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8:00-9:00

Coffee and Breakfast

SUNSET TERRACE


8:45-9:00

Opening Remarks

SUNSET Ballroom

Bureau of Digital Staff


9:00-9:45

Talk the Talk–Make Your Message Stick

SUNSET Ballroom

Having a superior product or service does not guarantee business success.

As business leaders, we have to get people to understand our brand and rally behind it, as well as speak to the change that is always around us. Therefore, the ability to improvise, craft a presentation, and deliver it effectively is crucial.

In this experiential talk, Jessie will share her personal stories of applying her improv background to her life as a business owner.  

You will hear about insights and learn exercises that can be used when casually speaking to your team, sharing an idea with the CEO, pitching in the elevator, presenting to a prospective client, or addressing an audience at a conference.


10:00-10:45

Getting Scope and Estimation Right

SUNSET BALLROOM

Ever wonder why your projects struggle so much to stay on-schedule and budget, and why your clients seem to redefine scope in their minds late in a project?  Learn the insights and secrets needed for great Scoping and Estimation from Jack Skeels, the developer of the REALscope method that is used now by over 80 agencies and results in 80% reductions in project schedule and budget overages. You’ll learn:

  • The three essential elements of effective scoping
  • How slower scoping yields faster projects and happier teams and clients
  • The correct use of the stakeholders involved
  • How your PMs and BAs often make things worse
  • Simple techniques that you can use to start getting scope defined better

11:00-12:00

 

Business Development Panel

SUNSET BALLROOM

There are a variety of aspects to a successful business development effort. From the initial point of contact to signing that final version of the contract. So we’ve assembled a panel of specialists in marketing, legal, finance, sales and presentation skills to answer your questions about creating a successful, and sustainable, business development effort.

 

12:00-1:00

Lunch

paradise terrace


Camp Sessions

This year we're doing things a little differently. If you've attended Owner Summit before, you know about our camp sessions. These are opportunities to connect and share with other owners on important topics. These sessions always receive a lot of praise and high ratings, but previously there was only room for a fraction of our attendees to participate. Well this year we're turning all breakouts into camp sessions. This means you'll get to talk about real issues you're facing and get input from your peers. To keep things simple, we'll break up into groups and head to our designated areas. Rather than have you keep moving from place to place, this will be your spot for all of the camp sessions. And this will be your group, so make friends! Each of these sessions will be moderated by an experienced camp alumni.

1:30-2:45

Business Development

How do you organize your Biz Dev function in your company?
Do you have a dedicated biz dev person/team?
How do you compensate salespeople?
What are some of the biggest things you’ve learned over the years when pursuing and closing deals?
How do you feel about RFPs and spec work?

GROUP A: 
EXECUTIVE
LAWN

GROUP B: 
paradise
terrace

GROUP C: 
ISLAND POINT LAWN

 

GROUP D: 
sunset terrace

 

3:00-4:15 

Best Use of Your Time

As the owner of the company, what should you be focusing on?
What are the things you’re doing every day you think you should stop doing?
Is there anything you don’t want to give up?
What holds you back from delegating ongoing tasks that others are better suited to handle?

Group A:
EXECUTIVE
LAWN

GROUP B:
paradise
Terrace

 

GROUP C:
ISLAND POINT LAWN

GROUP D:
SUNSET
TERRACE

 

4:30-5:30

Throneless Mindset

SUNSET BALLROOM

 

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Have you ever made a decision that doesn't go so well, only to hear that someone in your company had input that would have saved you from the bad decision? Have you ever heard someone in your company say, “we do it that way because the CEO said so”? This talk will introduce Throneless Mentality, a company culture that challenges hierarchy and empowers everyone to take responsibility for the success of the organization. 


5:30-5:45

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Summit Wrap-Up

SUNSET BALLROOM

 

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