Coffee and Breakfast

NAVARRO BALLROOM FOYER


8:45-9:00

Welcome and Opening Remarks

NAVARRO Ballroom

Bureau of Digital Staff


9:00-9:45

Army of Awesome

NAVARRO Ballroom

DPM. What’s that mean? It means Digital Project Manager. Okay? What’s that mean? Think about it—very few people know what it is you actually do every day. Even your mom scratches her head when you explain your job.

You need a simple explanation for the awesomeness that you unleash at work every single day. We all do. We also need a set of standards by which we all operate, because there is no path to follow when it comes to DPM. That ends now. This presentation will rally the DPM community around a set of principles that elevate and strengthen us individually, and as a community of practitioners. Let’s get fired up about who we are and what we do!


10:00-10:45

Show Me the MVP! The Digital PM and Lean UX Perspective in Product Development

NavarrO Ballroom

Some of the most difficult roles to integrate in Agile and Lean development are project managers and user experience (UX). Transitioning from big upfront design and massive requirements documents to a minimum viable product and just in time design is difficult to understand and implement successfully.

Agility is critical to success in digital business because the market transitions so rapidly and competition is fierce. Natalie will describe key strategies to shift the traditional way of thinking to a leaner model while preserving options for delivery. She will clarify how project managers and user experience professionals can embrace and prosper in this new work environment by using real world examples from some of the large digital retailers in the United States.


11:00-11:45

How Can I Help You Now That It’s Too Late?
A Different Way of Managing Client Feedback

NAVARRO BALLROOM

Whether you work in an agency or in-house, you always set out to offer a great service to the people who are getting the end result of your project. Traditionally, project managers finish off projects with a post-implementation review which looks at what went well and what didn’t go so well.

The problem with post-implementation reviews is that if you identify things that didn’t go so well it’s far too late to do anything about it.

There is an alternative. In this session, Elizabeth will show how her company implemented a programme for continuous customer feedback. The first feedback was a demoralising 4 out of 10 but the project team turned that around. Using her own experience as a case study, Elizabeth will explain how she got results up to 10/10 and will show how you can do that too.

IN THIS PRESENTATION, YOU'LL LEARN:

  • Why the ‘traditional’ post-project review is no longer fit for purpose
  • How to define project success
  • A tool for getting continuous client feedback on your project 
  • How to fit in feedback without it being too onerous on anyone
  • How to harness the overlooked benefit of feedback: better stakeholder relationships

12:00-1:30

Lunch

HIDALGO BALLROOM


1:10-1:20

Lightning Talk: The DPM Survival Kit

Navarro Ballroom

Our Lightning Talks are 10-minute, focused presentations that cut to the chase in a hurry.

As digital project manager you are quite alone in your everyday work, with many responsibilities and often a high personal need to keep track of everything on your projects. The expectations of a DPM's responsibilities are sometimes as many as there are members in the project. And on top of that, there are demands on your PM deliverables.

With the help of uncomfortable truths, Evy will share her experiences as a DPM over the years, and how her approach to the role has changed. In this lightning talk, she will present the steps you can take as a DPM to not only survive the day-to-day, but succeed.


1:30-2:45

During this time slot, choose between a Main Stage Presentation, a Breakout Presentation, a Breakout Workshop, or a Camp Session.

Think Outside the Project Management Triangle

Navarro Ballroom
 

As a DPM, we need both hard skills and soft skills. For some, the soft skills are a challenge or an afterthought. Think about it – Do you have the mechanics down pat? Do you focus on the project logistics first? So, at what point do you consider the people involved, and your relationship with each of them? 

If you follow the Project Management Triangle, which focuses on project constraints such as scope, schedule, and resources (mainly budget or costs), then you may be forgetting an opportunity. The Triangle doesn't tell the whole story and is missing a key component; it's missing the opportunity to build and leverage relationships. Relationships are what make the DPM world go-round, whether you work in-house or at an agency. 

IN THIS PRESENTATION, YOU’LL LEARN:

  • Some differences between working at an agency and in-house
  • Why to add relationships to your PM Triangle to achieve greater success, regardless of where you work
  • What it takes to leverage relationships to allow the points of the Triangle to flex and adjust, depending on the situation

 

The DPM's Accessibility Toolbox

ENCINO breakout room

 

The DPM is responsible for ensuring all aspects of projects run smoothly, on-time, and meet numerous requirements. Often, accessibility is a key project requirement that is overlooked or misunderstood.

In this participatory workshop, we'll unpack what it really means for a digital project to be accessible and how DPMs can ensure this requirement is scoped, planned, and executed to successfully meet the requirement. At the same time, you'll learn how to level-up team all project members to include accessibility in their core skill set.


 

Living with Imperfection

Carranza breakout room

Our Workshops are interactive by nature. Get ready to roll up your sleeves and work with your peers.

There is a belief that great project managers should have contingency plans for every single potential risk. But let’s get real – if there’s ever an iron-clad guarantee on every project, it’s that something will go awry.

So stop trying to run your projects like clockwork. Stay flexible by embracing the scope creep and redefine your understanding of “the sign-off”. Learn what the real-life-approved options are, and that the critical steps to a successful project are smaller than you think.

Join us as Betty discusses a handful of real-life hiccups, the approaches that actually saved her behind, and a few tell-tale signs to spot the chaos before it hits your project.

IN THIS SESSION YOU WILL LEARN:

  • Why sign-offs don’t always work
  • Why you need a north star for your project
  • How to herd and organize new requests
  • How to talk to clients about unforeseen changes
  • Why documentation will save your life
  • Why you can’t forget to forgive 

 

Camp Session: Tools

OLIVARES BREAKOUT ROOM

Moderated by Carson Pierce

DPMs love talking about tools! Maybe that's because we live in them. Some work better than others, and new tools are popping up all the time. Join this session, moderated by Carson Pierce, to discuss the merits of many DPM tools, and share what works for you, what gaps you've found, and maybe even your ideas for the ultimate DPM tool.

* Camp sessions are moderated discussions about focused topics. Sessions are limited to 30 people, as we have a microphone for each participant. These sessions mimic Digital PM Camp, which are made up of a series of moderated discussions and social events. If you're interested in these events, this Digital PM Summit session is a great primer. And the bonus is that we've recruited a few of our conference speakers to moderate these sessions.


3:00-4:15

During this time slot, choose between a Main Stage Presentation, a Breakout Presentation, a Breakout Workshop, or a Camp Session.

The Art of Building a Team

NAVARRO BALLROOM

 

If you work in an agency, you've probably heard the idea of being more Agile, or even working in dedicated teams. It's a great idea, and it's no easy feat to manage. In fact, this scenario may sound familiar:

A voice says, “Let's implement self-organized teams...now" 

In response, a trembling DPM may ask, “But why? How? Can we trust this to work?”

And your answer may be, “Because the book says so.” 

The Agile Manifesto says, “The best architectures, requirements, and designs emerge from self-organizing teams.” But what does that mean, and where can you buy a self-organized team? There is a lot to consider when in the agency setting.

In this breakout presentation, Garci will present the journey of building a multidisciplinary team and using Agile methodologies in an agency setting. 

IN THIS SESSION, YOU WILL LEARN:

  • How and why you can build and manage a self-organizing team 
  • Coaching techniques to use while managing multidisciplinary Agile teams
  • How to conquer a number of challenges you are bound to face in the process

 

Learning From Failure: Getting More From Your Postmortems

Encino BREAKOUT Room

Does your company “do postmortems” but never actually schedule them? Do you have great learning conversations and then struggle with follow-through? Do you have lots of enthusiastic individual contributors but no buy-in from management? Postmortems can be a great tool for learning, but it can be hard to extract full value from the process.

In this interactive, conversation-based session, we’ll discuss what works for your postmortems and what doesn’t. Come ready to share your experiences — if you use some successful strategies in your organization, we’d love to hear about them! We’ll also touch on how and why company-wide support can boost your postmortem work to the next level.

YOU’LL LEAVE THIS SESSION WITH:

  • Strategies for engaging management in your postmortem program
  • Ideas about how to move your great conversations into solid action
  • A template for kickstarting postmortems at your organization

 

Getting it Done: Scope Control, Client Management, and Successful Delivery

carranza breakout ROOM

Our Workshops are interactive by nature. Get ready to roll up your sleeves and work with your peers.

You just got handed a project. Everyone is ready to go, and people are shaking hands, clapping each other on the back, and saying how great this is going to work out. 

Nah. You know better than that. This is where reality starts to set in. Here come the hidden requirements, missing stakeholders and unexpected developments. You're going to have to walk the knife's edge to make sure it comes out all right. Good luck...

As a web developer and project manager, Darren Petersen has blown budgets and timelines, communicated badly, over-promised and under-delivered with the best of them. The good news is that Darren survived, and even learned how to succeed. You will too.

IN THIS SESSION, YOU WILL:

  • Take part in a discussion about what actually gets a project done
  • Learn about the practical principles that help guide projects to success
  • Discuss tips, tools and tactics that can make the difference between "ouch" and "awesome"

Bring your questions and your war stories, and let's compare notes!


 

Camp Session: Managing Difficult Projects, People, and Conversations 

OLIVARES BREAKOUT ROOM

Moderated by Tera Simon

Being a DPM inevitably means having to handle the most difficult situations. You've undoubtedly been there. Join this session, moderated by Tera Simon, to listen to and share war stories, find new approaches to handle these situations, and share a thing or two with a small group of your DPM colleagues

* Camp sessions are moderated discussions about focused topics. Sessions are limited to 30 people, as we have a microphone for each participant. These sessions mimic Digital PM Camp, which are made up of a series of moderated discussions and social events. If you're interested in these events, this Digital PM Summit session is a great primer. And the bonus is that we've recruited a few of our conference speakers to moderate these sessions.


 

4:30-5:30

The Great Big Thing: When Innovation and PMs Collide! 

NAVARRO BALLROOM

Too often we’re asked to make the impossible happen on a lowball budget and with little time. Berkun will share grand stories of success and failure from great projects in history, shedding light on what innovation truly means, the challenges of managing new ideas, and how progress truly happens in the real world. 


5:30-5:40

Day 1 Wrap-Up

Navarro BALLROOM


7:00-10:00

Digital PM Summit Social Sponsored by Mailchimp

CASA RIO

After you grab dinner with a group of friends, head over to the official Digital PM Summit social to continue the conversations you started earlier in the day and to get to know your fellow attendees better. There will be an open bar and hors d'oeuvres served.