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Wednesday October 12


Digital PM Summit 2016 Agenda
Wednesday, October 12

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Wednesday October 12


Digital PM Summit 2016 Agenda
Wednesday, October 12

Registration

The Westin Riverwalk San Antonio BALLROOM FOYER

Arriving early? Stop by to pick up your lanyard and goodie bag so Thursday morning is a breeze!


5:00-8:00

Digital PM Summit Opening Reception

Westin Riverwalk, navarro ballroom

We like to kick off our time together the right way! Grab your lanyard and swag bag at the registration table and join us for a pre-conference get together in the hotel. You'll already be there, so why not join us for complementary drinks and hors d'oeuvres and a chance to get to know your fellow Summit attendees and speakers before we officially kick everything off. 

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Thursday October 13


Digital PM Summit 2016 Agenda
Thursday, October 13

Thursday October 13


Digital PM Summit 2016 Agenda
Thursday, October 13

Coffee and Breakfast

NAVARRO BALLROOM FOYER


8:45-9:00

Welcome and Opening Remarks

NAVARRO Ballroom

Bureau of Digital Staff


9:00-9:45

Army of Awesome

NAVARRO Ballroom

DPM. What’s that mean? It means Digital Project Manager. Okay? What’s that mean? Think about it—very few people know what it is you actually do every day. Even your mom scratches her head when you explain your job.

You need a simple explanation for the awesomeness that you unleash at work every single day. We all do. We also need a set of standards by which we all operate, because there is no path to follow when it comes to DPM. That ends now. This presentation will rally the DPM community around a set of principles that elevate and strengthen us individually, and as a community of practitioners. Let’s get fired up about who we are and what we do!


10:00-10:45

Show Me the MVP! The Digital PM and Lean UX Perspective in Product Development

NavarrO Ballroom

Some of the most difficult roles to integrate in Agile and Lean development are project managers and user experience (UX). Transitioning from big upfront design and massive requirements documents to a minimum viable product and just in time design is difficult to understand and implement successfully.

Agility is critical to success in digital business because the market transitions so rapidly and competition is fierce. Natalie will describe key strategies to shift the traditional way of thinking to a leaner model while preserving options for delivery. She will clarify how project managers and user experience professionals can embrace and prosper in this new work environment by using real world examples from some of the large digital retailers in the United States.


11:00-11:45

How Can I Help You Now That It’s Too Late?
A Different Way of Managing Client Feedback

NAVARRO BALLROOM

Whether you work in an agency or in-house, you always set out to offer a great service to the people who are getting the end result of your project. Traditionally, project managers finish off projects with a post-implementation review which looks at what went well and what didn’t go so well.

The problem with post-implementation reviews is that if you identify things that didn’t go so well it’s far too late to do anything about it.

There is an alternative. In this session, Elizabeth will show how her company implemented a programme for continuous customer feedback. The first feedback was a demoralising 4 out of 10 but the project team turned that around. Using her own experience as a case study, Elizabeth will explain how she got results up to 10/10 and will show how you can do that too.

IN THIS PRESENTATION, YOU'LL LEARN:

  • Why the ‘traditional’ post-project review is no longer fit for purpose
  • How to define project success
  • A tool for getting continuous client feedback on your project 
  • How to fit in feedback without it being too onerous on anyone
  • How to harness the overlooked benefit of feedback: better stakeholder relationships

12:00-1:30

Lunch

HIDALGO BALLROOM


1:10-1:20

Lightning Talk: The DPM Survival Kit

Navarro Ballroom

Our Lightning Talks are 10-minute, focused presentations that cut to the chase in a hurry.

As digital project manager you are quite alone in your everyday work, with many responsibilities and often a high personal need to keep track of everything on your projects. The expectations of a DPM's responsibilities are sometimes as many as there are members in the project. And on top of that, there are demands on your PM deliverables.

With the help of uncomfortable truths, Evy will share her experiences as a DPM over the years, and how her approach to the role has changed. In this lightning talk, she will present the steps you can take as a DPM to not only survive the day-to-day, but succeed.


1:30-2:45

During this time slot, choose between a Main Stage Presentation, a Breakout Presentation, a Breakout Workshop, or a Camp Session.

Think Outside the Project Management Triangle

Navarro Ballroom
 

As a DPM, we need both hard skills and soft skills. For some, the soft skills are a challenge or an afterthought. Think about it – Do you have the mechanics down pat? Do you focus on the project logistics first? So, at what point do you consider the people involved, and your relationship with each of them? 

If you follow the Project Management Triangle, which focuses on project constraints such as scope, schedule, and resources (mainly budget or costs), then you may be forgetting an opportunity. The Triangle doesn't tell the whole story and is missing a key component; it's missing the opportunity to build and leverage relationships. Relationships are what make the DPM world go-round, whether you work in-house or at an agency. 

IN THIS PRESENTATION, YOU’LL LEARN:

  • Some differences between working at an agency and in-house
  • Why to add relationships to your PM Triangle to achieve greater success, regardless of where you work
  • What it takes to leverage relationships to allow the points of the Triangle to flex and adjust, depending on the situation

 

The DPM's Accessibility Toolbox

ENCINO breakout room

 

The DPM is responsible for ensuring all aspects of projects run smoothly, on-time, and meet numerous requirements. Often, accessibility is a key project requirement that is overlooked or misunderstood.

In this participatory workshop, we'll unpack what it really means for a digital project to be accessible and how DPMs can ensure this requirement is scoped, planned, and executed to successfully meet the requirement. At the same time, you'll learn how to level-up team all project members to include accessibility in their core skill set.


 

Living with Imperfection

Carranza breakout room

Our Workshops are interactive by nature. Get ready to roll up your sleeves and work with your peers.

There is a belief that great project managers should have contingency plans for every single potential risk. But let’s get real – if there’s ever an iron-clad guarantee on every project, it’s that something will go awry.

So stop trying to run your projects like clockwork. Stay flexible by embracing the scope creep and redefine your understanding of “the sign-off”. Learn what the real-life-approved options are, and that the critical steps to a successful project are smaller than you think.

Join us as Betty discusses a handful of real-life hiccups, the approaches that actually saved her behind, and a few tell-tale signs to spot the chaos before it hits your project.

IN THIS SESSION YOU WILL LEARN:

  • Why sign-offs don’t always work
  • Why you need a north star for your project
  • How to herd and organize new requests
  • How to talk to clients about unforeseen changes
  • Why documentation will save your life
  • Why you can’t forget to forgive 

 

Camp Session: Tools

OLIVARES BREAKOUT ROOM

Moderated by Carson Pierce

DPMs love talking about tools! Maybe that's because we live in them. Some work better than others, and new tools are popping up all the time. Join this session, moderated by Carson Pierce, to discuss the merits of many DPM tools, and share what works for you, what gaps you've found, and maybe even your ideas for the ultimate DPM tool.

* Camp sessions are moderated discussions about focused topics. Sessions are limited to 30 people, as we have a microphone for each participant. These sessions mimic Digital PM Camp, which are made up of a series of moderated discussions and social events. If you're interested in these events, this Digital PM Summit session is a great primer. And the bonus is that we've recruited a few of our conference speakers to moderate these sessions.


3:00-4:15

During this time slot, choose between a Main Stage Presentation, a Breakout Presentation, a Breakout Workshop, or a Camp Session.

The Art of Building a Team

NAVARRO BALLROOM

 

If you work in an agency, you've probably heard the idea of being more Agile, or even working in dedicated teams. It's a great idea, and it's no easy feat to manage. In fact, this scenario may sound familiar:

A voice says, “Let's implement self-organized teams...now" 

In response, a trembling DPM may ask, “But why? How? Can we trust this to work?”

And your answer may be, “Because the book says so.” 

The Agile Manifesto says, “The best architectures, requirements, and designs emerge from self-organizing teams.” But what does that mean, and where can you buy a self-organized team? There is a lot to consider when in the agency setting.

In this breakout presentation, Garci will present the journey of building a multidisciplinary team and using Agile methodologies in an agency setting. 

IN THIS SESSION, YOU WILL LEARN:

  • How and why you can build and manage a self-organizing team 
  • Coaching techniques to use while managing multidisciplinary Agile teams
  • How to conquer a number of challenges you are bound to face in the process

 

Learning From Failure: Getting More From Your Postmortems

Encino BREAKOUT Room

Does your company “do postmortems” but never actually schedule them? Do you have great learning conversations and then struggle with follow-through? Do you have lots of enthusiastic individual contributors but no buy-in from management? Postmortems can be a great tool for learning, but it can be hard to extract full value from the process.

In this interactive, conversation-based session, we’ll discuss what works for your postmortems and what doesn’t. Come ready to share your experiences — if you use some successful strategies in your organization, we’d love to hear about them! We’ll also touch on how and why company-wide support can boost your postmortem work to the next level.

YOU’LL LEAVE THIS SESSION WITH:

  • Strategies for engaging management in your postmortem program
  • Ideas about how to move your great conversations into solid action
  • A template for kickstarting postmortems at your organization

 

Getting it Done: Scope Control, Client Management, and Successful Delivery

carranza breakout ROOM

Our Workshops are interactive by nature. Get ready to roll up your sleeves and work with your peers.

You just got handed a project. Everyone is ready to go, and people are shaking hands, clapping each other on the back, and saying how great this is going to work out. 

Nah. You know better than that. This is where reality starts to set in. Here come the hidden requirements, missing stakeholders and unexpected developments. You're going to have to walk the knife's edge to make sure it comes out all right. Good luck...

As a web developer and project manager, Darren Petersen has blown budgets and timelines, communicated badly, over-promised and under-delivered with the best of them. The good news is that Darren survived, and even learned how to succeed. You will too.

IN THIS SESSION, YOU WILL:

  • Take part in a discussion about what actually gets a project done
  • Learn about the practical principles that help guide projects to success
  • Discuss tips, tools and tactics that can make the difference between "ouch" and "awesome"

Bring your questions and your war stories, and let's compare notes!


 

Camp Session: Managing Difficult Projects, People, and Conversations 

OLIVARES BREAKOUT ROOM

Moderated by Tera Simon

Being a DPM inevitably means having to handle the most difficult situations. You've undoubtedly been there. Join this session, moderated by Tera Simon, to listen to and share war stories, find new approaches to handle these situations, and share a thing or two with a small group of your DPM colleagues

* Camp sessions are moderated discussions about focused topics. Sessions are limited to 30 people, as we have a microphone for each participant. These sessions mimic Digital PM Camp, which are made up of a series of moderated discussions and social events. If you're interested in these events, this Digital PM Summit session is a great primer. And the bonus is that we've recruited a few of our conference speakers to moderate these sessions.


 

4:30-5:30

The Great Big Thing: When Innovation and PMs Collide! 

NAVARRO BALLROOM

Too often we’re asked to make the impossible happen on a lowball budget and with little time. Berkun will share grand stories of success and failure from great projects in history, shedding light on what innovation truly means, the challenges of managing new ideas, and how progress truly happens in the real world. 


5:30-5:40

Day 1 Wrap-Up

Navarro BALLROOM


7:00-10:00

Digital PM Summit Social Sponsored by Mailchimp

CASA RIO

After you grab dinner with a group of friends, head over to the official Digital PM Summit social to continue the conversations you started earlier in the day and to get to know your fellow attendees better. There will be an open bar and hors d'oeuvres served. 

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Friday October 14


Digital PM Summit 2016 Agenda
Friday, October 14

Friday October 14


Digital PM Summit 2016 Agenda
Friday, October 14

Coffee and Breakfast

NAVARRO BALLROOM FOYER


8:45-9:00

Opening Remarks

navarro Ballroom

Bureau of Digital Staff


9:00-9:45

Hold Fast: Managing Design Teams When Projects Go Sideways

NAVARRO Ballroom

Often times the projects we work on hit rough spots, snags, and even end up in crisis mode. Challenges can come in the form of clients who are tough to deal with, organizational politics, or strife within our own teams. As managers (or leads) of design and product teams we are often looked to for clarity, support and resolution when things go sideways.

How do we work through these scenarios as leaders, while managing the expectations of our teams and business partners and keeping things moving forward despite the various challenges that we face? 

In this talk you will learn tips and techniques for managing through the ups and downs of the design process, including:

Managing stakeholders

  • Managing expectations of stakeholders, customers, support/sales/account teams, and even designers.
  • The value of building team consensus before things go into fire drill mode.

Managing your team

  • The design manager’s role/deliverable in today’s design process (shipping is just the beginning).
  • Managing vs. leading and the implications on teams and the challenges we face.

Managing the process

  • Finding the sweet spot between sticking to process and remaining flexible.
  • The balance between execution and maintaining principles.
  • Foresight and avoiding blind spots.
  • Learning what went sideways and how to address it for next time.

10:00-10:45

How to Eat an Elephant
(Or Tackle Most Any Big, Huge, Enormous Project)

NAVARRO Ballroom

At some point in our careers, we have all attempted to tackle projects that were actual elephants - monstrous skyscraper-like projects that simply swallowed us in the size of its scope. We get lost, overwhelmed, frustrated and impatient. Frankly, we want to bury our head in the sand and hope the project disappears. We bite off more than we can chew and we get choked up.  To sum it all up: We fail. We don't finish. The project flops. Everybody is disappointed. 

Sound familiar?

It doesn't have to. Whether you're taking on a project solo, or working with a team, you're likely coming to grips with the eating of an elephant. There a steps you can take to find success. It starts with chilling out. In this session, attendees will learn how to take a deep breath and use the right techniques to take on that elephant, one bite at a time.


11:00-11:45

DPM Regional Breakouts

NAVARRO BALLROOM, carranza, AND ENCINO BREAKOUT ROOMS

Part of the excitement of attending the Digital PM Summit is meeting new people, whether they're from another country, or right in your own back yard. Because we are truly focused on building the global DPM community, we've devoted a session that will give our attendees the opportunity to attend a breakout with DPMs from your own region. These sessions will be flexible in nature, but will be guided conversations about digital project management, and will provide a platform to discuss or organize local events of your own.

We'll organize our breakout rooms by region/time zone:

Eastern: Encino Room
Moderated by Brett Harned and Abby Fretz

Central and Mountain: Carranza Room
Moderated by Christine Holcombe, Natalie Semczuk, and Josh Zapin

Pacific and International: Olivares Room
Moderated by Rachel Gertz and Evy Törnkvist


12:00-1:30

Lunch

hidalgo ballroom


1:10-1:20

Lightning Talk: What I Wish I'd Known When I Started: Secrets to Project, Leadership, and Career Success

NAvarro Ballroom

Our Lightning Talks are 10-minute, focused presentations that cut to the chase in a hurry.

From the start of his career - as an intern in a traditional advertising agency, to his role as VP Client Services - Ben looks back across 10 years as a digital project manager and shares a few things he wishes he'd been told when he started.

Discover the naivety, blunders, and mistakes that led to painful lessons you can avoid. Get a head-start and learn a few of Ben’s secrets to project, leadership, and career success.


1:30-2:45

During this time slot, choose between a Main Stage Breakout Presentation, a Breakout Presentation, a Breakout Workshop, or a Camp Session.

Key Moves for Better Scoping and Estimation

NAVARRO Ballroom

 

One of the most difficult challenges that agencies face today is that of scoping and estimating new projects effectively and accurately. The most prevalent practices are borrowed from software development – or unrelated industries like construction – and are poorly suited for today’s rapidly-moving and multi-workstream digital shops.  Studies have indicated that agency-wide margin losses from poor scoping and estimating often range from 20-45% of sales.  This challenge has numerous origins, and only by understanding them can practices improve.

IN THIS SESSION, WE’LL UNCOVER MANY OF THESE FACTORS, INCLUDING:

  • Mistaken and underspecified assumptions
  • Quality of project briefings
  • Incorrect financial and accounting assumptions
  • Ineffectiveness of traditional business analysis and project management techniques
  • Challenges in communication and specification, and
  • Estimation bias across roles, skill levels, types of work, and team/contracting structures.

 

Creating Sustainable Website Processes

encino breakout room

 

It’s launch day! You and your team have worked hard to achieve this day—the moment when you release your client’s website into the wild, ready to go off and live on its own. But wait! Is the client’s team equipped to handle the growing needs of their new website? Who will be making needed updates? Are others involved in content maintenance decisions? And will your client be able to deal with the design and development needs of the site as the site’s purpose grows?

In this workshop, we will: 

  • talk about what features make a website sustainable for a client and how to engineer our processes to promote sustainability.
  • work collaboratively to understand how we might use new techniques to help our team adapt to content management-forward thinking and work through a real case study using these new processes.
  • look at how we can help our project teams identify content manager needs; how we can use discovery time to realize commonly missed, intensive requirements; and how to reverse engineer a project process to include ongoing maintenance on the client side.

 

The Zen PM: Practicing Mindfulness in Digital Chaos

carranza BREAKOUT ROOM

Our Workshops are interactive by nature. Get ready to roll up your sleeves and work with your peers.

As DPMs we often focus on the process of managing our projects. But, the most critical piece of our role is effectively leading our teams and navigating the many challenges that can arise on a project. This breakout session will be a discussion of best approaches to keeping our teams motivated, selfless, encouraged, and simply...happy.

Also, as DPMs how do we keep ourselves present in this type of calming space when things happen unexpectedly? Emily Scala, Director of Project Management at Think Brownstone, and Cynthia Schmitt, Engagement Director at EY-Intuitive have utilized eastern philosophy techniques in managing their project teams, and will moderate this session.


 

Camp Session: Process

OLivares breakout room

Moderated by Brett Harned

Agile, Waterfall, Agifial, Oh My! There are so many ways of working, and as the DPM, you're at the helm of the proect, ensuring the process works. Join this session, moderated by Brett Harned, to talk about what processes work for you, what has failed, and any questions you might have about how other teams are managing their own digital project processes. 

* Camp sessions are moderated discussions about focused topics. Sessions are limited to 30 people, as we have a microphone for each participant. These sessions mimic Digital PM Camp, which are made up of a series of moderated discussions and social events. If you're interested in these events, this Digital PM Summit session is a great primer. And the bonus is that we've recruited a few of our conference speakers to moderate these sessions.

 


3:00-4:15

During this time slot, choose between a Main Stage Breakout Presentation, a Breakout Presentations, a Breakout Workshop, or Breakout Clinic.

Your Brain Hates Project Management

navarro BALLROOM

 

You’re a really good PM, we all know that. You even use an established process and have some fancy software tools to help. So why do projects never seem to go quite as expected? We can blame the nature of digital work or the usual scapegoat - clients - but it’s actually all in our heads. Literally. Our brains are simply not naturally wired for project management. Examples abound:

  • Why are we bad at estimating? Blame the planning fallacy and optimism bias.
  • Why does work not stay on schedule? A combination of Parkinson’s law and student syndrome.
  • Why do we not foresee risks? It’s the illusion of control, compounded by confirmation bias.

This session will answer all these questions and others by drawing on the fields of organizational psychology and behavioral economics and applying it to project management. We’ll look at some real life examples, do a few experiments of our own, and learn how to counter the misguided tendencies of our brains.

IN THIS SESSION YOU’LL LEARN:

  • the major cognitive biases and other forms of irrational behavior that impact project management
  • how to recognize where our default thinking fails us and how to counter it with specific workaround strategies
  • how to live a slightly less frustrating life

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Practical Magic: Finding, Evaluating, and Integrating the Right Tools for the Way You Work

encino breakout Room

Jira and Trello, Agile and Kanban, checklists, Gantt charts, and burndowns… Pomodoro and Inbox Zero, Slack and Basecamp, Moleskine notebooks and Pilot V-system pens… these are just some of the software, hardware, methodologies, and concepts that can make up a digital PM’s toolkit. A well-chosen and managed toolkit can have a transformative effect on your work (and your life), while a jumble of mismatched, unloved, un-managed set of tools can add stress, irritation, and unnecessary complexity.

How do you know what tools are right for you? How do you get the most out of them? How do you ensure your tools serve you, and not the other way around?

IN THIS WORKSHOP, PARTICIPANTS WILL:

  • Consider their own unique skills, interests, and talents to define their own Project Management Personality
  • Analyze DPM tools to find the perfect toolkit to complement that personality
  • Learn how to identify - and control - new tool mania by selecting, implementing, and evaluating tools in a logical, controlled way

Thoughts from the Shed: Benefits and Challenges of Managing A Remote Team Remotely

carranza BREAKOUT ROOM

Our Workshops are interactive by nature. Get ready to roll up your sleeves and work with your peers.

Empowering your team to meet their goals is hard enough, now try to do it from a shed. When Four Kitchens went remote, Suzy moved her project management practice from a traditional office to a shed in her yard. In this session, you'll learn what she needed to change, what she didn’t, and how it made her stronger as a PM.

We will be discussing what elements of being a project manager translate well to a fully remote environment and some that don’t. How do you translate your success with a co-located team to success with a remote team? What do you need to adjust in order to remain an effective manager for your team and your stakeholders?

Shifting to a distributed model can raise new challenges and new opportunities. We will be discussing the right working environment for you personally with tips to avoid loneliness and resist distractions. We will be discussing engagement with your team and stakeholders through video conferencing, email, and chat. Finally, the psychology of human interactions and how to not lose that aspect of engagement through digital interactions.

IN THIS SESSION YOU’LL LEARN:

  • Tips for engaging with your team remotely
  • Challenges and improvements that come with working remotely
  • Tools and how best to use them
  • Psychology of human interactions and how to engage when you are disconnected

Camp Session: Managing Feedback

OLIVARES BREAKOUT ROOM

Moderated by Aaron Irizarry

If you're working with clients or internal stakeholders, you've got to make time in your plan to open your team's work up to feedback. It's a sometimes scary, but inevitable fact. Feedback can throw your project off schedule, de-motivate your team, and cause a ton of other issues. So, how are you managing? Join this session, moderated by Aaron Irizarry, and discuss your process around gathering feedback, share war stories, and gain some new tactics from your DPM peers.

* Camp sessions are moderated discussions about focused topics. Sessions are limited to 30 people, as we have a microphone for each participant. These sessions mimic Digital PM Camp, which are made up of a series of moderated discussions and social events. If you're interested in these events, this Digital PM Summit session is a great primer. And the bonus is that we've recruited a few of our conference speakers to moderate these sessions.


4:30-5:30

Becoming Possible: Why Super Human Conquers “Superhuman” 

Navarro BALLROOM

We can exist in a vacuum as professionals. As “superhuman” as we’d like to think we are in our craft or business, there’s a smorgasbord of real-life, super human, chaotic elements that are eating away at our well-being and peace of mind on a daily basis. Ignoring these elements is dangerous play. Without a solid personal process in place to face these elements, we become more kamikaze, emotional creatures than efficient leaders, managers and professionals. 

This talk is about hard truths. This talk is about rebounding and landing well. This talk is about breaking day-to-day chaos down to a human level, and embracing a few tools that we can take into the battle of life in order to maintain our composure and ambition. 


5:30-5:45

Summit Wrap-Up

navarro BALLROOM

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Saturday October 15


Digital PM Summit 2016 Agenda
Saturday, October 15

Saturday October 15


Digital PM Summit 2016 Agenda
Saturday, October 15

Digital PM Workshop

The Westin Riverwalk San Antonio, Hidalgo ballroom

We're thrilled to bring the Digital PM Workshop back to the Digital PM Summit 2016. You must have purchased a ticket to this workshop in order to attend--it is not included in your standard Digital PM Summit registration. 

If you're interested in attending, register now. Want more info? Read on.


LET'S LEARN FROM ONE ANOTHER

Managing digital projects can be tough, but it doesn't have to be. Whether you're a Project Manager, Designer, or Developer, you use different processes, tools, and tactics to make things happen. You care about delivering quality—on time and under budget. Sometimes it works, sometimes it doesn’t. But there are some tactics you can employ to manage your digital projects with success. This workshop will provide an opportunity to share ideas, learn from others, and discuss the challenges we all face.

ONE SIZE DOES NOT FIT ALL

Projects are journeys. We’ll discuss the things that can cause project heartburn: identifying and understanding project stakeholders, moderating feedback, keeping clients happy, keeping teams engaged, conquering difficult conversations, keeping budgets intact, and more. We’ll share ideas, talk about our experiences, and discuss the various methods we use to deliver digital products.

YOUR WORKSHOP AGENDA

  • 1:00-1:30 pm Introductions, Break into groups
  • 1:30-3:00 pm Group Estimating Exercise
  • 3:00-3:20 pm Break
  • 3:20-4:45 pm Group Planning Exercise
  • 4:45-5:45 pm PM Challenges Discussion & Presentation
  • 5:45-6:00 pm Q&A

6:00-8:00

Digital PM Workshop Happy Hour

THE WESTIN RIVERWALK SAN ANTONIO,encino ballroom

Let's extend the workshop conversation with a few drinks and our final good byes for #dpm2016.