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Bureau of Digital | Owner Summit 2016 | Speakers | Jenn Bane


Community Director at Cards Against Humanity. Scholarship organizer. Co-host of FriendshippingJenn Bane.

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Bureau of Digital | Owner Summit 2016 | Speakers | Jenn Bane


Community Director at Cards Against Humanity. Scholarship organizer. Co-host of FriendshippingJenn Bane.

Jenn Bane

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Jenn is the community director behind popular party game Cards Against Humanity, the top-selling, most-reviewed, and most wished for toy or game on Amazon.com.

She graduated with a B.A. in journalism and now works in new media, writing, and editing with a special focus on advertisement, comedy, and how the two intersect.

Jenn organizes the Science Ambassador Scholarship, a full-ride scholarship for women studying science, technology, engineering, or math. On the side, she co-hosts Friendshipping, a podcast about friendship and mental health.

 

Finding Our Company’s Voice

February 8, 2016 | 3:00 PM

People often hear about Cards Against Humanity's crazy stunts and pranks (like the time 30,000 fans ordered a box of poop as part of a Black Friday sale), but they are left with a million questions. How did we come up with the idea? How were we able to execute it so quickly with such a tiny budget? Is it even legal to send poop in the mail?

In this talk, Jenn will share behind-the-scenes stories and explain how Cards Against Humanity discovered its voice as a business.

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Bureau of Digital | Owner Summit 2016 | Speakers | Blair Enns


25 year creative services veteran and author of The Win Without Pitching ManifestoBlair Enns.

Bureau of Digital | Owner Summit 2016 | Speakers | Blair Enns


25 year creative services veteran and author of The Win Without Pitching ManifestoBlair Enns.

Blair Enns

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Blair Enns is on a mission to change the way creative services are bought and sold the world over. He is the founder of Win Without Pitching, a new business development system and training program for creative entrepreneurs, and the author of The Win Without Pitching Manifesto. Through his speaking, writing and training program Blair has helped thousands of firms reclaim the practitioner position in their relationships with clients and prospects and build systematic, sustainable business development programs that win higher margin work at lower costs of sale. 

Blair lives with his family in the remote mountain village of Kaslo, British Columbia, Canada. He can be found on the web at winwithoutpitching.com and on Twitter at @blairenns.

 

The Five Constraints

February 8, 2016 | 4:30 PM

In this talk Win Without Pitching founder Blair Enns discusses the five constraints or restrictions he would impose upon you and your firm—if he had the magic power—that would cause your business development results to soar and your total effort and cost of sale to plummet.

With every constraint you'll do a brief exercise to reimagine the implications in your firm. Each constraint builds upon the next until yours is a Win Without Pitching firm that commands the high ground in your relationships with clients and prospects and wins new business without pitching free ideas, writing lengthy proposals or otherwise sacrificing your practitioner position in the relationship. 

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Bureau of Digital | Owner Summit 2016 | Speakers | Lori Gold Patterson


Co-founder of Pixo. Diversity champion. Lori Gold Patterson.

Bureau of Digital | Owner Summit 2016 | Speakers | Lori Gold Patterson


Co-founder of Pixo. Diversity champion. Lori Gold Patterson.

Lori Gold Patterson

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Lori co-founded Pixo, a software engineering consulting firm, in 1998. Since then, the staff size has grown from 3 to 33 people. A Mechanical Engineering graduate from the University of Illinois, Lori brings the experience of working in corporate management to the entrepreneurial adventure of being the business mind behind a team of bright software engineers and creatives at Pixo.

She spent the first 10 years of her career in corporate America working for Andersen Consulting (Accenture) in Chicago before she was hired away by Caterpillar to head up a 20 person product development team and then moved on to join Solo Cup for 5 years where she re-engineered processes and products throughout the company. 

At each company she found herself in executive management with a vantage point to observe the ineffectiveness of impersonal, discriminatory management styles. She left large corporate America to create a different kind of business environment based on unconditional respect and trust and one that, even in a highly competitive industry, would provide a place where she and a diverse body of employees could achieve greatness without compromising their values and their families.

Being raised enmeshed in the black community and raising three racially and religiously diverse children with her childhood sweetheart of 33 years, Lori has a somewhat unique perspective on cultural inclusion. She brings this perspective into the operations of her company and the consulting she does for hundreds of startups and established organizations. 

Lori chaired the local Business Association for many years and is currently the Chair of the county‘s Economic Development Corporation. Lori received the Woman on the Rise award from the Illinois State Treasurer’s Office, the Entrepreneurial Excellence in Management Award, the Athena Award and she’s proud to be a Leadership Illinois graduate and active alumni.

 

Diversity: Why you Want it and How to Achieve it

February 9, 2016 | 11:00 AM

Studies have shown that companies in the top quartile for gender or racial diversity are more likely to have financial returns above their national industry medians. In a recent survey of millennials, 86% of female and 74% of male millennials consider employers’ policies on diversity, equality and inclusion when deciding which company to work for. And for years studies have shown that diverse views make for better decisions, and thus drive a high-performance culture.

But how do we achieve diversity in our small, technical companies when we often have few opportunities to hire and we’re looking for specialists who are hard to come by? And how do we embrace our underrepresented employees so they stay and become part of the DNA of our companies?

In this session, Lori Gold Patterson presents stories that will illuminate specific actions you can take to achieve your diversity goals.

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Bureau of Digital | Owner Summit 2016 | Speakers | Jody Grunden


Managing Member of Summit CPA Group. Virtual CFO. Helps you run a better business. Jody Grunden.

Bureau of Digital | Owner Summit 2016 | Speakers | Jody Grunden


Managing Member of Summit CPA Group. Virtual CFO. Helps you run a better business. Jody Grunden.

Jody Grunden

Jody Grunden is the managing member of Summit CPA Group. Jody focuses his attentions primarily on Virtual CFO Services. Jody meets with business owners on a weekly basis to assist them with Cash Flow Management, Forecasting, Budgeting, Debt Restructuring, Cost Accounting, and Cutting Edge Tax Planning. Jody takes great pride in helping business owner strive in all economic conditions. He strongly believes that a well run company will excel in both a good and bad economy. Jody began developing his extensive background in accounting and tax by bringing together his experiences in both corporate and public accounting.

Jody has been happily married to his wife, April, for over 25 years. April is an estate planning attorney for Grunden Law Offices where she concentrates her practice on estate planning, sucession planning, and business formations. They have two children, Tyler and Lexi. Their favorite activities are participating in a wide-range of sports from hockey to golf with their children. Jody and April have enjoyed coaching their kid's athletic teams. They also enjoy living in their hometown of Leo and spending a lot of time with their extended family and friends.

 

Eight Crucial Metrics For Service-Based Companies

February 9, 2016 | 1:30 PM

There’s a strong chance your company isn’t as financially healthy as you might think it is. In this breakout presentation (a highlight of our Owner and Operations Camps) Jody Grunden and Adam Hale will surface eight key performance indicators (KPIs) that can make or break your business. 

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Bureau of Digital | Owner Summit 2016 | Speakers | Adam Hale


Partner of Summit CPA Group. Virtual CFO. Helps you run a better business. Adam Hale.

Bureau of Digital | Owner Summit 2016 | Speakers | Adam Hale


Partner of Summit CPA Group. Virtual CFO. Helps you run a better business. Adam Hale.

Adam Hale

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Adam is a Partner with Summit CPA Group where he primarily focuses his attention on providing his clients with Virtual CFO Services. Adam enjoys working as a Virtual CFO because it affords him the opportunity to work more closely with his clients to provide them with vital business services such as cash flow planning, profit planning and tax planning.

He develops and tracks customized key performance indicators (KPIs) that are crucial to a client maximizing profits and achieving sustainable growth. Adam is also an integral part of our Audit team with a focus on 401K audits. As an auditor Adam believes that audits should add value for its stakeholders outside of basic compliance. He feels that an audit is an opportunity to educate the client when noncompliance is discovered.

 

Eight Crucial Metrics For Service-Based Companies

February 9, 2016 | 1:30 PM

There’s a strong chance your company isn’t as financially healthy as you might think it is. In this breakout presentation (a highlight of our Owner and Operations Camps) Jody Grunden and Adam Hale will surface eight key performance indicators (KPIs) that can make or break your business.  

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Bureau of Digital | Owner Summit 2016 | Speakers | Brett Harned


Digital PM Consultant. Started the Digital PM Summit. Speaker. Writer. Brett Harned.

Bureau of Digital | Owner Summit 2016 | Speakers | Brett Harned


Digital PM Consultant. Started the Digital PM Summit. Speaker. Writer. Brett Harned.

Brett Harned

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Brett is a digital project management consultant, coach, and community advocate from Philadelphia, PA. His work focuses on solving issues that are important to organizations who want to produce quality digital projects in harmony. He loves to build processes and communication tactics that work not only for projects, but for the people involved in them. His most recent role was as Vice President of Project Management at Happy Cog, where he mentored a team of PMs and managed projects for companies like Zappos, MTV, and Monotype.

He began blogging about his adventures in project management when he realized that there was a void in the industry for people in the PM role. Through writing and community organizing, he positioned himself as a leader in the digital project management space. He's had the privilege to speak at various professional events internationally and has written for widely-read industry websites and publications.

One of the most satisfying projects of his career has been building a global digital PM community and founding the Digital PM Summit with the Bureau of Digital.

When he's not wrangling processes and people, he likes to discover new music, experiment with photography, and explore the City of Brotherly Love with his wife and two daughters, and their French Bulldog.

 

The Processes and Tools You Use to Run Your Business

February 9, 2016 | 3:00 PM

Every business owner has a unique combination of processes they hone and employ to maximize productivity, efficiency, and profitability. Project management processes, sales and marketing processes, operations processes.

Then, there are the software/hardware tools and the endless landscape of professional services that facilitate these processes.

This Camp Session will surface what some of the key processes are that will work for you, as well as some of the tools that make things easier. Your notebook will come away full of things you'll want to try out.

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Bureau of Digital | Owner Summit 2016 | Speakers | Greg Hoy


Principal of Happy Cog. Founding Partner of Bureau of Digital. Smoker of meats. Greg Hoy.

Bureau of Digital | Owner Summit 2016 | Speakers | Greg Hoy


Principal of Happy Cog. Founding Partner of Bureau of Digital. Smoker of meats. Greg Hoy.

Greg Hoy

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Greg is a Principal of Happy Cog, an acclaimed boutique digital design studio, as well as the Founding Partner of the Bureau of Digital, the organization whose URL is currently in the top of your web browser.

Greg began his career in sales and marketing in 1992, before turning his focus to interactive design in 1994. He worked as a web designer for 10 years and has managed teams since 1997. His career spans the publishing, media, insurance, and tech consulting industries. An entrepreneur at his core, he has launched several successful companies.

Greg partnered with industry pioneer Jeffrey Zeldman to expand Happy Cog's footprint to Philadelphia, and later further expanded the company's reach and capabilities by merging with boutique design studio Airbag Industries in 2009.

He received his BA in Management from Gettysburg College, where he's an active alumni and serves on the college's Marketing and Communications committee.

 

 

Differentiation and Collaboration: What We Can Learn From the Craft Brewing Industry

February 8, 2016 | 3:00 PM

Many say the digital design world is undergoing a sea change, and differentiation and collaboration are key to survival.

In this Camp Session, Greg draws inspiration from the craft brewing industry—a fast paced, rapidly changing world where scrappy craft brewers are gobbled up by monster breweries to enable them to capitalize on the craft beer explosion.

This sort of thing is happening in our industry, too.

Additionally, craft brewers aren’t precious about all of their ‟secrets.” They purposefully work together, because they realize the collective brainpower they harness and put into action will serve to increase their market share and tip the scales more quickly than going it alone.

In this session, we'll look at these parallels and discuss what we can learn from them, with a focus on differentiation and collaboration.

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Bureau of Digital | Owner Summit 2016 | Speakers | Gabe Levine


Legal Eagle for the digital community. Saver of bacon. Gabe Levine.

Bureau of Digital | Owner Summit 2016 | Speakers | Gabe Levine


Legal Eagle for the digital community. Saver of bacon. Gabe Levine.

Gabe Levine

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Gabriel S. Levine of Levine & Baker, LLP acts as outside general counsel to new media professionals, including established and emerging web and software designers, with an emphasis on proactive protection of assets and prevention of business disruption. In addition, Gabe has significant experience as a business litigator, particularly in the employment context.

Gabe’s practical approach to resolving difficult negotiations and disputes have brought consistent praise from both clients and peers. Thanks to his outstanding reputation, Gabe has been selected as a Super Lawyers Rising Star six years in a row (2009 through 2014).

Gabe occasionally speaks to professional groups on legal issues of interest to new media entrepreneurs, including an (in)famous speaking engagement at Creative Mornings San Francisco with Mike Monteiro of Mule Design Studio.

Gabe also regularly participates in Bureau of Digital events including Owner Camp and Owner Summit

 

 

How to (Ab)use Your Lawyer

February 8, 2016 | 3:00 PM

Having a relationship with a good attorney can be crucial for any client/service business. An attorney can help uncover all kinds of issues that you might not be considering throughout the course of your day-to-day operations. And as much as you might be tempted to write or negotiate your own contracts, it might not be the best idea.

In this session, Gabe will surface a number of areas for you to look out for including:

  • Statement of Work and pricing model pitfalls, problems and solutions
  • Important contract provisions
  • Negotiation strategies
  • The dangers of the "virtual" documented water cooler chat

There will be adequate Q&A time to ensure your burning legal questions get answered.

 

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Bureau of Digital | Owner Summit 2016 | Speakers | Claire Lew


CEO of Know Your Company. Obsessed with making people happier at workClaire Lew.

Bureau of Digital | Owner Summit 2016 | Speakers | Claire Lew


CEO of Know Your Company. Obsessed with making people happier at workClaire Lew.

Claire Lew

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Claire Lew is the CEO of Know Your Company, a software tool that helps business owners with 25 to 75 employees overcome company growing pains. The software was originally built by Basecamp (formerly 37signals).

Since then, Know Your Company has helped companies like Airbnb, Kickstarter, and many wonderful Owner Camp + Owner Summit alums, including Happy Cog, Fresh Tilled Soil, SEER Interactive, Sparkbox, Yellow Pencil, MetaLab, and more. You can find Claire online here and watch her speak here.

Previously, she co-founded The Starter League, a beginner-focused software school in Chicago, and founded ClarityBox, a consulting practice for CEOs. Claire is also a proud Northwestern University alum.

Claire also enjoys painting, yoga, cooking, and any project that requires a pencil.

 

Don't Be The Last To Know

February 9, 2016 | 3:00 PM

Have you ever been the last to know something at your digital shop?

Perhaps you were surprised to find out that a few developers didn't agree with the new branding strategy. Or you were blindsided when your creative director put in her two weeks notice.

You don't have to be the last to know. In this talk, I’ll show you exactly how. You’ll learn a simple, repeatable framework to get honest feedback from your team. By the end of it, even your most introverted employee will feel comfortable speaking up.

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Bureau of Digital | Owner Summit 2016 | Speakers | Meg Lewis


Founder of Ghostly Ferns. Makes companies fun. Meg Lewis.

Bureau of Digital | Owner Summit 2016 | Speakers | Meg Lewis


Founder of Ghostly Ferns. Makes companies fun. Meg Lewis.

Meg Lewis

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Meg Lewis is a designer and the founder of Ghostly Ferns, a creative family based in Brooklyn.

Meg works with companies who are working to make the world a healthier, happier place. She specializes in creating emotional connections between businesses and their audience by adding personality to their brand. Meg works with companies to make their brand fun, friendly and delightful to interact with.

 

Freelancing Is Better with Friends

February 9, 2016 | 1:30 PM

Meg Lewis, the world’s happiest person, shares her hilarious life journey and how it led to finding her purpose.

Meg will discuss the benefits of leveraging your quirks to create a design mission and how she fooled the industry with her misfit group of freelancers. You’ll laugh and cry your way to a happy ending during this unconventional, fun talk!

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Bureau of Digital | Owner Summit 2016 | Speakers | Nancy Lyons


Owner and CEO of Clockwork. Author. Speaker. Inspirer. Nancy Lyons.

Bureau of Digital | Owner Summit 2016 | Speakers | Nancy Lyons


Owner and CEO of Clockwork. Author. Speaker. Inspirer. Nancy Lyons.

Nancy Lyons

Think strategically, act thoughtfully, be a good human.

Nancy works at the intersection of technology, community, and people. As a leader and technologist, she creates solutions that further community and business goals by meeting the needs of individuals. Her guiding philosophy is that a human-centered approach to technology is the only way to get results that make a difference. Problem solving is about empowerment: motivated people create good products. Nancy supports clients and teams by fostering a collaborative, idea-driven culture that nurtures creativity and brainpower.

Nancy speaks extensively about work culture, social media, technology, and leadership and has been locally and nationally recognized for her role as owner and CEO of Clockwork. She's co-author of Interactive Project Management: Pixels, People, and Process (New Riders, 2012), serves as the Vice Chair on the National Board of Directors at The Family Equality Council, is on the Board of Trustees at Minnesota Public Radio, and is a member of the advisory board for the innovative entrepreneurial conference, Giant Steps.

Under Nancy’s leadership, Clockwork has received more than 16 “Best Workplace" awards. Clockwork has also won the Psychologically Healthy Workplace, Best Women Owned Business, and Bicycle Friendly Business awards. Independently, Nancy received the Minneapolis/St. Paul Business Journal Diversity in Business and Finance & Commerce’s Progress Minnesota awards, was a finalist for Minnesota Business Magazine’s Community Impact award, and was named Business Owner of the Year from NAWBO-MN (National Association for Women Business Owners — Minnesota Chapter). In June of 2014 Nancy spoke on the structure of the workplace at the inaugural White House Summit for Working Families in Washington, DC.

 

Where Values Lead, Good People Follow

February 8, 2016 | 9:00 AM

Values are one of the most important ingredients in an organization’s business and yet they’re frequently underdeveloped and underused. When centralized and institutionalized, they can be forceful drivers of revenue, retention, and reputation. When done right, they can shape every department and process, from business development to HR.

In this talk, Nancy discusses why organizational values should be elevated, how to integrate them into the operational side of business, and when to use them as decision checkpoints.

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Bureau of Digital | Owner Summit 2016 | Speakers | Dan Mall


Founder of SuperFriendlyDesigner. Advisor. Serial collaborator. Dan Mall.

Bureau of Digital | Owner Summit 2016 | Speakers | Dan Mall


Founder of SuperFriendlyDesigner. Advisor. Serial collaborator. Dan Mall.

Dan Mall

Dan Mall is a creative director and advisor from Philly. He’s the director of SuperFriendly, a design collaborative that brings exquisite creative direction & design to the world’s most interesting and important organizations. Having worked with clients like Canon, ESPN, Kraft, Quartz, Apple, Google, The New York Times, Microsoft, GE, Crayola, Lucasfilm, Thomson Reuters, and more, Dan has a passion for playing matchmaker between surprising art direction and intuitive interaction design.

Dan has extensive experience leading design teams and crafting processes for successful digital work. Before opening SuperFriendly, he worked as Design Director for Brooklyn-based digital creative agency Big Spaceship. Prior to that, Dan was Interactive Director of web design boutique Happy Cog and was one of the founding members of its Philadelphia office. Dan is also a co-founder of Typedia (an encyclopedia for typefaces) and Businessology (a podcast and workshop series teaching designers how to run better businesses).

Dan often speaks at conferences like SXSW, An Event Apart, Smashing Conference, Artifact Conference, RWD Summit, Future of Web Design, FITC, and more, teaching other designers and developers his methodology of how to do better work. He has been invited to many award show juries like the Art Directors Club, .NET Awards, and the Pixel Awards. Dan has also written for notable design publications like A List Apart and .NET Magazine. Most recently, he has taught advertising at the Miami Ad School, web and graphic design at the University of the Arts, and animation at the School of Visual Arts. Dan regularly consults with design agencies to help whip their design teams into shape.

Dan is enthralled with his wife and two daughters. He writes irregularly at danielmall.com and tweets often as @danmall.


 

 

Joining Forces: How to Team Up with Another Agency

February 9, 2016 | 9:00 AM

Augmenting your team with freelancers or partnering up with another agency isn’t as easy as it seems… or is it?

Dan Mall will reveal some findings from SuperFriendly’s 72 previous collaborations and give you a rubric for how to win (super)friends and influence people.

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Bureau of Digital | Owner Summit 2016 | Speakers | Karim Marucchi


Serial entrepreneur. CEO of Crowd Favorite. Chairman of VeloMedia GroupKarim Marucchi.

Bureau of Digital | Owner Summit 2016 | Speakers | Karim Marucchi


Serial entrepreneur. CEO of Crowd Favorite. Chairman of VeloMedia GroupKarim Marucchi.

Karim Marucchi

Karim Marucchi is the Founder and Chairman of The VeloMedia Group, the parent of several boutique professional service firms around the world. Over the last twenty years he’s run startups, taken companies public, managed mergers and acquisitions, and led professional service organizations across the globe. 

Today he is also the CEO of Crowd Favorite, which continues to grow beyond its current offices in Los Angeles, Denver, Bucharest, Las Vegas, New York, and Rome due to its unique blend of localized project management and high quality digital solutions. As the first premiere WordPress agency for the Fortune 500, National Geographic, DirectTV, Lexus, the Dallas Mavericks and major entertainment studios count among the company’s client roster.

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Exiting Gracefully: Strategies of Moving Beyond Your
Agency

February 9, 2016 | 3:00 PM

You've spent years building your baby. You know what’s important to you and your business, but how will suiters look at it? The love you have for company might be blinding—but you don’t have to be when going into a negotiation.

We’ll discuss navigating the difficult tensions between being the business owner and preparing
your business for an exit. This will include going over how to prepare your business internally, common pitfalls, and some of the finer points of a negotiation for a successful sale, merger, or
acquisition that leads to a graceful exit.

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Bureau of Digital | Owner Summit 2016 | Speakers | Mike Monteiro


Runs Mule Design StudioMakes paintings with words on them. Author. Picks fights on Twitter. Mike Monteiro.

Bureau of Digital | Owner Summit 2016 | Speakers | Mike Monteiro


Runs Mule Design StudioMakes paintings with words on them. Author. Picks fights on Twitter. Mike Monteiro.

Mike Montiero

Mike is the co-founder and design director of Mule Design, an interactive design studio whose work has been called “delightfully hostile” by The New Yorker. He has written the books Design is a Job and You're My Favorite Client.

In 2014 he won .net’s Talk of the Year award for “How Designers Destroyed the World,” a screed about designers taking responsibility for their work.

 

This is the Golden Age of Design! …and We're Screwed

February 9, 2016 | 4:30 PM

Everywhere I look companies are hiring designers! Two hundred over here! A thousand over here! We need a lot of them and we need them fast. Finally! Companies have come to understand the importance of design in building successful products and services. Isn't that great?

Except where in the world are we going to find a thousand designers? And how good can we expect a thousand of anything to be? And how in the world do you incorporate them into your company?

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Bureau of Digital | Owner Summit 2016 | Speakers | Chris Quinn


Co-Founder and Operations Director of eHouse Studio. Chris Quinn.

Bureau of Digital | Owner Summit 2016 | Speakers | Chris Quinn


Co-Founder and Operations Director of eHouse Studio. Chris Quinn.

Chris Quinn

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Chris is a Co-Founder and the Operations Director of eHouse Studio, a user experience design company based in Charleston, SC where making customers happier and businesses healthier is a passion. With a background in interior design, Chris has brought her design and organizational skills to the operations side of running eHouse Studio.

Chris finds passion in creating a compelling work environment where people can be themselves while growing professionally and personally. After 10 years of agency experience, she has learned a lot about what works well and what doesn’t. She is a Co-Founder alongside her husband, Aaron and Father In Law, Rick.

When not multi-tasking at the office, Chris is a coffee drinking, chocolate eating, multi-tasking mother of two finding any spare moment to spend time at the beach. 

 

 

 

How Transparency Empowers Your Team to be More Productive

February 8th | 1:30 PM

The behavior of transparency can simply be defined as being honest and easy to understand. Easy, right? Then why can it be so hard to implement a culture of transparency in a company?

In this session, we will talk about how to implement some of the behaviors of business transparency and the potential benefits that can make a team stronger and empower them to be more successful.

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Bureau of Digital | Owner Summit 2016 | Speakers | Wil Reynolds


Founder of Seer Interactive. One of the 50 Online Marketers to Watch in 2016. Wil Reynolds.

Bureau of Digital | Owner Summit 2016 | Speakers | Wil Reynolds


Founder of Seer Interactive. One of the 50 Online Marketers to Watch in 2016. Wil Reynolds.

Wil Reynolds

In 2002, Wil founded Seer Interactive with a vision to build an agency that puts equal focus on doing great things for its clients, its team, and the community at large. From a one-man shop in the living room of his apartment to a team of over 100 on both coasts, Wil’s vision has come to life and continues to grow every day.

Wil got his start in internet marketing way back in ’99, when he joined a web marketing agency and began spearheading SEO strategies for Fortune 500 clients. His passion for driving traffic to sites and then analyzing the impact that traffic has on the companies bottom line has helped shape the SEO industry, and allowed him to permeate other verticals in the digital marketing space.

Recently named one of the 50 Online Marketing Influencers to Watch in 2016 by Entrepreneur, Wil currently holds the role of Director of Strategy, focusing on identifying industry innovations and developing strategies across divisions to help our clients navigate the challenges their businesses face as a result of those innovations. Prior to his current role, Wil served as Director of SEO at Seer, guiding the team and driving strategy for all SEO clients. Wil speaks often about his personal experiences running a company on his personal blog, found here.

Wil sits on the board of the Covenant House, an organization serving homeless and runaway youth in the Philadelphia area. His dedication to the Covenant House includes a yearly sleep out, where he spends one night sleeping outside in November to raise money and awareness for the organization.

 

To Grow or Not to Grow

February 8, 2016 | 11:00 AM

When Wil started Seer Interactive, he told his employees that the company wouldn't get over 10 people. So he built a company for that. Today, Seer is over 100 people strong.

Wil and Bureau of Digital/Happy Cog's Greg Hoy will sit down and discuss what Wil's experience has been like—from the early days of sharing a small office together, to Seer's growth into a bi-coastal SEO/SEM powerhouse named one of Philadelphia's Coolest Companies.

Wil will share some of the most important lessons he's learned along the way.

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Bureau of Digital | Owner Summit 2016 | Speakers | Jack Skeels


Founder & CEO of AgencyAgile. Helps people work better and happier together. Greg Morrell.

Bureau of Digital | Owner Summit 2016 | Speakers | Jack Skeels


Founder & CEO of AgencyAgile. Helps people work better and happier together. Greg Morrell.

Jack Skeels

Jack leads AgencyAgile and is responsible for ensuring that client engagements, along with goals, business objectives and overall results are aligned from start to finish with clients, our teams and all related stakeholders.

Jack has a proven track record of structuring and managing client engagements to success using a range of innovative and client-collaborative techniques including: Agile, Scrum, Extreme programming, Discovery/Fusion workshops, User Journey planning, and many facilitation techniques aimed at eliciting information, involvement, engagement and ownership from key business stakeholders.

 

Scoping and Estimating

February 8, 2016 | 1:30 PM

One of the most difficult challenges that mid-size digital agencies face today is that of scoping and estimating new projects effectively and accurately. The most prevalent practices are borrowed from software development or traditional advertising organizations, and are poorly suited for today’s complex and rapid-moving integrated agency. Studies have indicated that agency-wide margin losses from poor scoping and estimating can be as high as 15% of sales and that many of the causes are systemic yet not at all obvious.

In this Camp Session, we'll discuss the many causes of poor scoping and estimation, as well as delve into the actual costs and impacts. We’ll explore its impact from many perspectives, including client relationships, project success, agency capacity utilization, worker retention and burnout, organization structure and bottom-line impact. Participants will come away with a better understanding of the many causes of poor scoping and estimation, as well as its impact across the whole agency. Best practices will also be shared along with the many poor practices that exist today.

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Bureau of Digital | Owner Summit 2016 | Speakers | Carl Smith


Partner of Bureau of DigitalSpeaker. Writer. Podcaster. Builder of communities. Carl Smith.

Bureau of Digital | Owner Summit 2016 | Speakers | Carl Smith


Partner of Bureau of DigitalSpeaker. Writer. Podcaster. Builder of communities. Carl Smith.

Carl Smith

Carl Smith is an irreverent ditcher of the nine-to-five and mortal enemy of the overworked lifestyle. He's a speaker, a writer, a podcaster, and a community builder. He wears flip-flops 90% of the time.

Founder of nGen Works and the man behind QCat, Carl’s journey has led to his true calling in bringing communities of like-minded people together as a Partner at the Bureau of Digital.

 

Scoping & Estimating

February 8, 2016 | 1:30 PM

One of the most difficult challenges that mid-size digital agencies face today is that of scoping and estimating new projects effectively and accurately.  The most prevalent practices are borrowed from software development or traditional advertising organizations, and are poorly suited for today’s complex and rapid-moving integrated agency.  Studies have indicated that agency-wide margin losses from poor scoping and estimating can be as high as 15% of sales and that many of the causes are systemic yet  not at all obvious.

In this Camp Session, we'll discuss the many causes of poor scoping and estimation, as well as delve into the actual costs and impacts.  We’ll explore its impact from many perspectives, including client relationships, project success, agency capacity utilization, worker retention and burnout, organization structure and bottom-line impact. Participants will come away with a better understanding of the many causes of poor scoping and estimation, as well as its impact across the whole agency. Best practices will also be shared along with the many poor practices that exist today.


Working With Distributed Teams

February 9, 2016 | 1:30 PM

While a remote workforce offers many advantages, there are just as many challenges.

How do you manage a distributed team? What’s the impact on company culture? What are the best recruiting practices? How do you create a collaborative work environment?

In this Camp Session we’ll discuss the processes, tools and techniques that have proven effective in creating great distributed teams. Whether you’re considering a transition to a remote workforce, or you’ve got problems you need to get advice on, you’ll come away with plenty of ideas for how to move forward.

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Bureau of Digital | Owner Summit 2016 | Speakers | Todd Ross Nienkerk


CEO, Partner, and Digital Strategist for Four Kitchens. Open source advocate. Todd Ross Nienkerk.

Bureau of Digital | Owner Summit 2016 | Speakers | Todd Ross Nienkerk


CEO, Partner, and Digital Strategist for Four Kitchens. Open source advocate. Todd Ross Nienkerk.

Todd Ross Nienkerk

Todd is a Digital Strategist, CEO, and Partner at Four Kitchens, where he helps organizations do great things on the web. His background in design, development, communication, and psychology provides him with unique insight into how people use technology: how we think, feel, interact, and form communities both off- and online.

Todd has been involved in the web design and publishing industry since the early days of the web in 1996. Since that time, he has designed and built countless websites and written for, edited, and managed several online and print publications.

Todd is happiest when he is mentoring and sharing his experience with other companies and business owners in the web industry. He has spoken at more than 50 conferences, including SXSW Interactive two years in a row. The business leadership and team empowerment philosophy Todd helped shape at Four Kitchens have garnered national attention. Four Kitchens has been featured in Forbes, Harvard Business Review, Entrepreneur, Inc., and Texas CEO to name a few. Four Kitchens was twice named one of the "Best places to work in Central Texas" by the Austin Business Journal, and Todd was a finalist for the Best CEO Awards in 2014 and 2015 and a Austin Under 40 Awards finalist in 2015.

 

Creating a Culture of Empowerment

February 9, 2016 | 10:00 AM

Drawing on more than 15 years of leadership at Four Kitchens and other creative organizations, Todd Nienkerk will explain why empowerment is the foundation of all successful teams and demonstrate how the open-source philosophy as modeled by the Drupal community can be applied to organizational culture.

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Bureau of Digital | Owner Summit 2016 | Speakers | Matt Schwartz


Founder & Director of Strategy at ConstructiveMatt Schwartz.

Bureau of Digital | Owner Summit 2016 | Speakers | Matt Schwartz


Founder & Director of Strategy at ConstructiveMatt Schwartz.

Matt Schwartz

For 20 years, Matt has worked as a strategist, designer, and writer specializing in interactive. After cutting his teeth in the 90's as an interactive designer with large ad agencies and startups, he founded Matthew Schwartz Design Studio (now Constructive) in 2000, a mission-driven design firm that works exclusively with visionary organizations in the nonprofit and academic sectors to drive social and environmental impact.

Matt is a frequent writer and presenter for industry publications and events who currently writes Cause-Driven Design®, a bi-weekly column for the Foundation Center's Philanthropy News Digest. His work has been awarded and profiled by The Webbys, Communication Arts, The International Academy of the Visual Arts, Print Magazine and others. Matt earned his B.A. from Sarah Lawrence with a dual concentration in Writing and Visual Studies; then conducted post-graduate design studies at the School of Visual Arts, Rhode Island School of Design, and Parsons.

Follow Constructive on Twitter | Connect with Matt on Linkedin

 

 

Differentiate or Die! Effective Brand Strategy for Digital Agencies

February 8, 2016 | 1:30 PM

In an industry increasingly crammed with new digital agencies, and in an era where online collaboration tools have dissolved geographic boundaries of the client/design firm relationship, the competition for work is greater than ever before. And with more and more digital agencies for clients to chose from, not only are firms expected to compete on price and deliver on aggressive schedules—the competition to attract the top talent needed to produce great work is just as tough. 

To succeed in this environment, digital agencies need to move past defining themselves through subjective measures like design quality, claims of a more effective process that leave most clients confused, and fluff bios listing their team's hobbies and favorite foods. 

In this session, Matt Schwartz will explore the challenges digital agencies face in developing a strong brand and explain how many of the ways firms position themselves are subjective, undifferentiated, and difficult to defend. Owners will learn the principles and methods of developing an effective brand strategy that resonates with those inside and outside their firms so they can stand up, stand out, and stand for something.

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Bureau of Digital | Owner Summit 2016 | Speakers | Tim Tuttle


Executive Director of 40Digits. Operations guru. Tim Tuttle.

Bureau of Digital | Owner Summit 2016 | Speakers | Tim Tuttle


Executive Director of 40Digits. Operations guru. Tim Tuttle.

Tim Tuttle

Tim Tuttle is the Executive Director of 40Digits, a digital agency based in Kansas City and Springfield, MO.

One of the agency’s first developers, Tim now serves 40Digits’ international client roster through his experience in managing day-to-day and strategic operations, coordinating and championing 40Digits’ approach to open-book management and financials, and overall ensuring the highest standards of quality and professionalism.  With his leadership, 40Digits has grown from 4 to 44 employees in a short five years.

When not furthering 40Digits’ research, experience design, and development services, Tim can be found boating and enjoying himself on the lake or golf course.

 

The Processes and Tools You Use to Run Your Business

February 9, 2016 | 3:00 PM

Every business owner has a unique combination of processes they hone and employ to maximize productivity, efficiency, and profitability. Project management processes, sales and marketing processes, operations processes.

Then, there are the software/hardware tools and the endless landscape of professional services that facilitate these processes.

This Camp Session will surface what some of the key processes are that work for you, as well as some of the tools that make things easier. Your notebook will come away full of thing you'll want to try out.

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Bureau of Digital | Owner Summit 2016 | Speakers | Bryan Zmijewski


Chief Instigator at ZURB. Advisor. Champion for change. Bryan Zmijewski.

Bureau of Digital | Owner Summit 2016 | Speakers | Bryan Zmijewski


Chief Instigator at ZURB. Advisor. Champion for change. Bryan Zmijewski.

Bryan Zmijewski

Bryan Zmijewski has more than 15 years of experience in consulting and the web design industry. He is ZURB’s original mid-westerner, growing up in Minnesota and finally trekking to California when he was accepted into Stanford University. Not only did Bryan make it out of Stanford with a degree in product design, but the university eventually asked him back to teach in the Product Design Department.

Besides teaching at Stanford for 10 years, Bryan worked as a toy designer in the early days of his career, designing toys for Skyline Toys, which IDEO eventually bought out.

After leaving the playful world of toy design, Bryan started 3 businesses, including ZURB in 1993. Over the past 13 years, Bryan’s advised more than 150 start-ups on how to build better products quickly and has created over a half-a-billion dollars in market capitalization.

Bryan is a bundle of unbridled energy, who can burst into song, dance, or a wild exclamations at any given moment. He is energy incarnate with a passion for his family and photography.

Outside of the office, he’s spending time with his wife and their three kids, all of whom have inherited his insanely high energy level.

 

We Must Change the Way We Design

February 8, 2016 | 10:00 AM

As a service industry, we're leaving a lot on the table as our collective stock rises in organizations. Companies' knee-jerk reaction to become design centric have left many design organizations scrambling to figure out how to put the pieces together. Designers are still mopping up implementation problems — still shaking the label of window dressers. Quite frankly, we've gotten really good at these problems and service firms have perfected the art of making money on this effort. We're designing for deliverables, not necessarily better business or customer results.

The current approach is short sighted, especially in a connected world where design work is so temporary. Service companies need to re-think how they approach design when most of the work quickly becomes obsolete. If we're only left with design artifacts, most of the design thinking becomes lost. Pixels or artifacts don't effectively influence future decisions for users or organizations. Design organizations must stop designing for artifacts, as this produces only temporary results. We must instead shape the entire organization's collective understanding of the design problem to improve the next result for the people we serve.

I'll share the changes we made at ZURB through Progressive Design to meet these new challenges and provide ways to improve client satisfaction and increase the profitability of your work.