Creative Director Camp is limited to 35 people, and is offered  by invitation only. Let us know why you'd like to come. We'd love to see you in Atlanta.

Creative Director Camp 002 Atlanta

June 8-11, 2016
W Atlanta Midtown
188 14th Street, NE
Atlanta, Georgia

A Retreat for Digital Creative Directors

Our inaugural Creative Director Camp a year ago validated our hunch that a retreat for Creative Directors was very much needed. Since then, the number of people asking to attend Creative Director Camp has tripled. We might be on to something.

We're happy to announce Creative Director Camp 002, which will be held at the beautiful W Atlanta Midtown in the heart of Atlanta's metroplex. Come share some quality time with your colleagues, and learn how to become a better leader, mentor, and business-minded creative director.

Just Announced!

Aarron Walter Joins Us at Creative Director Camp 002

As the new VP of Design Education at InVision and author of Designing for Emotion, Aarron will be providing insight on establishing the UX practice at MailChimp as well as assembling a team of designers, developers and researchers to create new products. He'll also help moderate some conversations during Creative Director Camp 002.

If you're a designer, it's no secret that Aarron is a great source of information and inspiration. Don't miss this opportunity to learn and share with one of the best in the business.

Our Discussion Topics

Creative Director Camp is structured so that you have the perfect blend of structure and free time. So don’t worry, you're not just hanging out without a plan, fending for yourself, hoping to make connections. We devote meaningful amounts of time to discuss issues that are important to you with structure. But we don't get started early in the morning, and we don't like to be stuck in a hotel meeting room for too long either.

Potential discussion topics include:

  • What’s My Role?: What's a Creative Director responsible for? How does the role differ from company to company?
  • Collaboration: How do you foster collaboration with your clients and your team?
  • The Process Dish: Tell us about your process. What is great? What sucks?
  • Client Feedback: How do you handle client criticisms? Process disparate feedback? Lack of consensus?
  • Team Leadership: How do you provide feedback to your team? What is motivating for them? Discouraging? How can you be a leader that people want to follow? What do you do if there’s a void in leadership?
  • Creative Exercises: What do you do with your team to get the juices flowing and generate ideas?
  • Sales: Are you part of your business development process? What role do you play? What should you play? 
  • Delivering Great Work with Shrinking Budgets: How do you deliver maximum value without maximum funds? Without funds, process (and by extension, product) can often become stale, which in turn diminishes your competitiveness. How do you deal with that? 
  • Manager vs. Maker: How much time should you spend managing others vs. creating? What happens if your true love of creating ends up taking a back seat? How do you stay frosty?
  • Innovation: How are you innovating? In research, concepting, execution? Is innovation important? What inspires you to innovate?
  • Mentoring: What is the importance of mentoring young designers? What methods of mentorship do you employ? How do you bridge a divide between senior team members and junior?
  • Accountability: How do you hold your team accountable for their work? Timeliness, quality?
  • Visual Storytelling: How do you compel users (to convert/interact) using design? What are the best examples you've seen?
  • Pricing Design: How do you price your work? Value-based? Time and Materials? Fixed Fee?
  • Avoiding Burnout: How do you adjust your thinking so that things don't drive you over the edge?

Our Agenda

Wednesday, June 8

  • By 3:00 PM : Arrive at the W Atlanta Midtown
  • 5:00-7:00 PM : Opening Reception
  • 7:30-10:00 PM : Group Dinners | Various Restaurants

Thursday, June 9

  • 11:00 AM : Opening and Introductions | Studio 1
  • 1:00-2:00 PM : Lunch | Overlook
  • 2:00-4:00 PM : Sessions | Studio 1
  • 4:00-4:15 PM : Break | Studio 1
  • 4:20-6:00 PM : Sessions | Studio 1
  • 6:30-7:30 PM : Cocktail Hour | Living Room (Hotel Bar)
  • 8:00-10:30 PM : Group Dinners | Various Restaurants

Friday, June 10

  • 11:00 AM - 1:00 PM : Sessions | Studio 1
  • 1:00-2:00 PM : Lunch | Overlook
  • 2:00-4:00 PM : Sessions | Studio 1
  • 4:00-4:15 PM : Break | Studio 1
  • 4:20-5:10 PM : Breakout Sessions | Studios 1, 2 & 3
  • 5:15-6:00 PM : Breakout Sessions | Studios 1, 2 & 3
  • 6:30-7:30 PM : Cocktail Hour | Living Room (Hotel Bar)
  • 8:00-10:30 PM : Group Dinners | Various Restaurants

Saturday, JUNE 11

  • 2:00-4:00 PM : Sessions | Studio 1
  • 4:00-4:15 PM : Break | Studio 1
  • 4:20-5:10 PM : Breakout Sessions | Studios 1, 2 & 3
  • 5:15-6:00 PM : Closing Session | Studio 1
  • 7:30 PM : Closing Dinner

Travel Logistics

Arrive on June 8th (well before our 5 PM Opening Reception). Check out on June 12th. There are several ways to get to the W Atlanta Midtown from Hartsfield-Jackson International Airport (ATL):

  • Via Airport Shuttle: $19 per person, to reserve call 404.941.3440
  • Via MARTA (rapid transit): Easily accessible from the Red and Gold lines to Arts Center Station, $3.50 each way
  • Via Taxi: About $40 plus $2 for each additional passenger
  • Uber and Lyft also available

Your Hosts and Moderators

Greg Hoy & Carl Smith

Greg Hoy & Carl Smith at Digital PM Summit 2015

Greg Hoy & Carl Smith at Digital PM Summit 2015

Sharing in the hosting and moderating duties for Creative Director Camp 002 is Greg Hoy and Carl Smith, partners of the Bureau of Digital. Both Greg and Carl have significant digital agency experience themselves; Greg as Principal of Happy Cog, and Carl as the Founder of nGen Works and QCat.

Registration Fees

  • $2999.00 registration fee for new attendees
  • $2499.00 for Creative Director Camp alumni

What's Included

  • Four nights hotel accommodation for the nights of 6/8, 6/9, 6/10 & 6/11
  • Welcome reception on 6/8
  • Two and a half full days of moderated discussions and breakouts covering a host of creative direction-related topics you determine
  • Continental breakfast and full lunch on 6/9 and 6/10
  • Spectacular closing dinner on 6/11

What is Creative Director Camp?

Smack Dab in the Middle of Design, Politics, Passion, and Educating, There's You.

A Creative Director wears many hats, including designer, visionary, mentor, mediator, and salesperson. Some of these roles might come second nature to you. Some you may view as necessary evils. And some just drain the lifeblood out of you. After all, you're a designer, and you know at the bottom of it all, shaping design is something you were always meant to do. So where did all of this other stuff come from?

And then there are those of you with slightly different titles, like User Experience Director, Creative Lead, Design Lead, and dozens of permutations of each. And whether you're building digital products, websites, mobile experiences, or all of the above, you're fighting lots the same fights.

Over three focused days, we'll spend time understanding the challenges and rewards of being the person responsible for the overall execution of great design—whether that's as a Creative Director, a UX boss, or a senior level designer managing others. We'll identify how you can get out of your own way and get the most out of the talented people you work with every day. We'll also discuss some fundamental changes we're seeing in our industry, and how to stay inspired and frosty amongst it all.

And just as important, we'll take time to allow you to get to know your fellow attendees — your peers that fight the same fight you do — in a way that only a Bureau event can. You'll walk out inspired, revitalized, and thrilled you'll have an instant network of people to help you navigate your role. 

This Is Not a Conference, It's What You Make It

Creative Director Camp is not another multi-track conference in a cavernous ballroom with elaborate chandeliers featuring speakers you may or may not care about. It’s a series of moderated discussions where everyone is a presenter. The value of the event lies in the perspectives you absorb from each and every attendee, offering perspectives often outside of your immediate circle of influence.

Ahead of the event, we’ll send a survey asking you what topics are most important to you. The stuff that is crucial to you, the stuff that’s the most difficult to wrap your head around, and the stuff you think you've got licked. Your peers will complete the same survey. The most popular topics define our agenda and shape our conversations.

One of the most powerful things about a Bureau event is how quickly you’ll realize you’re not alone. No matter how unique you think your experiences or challenges are in this glamorous life we live, there are others who have gone through the exact same thing. How each of us deal with them is what is truly eye opening.

Creative Director Camp is not about telling you what to do. There are no right answers. But the perspectives you’ll hear will inspire you to make things better, or at the very least confirm you’re on the right path.

Your New Best Friends and Your Staunchest Allies

During the event, we’ll begin to forge lasting relationships that eventually serve as an ongoing support system. You'll retain access to this dialog long after the event. Creative Director Camp offers an ongoing forum where you can maintain contact and provide advice, trade stories, and share successes well after you part ways.

As if that wasn't enough, we’ll truly have a great time together. Laughter is the best medicine, and we’ll all be buzzing from the dose Creative Director Camp dishes out.