Carl Smith is an irreverent ditcher of the nine-to-five and mortal enemy of the overworked lifestyle. He's a speaker, a writer, a podcaster, and a community builder. He wears flip-flops 90% of the time.
Scoping & Estimating
February 8, 2016 | 1:30 PM
One of the most difficult challenges that mid-size digital agencies face today is that of scoping and estimating new projects effectively and accurately. The most prevalent practices are borrowed from software development or traditional advertising organizations, and are poorly suited for today’s complex and rapid-moving integrated agency. Studies have indicated that agency-wide margin losses from poor scoping and estimating can be as high as 15% of sales and that many of the causes are systemic yet not at all obvious.
In this Camp Session, we'll discuss the many causes of poor scoping and estimation, as well as delve into the actual costs and impacts. We’ll explore its impact from many perspectives, including client relationships, project success, agency capacity utilization, worker retention and burnout, organization structure and bottom-line impact. Participants will come away with a better understanding of the many causes of poor scoping and estimation, as well as its impact across the whole agency. Best practices will also be shared along with the many poor practices that exist today.
Working With Distributed Teams
February 9, 2016 | 1:30 PM
While a remote workforce offers many advantages, there are just as many challenges.
How do you manage a distributed team? What’s the impact on company culture? What are the best recruiting practices? How do you create a collaborative work environment?
In this Camp Session we’ll discuss the processes, tools and techniques that have proven effective in creating great distributed teams. Whether you’re considering a transition to a remote workforce, or you’ve got problems you need to get advice on, you’ll come away with plenty of ideas for how to move forward.