Paul Boag is a leader in digital strategy with over 20 years experience. Through consultancy, speaking, writing, training and mentoring he passionately promotes digital best practice. He helps organizations as diverse as the BBC, European Commission and Nestle, adapt to the digital world. He refocuses them on customer service and meeting the needs of the new generation of connected consumers.
Paul is a prolific writer having written Digital Adaptation, Website Owners Manual, Client Centric Web Design and numerous articles for publications such as net magazine, Smashing Magazine and Sitepoint.
The User Experience Delusion
October 13th | 9:00 AM
With so much competition so accessible, user experience has become a major differentiating factor. But user experience isn't just about designing a user interface. User experience involves crafting the entire experience across devices, channels and business silos.
In his talk Paul Boag dispels many of the myths behind UX design. He reveals how it requires close collaboration between disciplines. Disciplines as diverse as development and customer service. Collaboration that requires the challenging of traditional business structure. To achieve this we need clear and experienced leadership. Leadership that the digital project management community can provide.
In this talk you will learn:
- The importance of user experience design in a multi-device, multi-channel world.
- What good user experience looks like and what we should aspire to.
- How to get colleagues and clients working collaboratively.
- Ways to tackle the territorial divides.