atlanta2.jpg
_MG_0004.jpg
IMG_7809.jpg
atlanta2.jpg

Bureau of Digital | Owner Summit 2016 | Agenda | Sunday, February 7


Owner Summit 2016 Agenda:
Sunday, February 7.

SCROLL DOWN

Bureau of Digital | Owner Summit 2016 | Agenda | Sunday, February 7


Owner Summit 2016 Agenda:
Sunday, February 7.

You're Viewing SUNDAY's Schedule | MONDAY'S SCHEDULE  | TUESDAY'S SCHEDULE

4:00-6:00

Registration

GREAT ROOM FOYER | LOWER LEVEL

Arriving early? Stop by to pick up your lanyard and goodie bag so Monday morning is a breeze!


5:00-7:00

Opening Reception
 

The Nook at Piedmont Park

It's Super Bowl Sunday, so let's kick this off right, shall we? Join us for drinks and hors-d'oeuvres at the Nook on Piedmont Park. It's a quick 5 minute walk from the W Midtown. We'll have the heated patio all to ourselves and a good selection of apps and beverages to enjoy. It's a great way to say hello to old friends and to meet the folks you'll spend the next two days with.

_MG_0004.jpg

Bureau of Digital | Owner Summit 2016 | Agenda | Monday, February 8


Owner Summit 2016 Agenda:
Monday, February 8.

Bureau of Digital | Owner Summit 2016 | Agenda | Monday, February 8


Owner Summit 2016 Agenda:
Monday, February 8.

SUNDAY'S SCHEDULE  | YOU'RE VIEWING MONDAY'S SCHEDULE | Tuesday's schedule

8:00-8:45

Coffee and Breakfast

GREAT ROOM 2 (LOWER LEVEL)

C'mon down for a bite to eat before we get rolling. Food and seating will be available in Great Room 1 right next to the main sessions.


8:45-9:00

Welcome and Opening Remarks

GREAT ROOM 1 (LOWER LEVEL)

Bureau of Digital Staff


9:00-9:45

Where Values Lead, Good People Follow

GREAT ROOM 1 (LOWER LEVEL)

Nancy Lyons
Clockwork Active Media

Values are one of the most important ingredients in an organization’s business and yet they’re frequently underdeveloped and underused. When centralized and institutionalized, they can be forceful drivers of revenue, retention, and reputation. When done right, they can shape every department and process, from business development to HR.

In this talk, Nancy discusses why organizational values should be elevated, how to integrate them into the operational side of business, and when to use them as decision checkpoints.


10:00-10:45

We Must Change the Way We Design

GREAT ROOM 1 (LOWER LEVEL)

Bryan Zmijewski
ZURB

As a service industry, we're leaving a lot on the table as our collective stock rises in organizations. Companies' knee-jerk reaction to become design centric have left many design organizations scrambling to figure out how to put the pieces together. Designers are still mopping up implementation problems — still shaking the label of window dressers. Quite frankly, we've gotten really good at these problems and service firms have perfected the art of making money on this effort. We're designing for deliverables, not necessarily better business or customer results.

The current approach is short sighted, especially in a connected world where design work is so temporary. Service companies need to re-think how they approach design when most of the work quickly becomes obsolete. If we're only left with design artifacts, most of the design thinking becomes lost. Pixels or artifacts don't effectively influence future decisions for users or organizations. Design organizations must stop designing for artifacts, as this produces only temporary results. We must instead shape the entire organization's collective understanding of the design problem to improve the next result for the people we serve.

I'll share the changes we made at ZURB through Progressive Design to meet these new challenges and provide ways to improve client satisfaction and increase the profitability of your work.


11:00-11:45

To Grow or Not to Grow

GREAT ROOM 1 (LOWER LEVEL)

Wil Reynolds
Seer Interactive (interviewed by Greg Hoy)

When Wil started Seer Interactive, he told his employees that the company wouldn't get over 10 people. So he built a company for that. Today, Seer is over 100 people strong.

Wil and Bureau of Digital/Happy Cog's Greg Hoy sit down and discuss what Wil's experience has been like—from the early days of sharing a small office together, to Seer's growth into a bi-coastal SEO/SEM powerhouse named one of Philadelphia's Coolest Companies.

Wil will share some of the most important lessons he's learned along the way.


12:00-1:30

Lunch

GREAT ROOM 2 (LOWER LEVEL)

A buffet lunch is served right next door. Take some time to grab some food, chat with your colleagues, even answer an email or two before we kick back into gear for the afternoon.


1:30-2:45

During this time slot, choose between two different Breakout Presentations or a Camp Session.

Differentiate or Die! Effective Brand Strategy for Digital Agencies

GREAT ROOM 1 (LOWER LEVEL)

Matthew Schwartz
Constructive
 

In an industry increasingly crammed with new digital agencies, and in an era where online collaboration tools have dissolved geographic boundaries of the client/design firm relationship, the competition for work is greater than ever before. And with more and more digital agencies for clients to chose from, not only are firms expected to compete on price and deliver on aggressive schedules—the competition to attract the top talent needed to produce great work is just as tough. 

To succeed in this environment, digital agencies need to move past defining themselves through subjective measures like design quality, claims of a more effective process that leave most clients confused, and fluff bios listing their team's hobbies and favorite foods. 

In this session, Matt Schwartz will explore the challenges digital agencies face in developing a strong brand and explain how many of the ways firms position themselves are subjective, undifferentiated, and difficult to defend. Owners will learn the principles and methods of developing an effective brand strategy that resonates with those inside and outside their firms so they can stand up, stand out, and stand for something.


 

How Transparency Empowers Your Team to be More Productive

INDUSTRY 2 (MEZZANINE LEVEL) 

Chris Quinn
eHouse Studio

The behavior of transparency can simply be defined as being honest and easy to understand. Easy, right? Then why can it be so hard to implement a culture of transparency in a company?

In this session, we will talk about how to implement some of the behaviors of business transparency and the potential benefits that can make a team stronger and empower them to be more successful.


 

Scoping and Estimating

FOCUS (MEZZANINE LEVEL)

Jack Skeels and Carl Smith
AgencyAgile and Bureau of Digital

Camp Sessions are exactly what you would experience at one of our Camp events like Owner Camp. They are moderated discussions where everyone contributes.

Camp Sessions are exactly what you would experience at one of our Camp events like Owner Camp. They are moderated discussions where everyone contributes.

One of the most difficult challenges that mid-size digital agencies face today is that of scoping and estimating new projects effectively and accurately. The most prevalent practices are borrowed from software development or traditional advertising organizations, and are poorly suited for today’s complex and rapid-moving integrated agency. Studies have indicated that agency-wide margin losses from poor scoping and estimating can be as high as 15% of sales and that many of the causes are systemic yet not at all obvious.

In this Camp Session, we'll discuss the many causes of poor scoping and estimation, as well as delve into the actual costs and impacts. We’ll explore its impact from many perspectives, including client relationships, project success, agency capacity utilization, worker retention and burnout, organization structure and bottom-line impact. Participants will come away with a better understanding of the many causes of poor scoping and estimation, as well as its impact across the whole agency. Best practices will also be shared along with the many poor practices that exist today.


3:00-4:15

During this time slot, choose between two different Breakout Presentations or a Camp Session.

Finding Our Company’s Voice

GREAT ROOM 1 (LOWER LEVEL)

Jenn Bane
Cards Against Humanity

People often hear about Cards Against Humanity's crazy stunts and pranks (like the time 30,000 fans ordered a box of poop as part of a Black Friday sale), but they are left with a million questions. How did we come up with the idea? How were we able to execute it so quickly with such a tiny budget? Is it even legal to send poop in the mail?

In this talk, Jenn will share behind-the-scenes stories and explain how Cards Against Humanity discovered its voice as a business.


 

How to (Ab)use Your Lawyer

INDUSTRY 2 (MEZZANINE LEVEL)

Gabe Levine
Levine & Baker LLP

Having a relationship with a good attorney can be crucial for any client/service business. An attorney can help uncover all kinds of issues that you might not be considering throughout the course of your day-to-day operations. And as much as you might be tempted to write or negotiate your own contracts, it might not be the best idea.

In this session, Gabe will surface a number of areas for you to look out for including:

  • Statement of Work and pricing model pitfalls, problems and solutions
  • Important contract provisions
  • Negotiation strategies
  • The dangers of the "virtual" documented water cooler chat

There will be adequate Q&A time to ensure your burning legal questions get answered.


 

Differentiation and Collaboration: What We Can Learn From the Craft Brewing Industry

FOCUS (MEZZANINE LEVEL)

Greg Hoy
Happy Cog & Bureau of Digital

Camp Sessions are exactly what you would experience at one of our Camp events like Owner Camp. They are moderated discussions where everyone contributes.

Camp Sessions are exactly what you would experience at one of our Camp events like Owner Camp. They are moderated discussions where everyone contributes.

Many say the digital design world is undergoing a sea change, and differentiation and collaboration are key to survival.

In this Camp Session, Greg draws inspiration from the craft brewing industry—a fast paced, rapidly changing world where scrappy craft brewers are gobbled up by monster breweries to enable them to capitalize on the craft beer explosion.

This sort of thing is happening in our industry, too.

Additionally, craft brewers aren’t precious about all of their ‟secrets.” They purposefully work together, because they realize the collective brainpower they harness and put into action will serve to increase their market share and tip the scales more quickly than going it alone.

In this session, we'll look at these parallels and discuss what we can learn from them, with a focus on differentiation and collaboration.


4:30-6:00

The Five Constraints

GREAT ROOM 1 (LOWER LEVEL)

Blair Enns
Win Without Pitching

In this talk Win Without Pitching founder Blair Enns discusses the five constraints or restrictions he would impose upon you and your firm—if he had the magic power—that would cause your business development results to soar and your total effort and cost of sale to plummet.

With every constraint you'll do a brief exercise to reimagine the implications in your firm. Each constraint builds upon the next until yours is a Win Without Pitching firm that commands the high ground in your relationships with clients and prospects and wins new business without pitching free ideas, writing lengthy proposals or otherwise sacrificing your practitioner position in the relationship. 


6:00-6:10

Day 1 Wrap-Up

GREAT ROOM 1 (LOWER LEVEL)


7:00-10:00

Owner Summit Social

We'll be heading over to the amazing Citizen Supply for some food, beverages, and fun, courtesy of our pals at MailChimp. Conveniently, MailChimp's brand new digs happen to be in the same building, and you'll have the opportunity to go on an exclusive behind-the-scenes tour. Transportation will be provided. We'll have a motor coach running a continuous loop between the hotel and Citizen Supply from 6:30-10:30 PM.

IMG_7809.jpg

Bureau of Digital | Owner Summit 2016 | Agenda | Tuesday, February 9


Owner Summit 2016 Agenda:
Tuesday, February 9.

Bureau of Digital | Owner Summit 2016 | Agenda | Tuesday, February 9


Owner Summit 2016 Agenda:
Tuesday, February 9.

SUNDAY'S SCHEDULE  | MONDAY'S SCHEDULE | YOU'RE VIEWING TUESDAY'S SCHEDULE

8:00-8:45

Coffee and Breakfast

GREAT ROOM 2 (LOWER LEVEL)

C'mon down for a bite to eat before we get rolling. Food and seating will be available in Great Room 1 right next to the main sessions.


8:45-9:00

Morning Announcements

GREAT ROOM 1 (LOWER LEVEL)

Bureau of Digital Staff


9:00-9:45

Joining Forces: How to Team Up with Another Agency

GREAT ROOM 1 (LOWER LEVEL)

Dan Mall
SuperFriendly

Augmenting your team with freelancers or partnering up with another agency isn’t as easy as it seems… or is it? Dan Mall will reveal some findings from SuperFriendly’s 72 previous collaborations and give you a rubric for how to win (super)friends and influence people.


10:00-10:45

Creating a Culture of Empowerment

GREAT ROOM 1 (LOWER LEVEL)

Todd Ross Nienkerk
Four Kitchens

Drawing on more than 15 years of leadership at Four Kitchens and other creative organizations, Todd Nienkerk will explain why empowerment is the foundation of all successful teams and demonstrate how the open-source philosophy as modeled by the Drupal community can be applied to organizational culture.


11:00-11:45

Diversity: Why You Want It and How to Achieve It

GREAT ROOM 1 (LOWER LEVEL)

Lori Gold Patterson
Pixo

Studies have shown that companies in the top quartile for gender or racial diversity are more likely to have financial returns above their national industry medians. In a recent survey of millennials, 86% of female and 74% of male millennials consider employers’ policies on diversity, equality and inclusion when deciding which company to work for. And for years studies have shown that diverse views make for better decisions, and thus drive a high-performance culture.

But how do we achieve diversity in our small, technical companies when we often have few opportunities to hire and we’re looking for specialists who are hard to come by? And how do we embrace our underrepresented employees so they stay and become part of the DNA of our companies?

In this session, Lori Gold Patterson presents stories that will illuminate specific actions you can take to achieve your diversity goals.


12:00-1:30

Lunch

GREAT ROOM 2 (LOWER LEVEL)

A buffet lunch is served right next door. Take some time to grab some food, chat with your colleagues, even answer an email or two before we kick back into gear for the afternoon.


1:30-2:45

During this time slot, choose between two different Breakout Presentations or a Camp Session.

Eight Crucial Metrics For Service-Based Companies

GREAT ROOM 1 (LOWER LEVEL)

Jody Grunden & Adam Hale
Summit CPA Group
 

There’s a strong chance your company isn’t as financially healthy as you might think it is. In this breakout presentation (a highlight of our Owner and Operations Camps) Jody Grunden and Adam Hale will surface eight key performance indicators (KPIs) that can make or break your business.


 

Freelancing Is Better with Friends

INDUSTRY 2 (MEZZANINE LEVEL) 

Meg Lewis
Ghostly Ferns

Meg Lewis, the world’s happiest person, shares her hilarious life journey and how it led to finding her purpose.

Meg will discuss the benefits of leveraging your quirks to create a design mission and how she fooled the industry with her misfit group of freelancers. You’ll laugh and cry your way to a happy ending during this unconventional, fun talk!


 

Working with Distributed Teams

FOCUS (MEZZANINE LEVEL)

Carl Smith
Bureau of Digital

Camp Sessions are exactly what you would experience at one of our Camp events like Owner Camp. They are moderated discussions where everyone contributes.

Camp Sessions are exactly what you would experience at one of our Camp events like Owner Camp. They are moderated discussions where everyone contributes.

While a remote workforce offers many advantages, there are just as many challenges.

How do you manage a distributed team? What’s the impact on company culture? What are the best recruiting practices? How do you create a collaborative work environment?

In this Camp Session we’ll discuss the processes, tools and techniques that have proven effective in creating great distributed teams. Whether you’re considering a transition to a remote workforce, or you’ve got problems you need to get advice on, you’ll come away with plenty of ideas for how to move forward.


3:00-4:15

During this time slot, choose between two different Breakout Presentations or a Camp Session.

Exiting Gracefully: Strategies of Moving Beyond Your Agency

GREAT ROOM 1 (LOWER LEVEL)

Karim Marucchi
Crowd Favorite

You've spent years building your baby. You know what’s important to you and your business, but how will suiters look at it? The love you have for company might be blinding—but you don’t have to be when going into a negotiation.

We’ll discuss navigating the difficult tensions between being the business owner and preparing your business for an exit. This will include going over how to prepare your business internally, common pitfalls, and some of the finer points of a negotiation for a successful sale, merger, or acquisition that leads to a graceful exit.


 

Don't Be The Last To Know

INDUSTRY 2 (MEZZANINE LEVEL)

Claire Lew
Know Your Company

Have you ever been the last to know something at your digital shop? Perhaps you were surprised to find out that a few developers didn't agree with the new branding strategy. Or you were blindsided when your creative director put in her two weeks notice.

You don't have to be the last to know.

In this talk, I’ll show you exactly how. You’ll learn a simple, repeatable framework to get honest feedback from your team. By the end of it, even your most introverted employee will feel comfortable speaking up.


 

The Processes and Tools You Use to Run Your Business

FOCUS (MEZZANINE LEVEL)

Brett HarnedTim Tuttle
Digital PM Consulting/Bureau of Digital & 40Digits

Camp Sessions are exactly what you would experience at one of our Camp events like Owner Camp. They are moderated discussions where everyone contributes.

Camp Sessions are exactly what you would experience at one of our Camp events like Owner Camp. They are moderated discussions where everyone contributes.

Every business owner has a unique combination of processes they hone and employ to maximize productivity, efficiency, and profitability. Project management processes, sales and marketing processes, operations processes.

Then, there are the software/hardware tools and the endless landscape of professional services that facilitate these processes.

This Camp Session will surface what some of the key processes are that work for you, as well as some of the tools that make things easier. Your notebook will come away full of thing you'll want to try out.


4:30-5:30

This is the Golden Age of Design! …and We're Screwed

GREAT ROOM 1 (LOWER LEVEL)

Mike Monteiro
Mule Design Studio

Everywhere I look companies are hiring designers! Two hundred over here! A thousand over here! We need a lot of them and we need them fast. Finally! Companies have come to understand the importance of design in building successful products and services. Isn't that great?

Except where in the world are we going to find a thousand designers? And how good can we expect a thousand of anything to be? And how in the world do you incorporate them into your company?


5:30-5:45

Summit Wrap-up

GREAT ROOM 1 (LOWER LEVEL)