Jack Skeels

Jack leads AgencyAgile and is responsible for ensuring that client engagements, along with goals, business objectives and overall results are aligned from start to finish with clients, our teams and all related stakeholders.

Jack has a proven track record of structuring and managing client engagements to success using a range of innovative and client-collaborative techniques including: Agile, Scrum, Extreme programming, Discovery/Fusion workshops, User Journey planning, and many facilitation techniques aimed at eliciting information, involvement, engagement and ownership from key business stakeholders.

 

Scoping and Estimating

February 8, 2016 | 1:30 PM

One of the most difficult challenges that mid-size digital agencies face today is that of scoping and estimating new projects effectively and accurately. The most prevalent practices are borrowed from software development or traditional advertising organizations, and are poorly suited for today’s complex and rapid-moving integrated agency. Studies have indicated that agency-wide margin losses from poor scoping and estimating can be as high as 15% of sales and that many of the causes are systemic yet not at all obvious.

In this Camp Session, we'll discuss the many causes of poor scoping and estimation, as well as delve into the actual costs and impacts. We’ll explore its impact from many perspectives, including client relationships, project success, agency capacity utilization, worker retention and burnout, organization structure and bottom-line impact. Participants will come away with a better understanding of the many causes of poor scoping and estimation, as well as its impact across the whole agency. Best practices will also be shared along with the many poor practices that exist today.