Bryan Zmijewski has more than 15 years of experience in consulting and the web design industry. He is ZURB’s original mid-westerner, growing up in Minnesota and finally trekking to California when he was accepted into Stanford University. Not only did Bryan make it out of Stanford with a degree in product design, but the university eventually asked him back to teach in the Product Design Department.
Besides teaching at Stanford for 10 years, Bryan worked as a toy designer in the early days of his career, designing toys for Skyline Toys, which IDEO eventually bought out.
After leaving the playful world of toy design, Bryan started 3 businesses, including ZURB in 1993. Over the past 13 years, Bryan’s advised more than 150 start-ups on how to build better products quickly and has created over a half-a-billion dollars in market capitalization.
Bryan is a bundle of unbridled energy, who can burst into song, dance, or a wild exclamations at any given moment. He is energy incarnate with a passion for his family and photography.
Outside of the office, he’s spending time with his wife and their three kids, all of whom have inherited his insanely high energy level.
We Must Change the Way We Design
February 8, 2016 | 10:00 AM
As a service industry, we're leaving a lot on the table as our collective stock rises in organizations. Companies' knee-jerk reaction to become design centric have left many design organizations scrambling to figure out how to put the pieces together. Designers are still mopping up implementation problems — still shaking the label of window dressers. Quite frankly, we've gotten really good at these problems and service firms have perfected the art of making money on this effort. We're designing for deliverables, not necessarily better business or customer results.
The current approach is short sighted, especially in a connected world where design work is so temporary. Service companies need to re-think how they approach design when most of the work quickly becomes obsolete. If we're only left with design artifacts, most of the design thinking becomes lost. Pixels or artifacts don't effectively influence future decisions for users or organizations. Design organizations must stop designing for artifacts, as this produces only temporary results. We must instead shape the entire organization's collective understanding of the design problem to improve the next result for the people we serve.
I'll share the changes we made at ZURB through Progressive Design to meet these new challenges and provide ways to improve client satisfaction and increase the profitability of your work.