bay view/sunset foyer
Coffee and Breakfast
Welcome and Opening Remarks
Bureau of Digital Staff
The State of the Industry
Every year there are digital agencies that are having their best year ever and holding on as their companies experience rapid growth. At the same time there are shops that are struggling and are convinced that the sky is falling. Yet it never seems to come crashing down.
So what’s really going on?
That’s what the Bureau set out to find with our end of the year survey which was sent out to hundreds of shops. By asking them questions about their business methodologies, project management philosophy, tech stack, digital product focus and other criteria a picture started to take place.
What are the trends across different characteristics of the industry? How did specialists do versus generalists? Were agile shops more successful than waterfall shops? What were the regional trends across North America? Did a shop's approach to billing make a difference in whether they won business?
In an Owner Summit 2017 exclusive, Carl will share the findings of the 2016 Bureau End of Year Survey. Then we can all stop worrying about the sky falling and focus on building great products.
How to Successfully Lead Your Digital Agency
Now matter how your digital studio began, you are now a CEO. This is a welcome job title for some, but daunting for others. Either way, you are now running a full-fledged studio and managing a group of people and understanding how to lead well is an essential key to success. How should you lead your digital studio? How do you work “on” the business while working “in” the business? How do you make the business less dependent on you? How can you share the burdens and benefits of being an owner? How do you keep your employees engaged and active in your vision?
In this session, you will learn some of the best practices of leadership, how to align your people to your vision and hope for your agency, and how to embrace your role as head of your organization.
Pricing Models Debate
Since the dawn of the web industry the debate has raged. Hourly vs Value-based.
Hourly billing only allows you to get paid for the time it takes to do something. Plus, there is no incentive to create something great, or quick. And because you’re selling time you have a limited supply. So you lose!
Value-based billing has as many definitions as it does flaws. How are you going to convince a client to share the value of success? And what if you don’t reach those goals, do you give money back?
Don’t even get started on fixed-bid, cost plus or selling sprints.
In this live debate, Dan "The Value Man" Mall will face off with Rob "Mr. T... &M" Harr as they answer your questions on what is the best billing model.
This year we're doing things a little differently. If you've attended Owner Summit before, you know about our camp sessions. These are opportunities to connect and share with other owners on important topics. These sessions always receive a lot of praise and high ratings, but until this year there was only room for a fraction of our attendees to participate. Well this year we're turning all breakouts into camp sessions. This means you'll get to talk about real issues you're facing and get input from your peers. To keep things simple, we'll break up into groups and head to our designated area. Rather than have you keep moving from place to place, this will be your spot for all of the camp sessions. And this will be your group, so make friends! Each of these sessions will be moderated by an experienced camp alumni.
What is your definition of the word growth?
What are the biggest challenges as you grow?
How do you balance quality with growth?
What is compelling you to grow?
Have you contracted after growing?
ISLAND POINT LAWN
Differentiation and Marketing
In an increasingly crowded industry, how do you raise your company's visibility?
How do you market yourself and your company, both online and offline?
Do you write white papers or other types of articles?
Are you specialized? Is that something you promote?
ISLAND POINT LAWN
The Q Framework: 7 Questions to Build a Winning Sales Process
Sales is frustrating. Finding the right leads takes time. It’s feast or famine. You finally find that perfect client ready for your best work, then they grind you down on price. It seems like RFP should stand for “Running From Profitability…"
What you really want is to leverage your expertise, be in control every step of the way and land A+ clients with wheelbarrows of cash that love your work, then their friends.
In this talk, Scott will share the seven (7) questions that will build a repeatable, scalable sales process for your company so that you can find better prospects, fill a bigger pipeline and add your dream clients to your portfolio.
Sharpen your pencils! This talk in interactive. Scott will guide you through a short exercise to begin a new approach to sales for your company.
Day 1 Wrap-Up
Owner Summit Social Sponsored by MailChimp
Head over to the official Owner Summit social to continue the conversations you started earlier in the day and to get to know your fellow attendees better. There will be an open bar and hors d'oeuvres served.
Need a ride? We've got you covered with trolleys leaving the hotel at 6:30pm from Mission Bay Lane which is next to the Conference Center.
Trolleys will begin return service at 7:30pm from Ballast Point Brewing on a continual loop to Paradise Point. The Social officially ends at 9:00pm but the trolleys will run until 11:00pm.