Speakers and attendees from across the globe joined us for the Digital PM Summit 2017 in Las Vegas, NV. Sessions provided a solid mix of informative, tactical, reaffirming, and inspiring content. It’s a mix that we aspire for every year, and we’re certainly planning to make The Digital PM Summit 2018 even better when we converge on Memphis, TN September 4-6, 2018. Grab your super-early bird tickets now!
Hello, and welcome to the most anticipated post of the year. We’ve been asked a bunch of times about the plans for 2018, and as you’ll see it’s an action-packed calendar. For those of you new to the Bureau, we provide events and online communities where digital professionals gather to connect with peers, explore ideas, and learn from one another. Here’s an explanation of the different types of events we’re putting on in 2018.
“How did you get into project management?”
I recently had the pleasure of presenting a workshop on digital project management basics to a group of tech apprentices who are a part of the Urban Technology Project in Philadelphia, and someone asked me that question. I fumbled through my story in response and finally said, “I think I was always meant to do this, it just took me some time to figure that out.”
The truth of the matter is that project management was never offered as a subject when I was in school. And early on, when working at a startup, it wasn’t even a role. And, I’ll admit it: PM isn’t the sexiest or most sought-after title--particularly in our industry. But the truth of the matter is, I found the role through a series of fits and starts, and I’m pretty darn happy with where I landed. And now I feel like it’s my mission, as a part of this community, to share that story and some basic principles with people coming into their own as young professionals. Read More.
If you’ve ever ventured off on your own to start a business, or even thought about it, then you should listen to this episode. There comes a time in every entrepreneur’s journey when they think about selling the company they’ve created. But how do you do that? And is what you’ve grown even worth selling? Listen as Martin Ringlein shares his story of selling his first company to Twitter. Then leaving Twitter to join President Obama’s innovation council. All the while running a successful co-working space which he later sold. Oh, and creating a product to disrupt the event space which was also acquired. His insights, experience, and enthusiasm are more energizing, they can help you see the world of business in a new light.
Every year, the Bureau of Digital invites the Digital PM community to take part in two days of enlightening and inspiring presentations, interactive sessions, and social events that spark new professional connections and friendships. This year’s Digital PM Summit, which also happened to be our fifth, followed through on that invitation in spades.
If you weren’t in attendance, you were missed and we hope you can make it to a future Summit to experience the event and the community first-hand. If you’re looking for some follow-up, you’ve come to the right place. Read on for links to presentations, photos, our favorite tweets, and more. Read more.
Why is it we don't do for ourselves what we do for our clients? We know the key to success in new business is sharing the great work we do. But when we get busy we forget to tell everyone we're here. It's crucial to remember that marketing ourselves isn't a one-time effort, it's an ongoing process of outreach across multiple channels. Frustratingly, we often quit using our most successful techniques because we don't like them. Even though they worked amazingly well. Today, Ilise Benun joins us on the Bureau Briefing to talk about marketing and managing clients. We also talk about the importance of self-respect in building the companies we want. Because ultimately, marketing is about relationships with ideal clients.
And be sure to say hello to Ilise at Owner Summit 2018 in Charleston! You'll learn more great insights and connect with digital agency owners from around the world.
If you are part of a digital agency, there has a been a discussion around launching your own product. We all talk about it. Heck, maybe you've tried to build that perfect solution in the time between client projects. But you never get traction. Or maybe you assigned a dedicated team to develop it, but that adds financial and cultural stress to a successful service business. So how do digital agencies build and launch great products? Listen in as Martijn van Tilburg shares his insights from the creation of 10,000ft.
And be sure to join us for Owner Summit 2018 in Charleston to learn more great insights and connect with digital agency owners from around the world.
No matter how your digital studio began, you are now a CEO. This is a welcome job title for some, but daunting for others. Either way, you are now running a full-fledged studio and managing a group of people. Understanding how to lead well is an essential key to success. How should you lead your digital studio? How do you work “on” the business while working “in” the business? How do you make the business less dependent on you? How can you share the burdens and benefits of being an owner? How do you keep your employees engaged and active in your vision?
Enjoy this session from Owner Summit 2017, where Traci Barrett from Navigate the Journey will share some of the best practices of leadership, how to align your people to your vision and hope for your agency, and how to embrace your role as head of your organization. Watch the presentation.
Podcasting has always been popular, but there seems to be a new resurgence among digital agencies. But what are the keys to success in podcasting? And the pitfalls to avoid? Lea Alcantara and Emily Lewis share the experience of reaching 100 episodes of their very popular CTRL+CLICK CAST show. They share how they got started, stay motivated and discuss the highs and lows of a long-running podcast. Listen to the episode.
With the fifth annual Digital PM Summit closing in (October 15-17 in Las Vegas. Register by September 30), I thought it might be nice to talk a little bit about what DPM is, how the community is growing, and what that means. Spoiler alert: I’ll also talk a little bit about this during opening remarks at the event. But read on, because this goes far deeper.
What is a Digital Project Manager?
Sure, Digital PMs are just like any other PM in that we handle project scopes, timelines, communications, and team dynamics. But we take special interest in our niche, which is the process by which we build websites, apps, and other digital products. Add to that the fact that we think strategically about how to apply process and deliverables to our work in order to facilitate decisions that meet project goals and get the best out of our teams given specific project constraints. We face similar issues to project managers in other fields, but we get especially excited about the things that specifically affect our projects and our teams. Read more.