Model which was flat before flat was cool.

Towards the end of nGen’s run, Carl attended the very first Bureau event and fell madly in love with the concept of building community in the web industry. So much so that a few years later he closed nGen to take over the Bureau in 2016. Now Carl spends every day connecting digital professionals to give them the support they need.


Welcome and State of the Industry

February 12, 2018 | 8:45 AM

Last year the Bureau conducted the first State of the Industry research to find out how things were going for digital agencies. The results were extremely well received, so we thought we should do it again and see how things have shifted in the last 12 months.

In January of 2018, we’ll be sending out a survey to over 1,000 digital agencies in the Bureau Community. By asking them questions about their business methodologies, project management philosophy, tech stack, digital product focus and other criteria we’ll start to see a picture of what’s changed.

What are the trends across different characteristics of the industry? How did specialists do versus generalists? Were agile shops more successful than waterfall shops? What were the regional trends across North America? Did a shop’s approach to billing make a difference in whether they won business?

In an Owner Summit 2018 exclusive, Carl will share the findings of the 2017 Bureau State of the Industry survey.